Catering Sales Manager - Dollywood Resorts - Exempt
Herschend Family Entertainment Co., Pigeon Forge, TN, United States
Catering Sales Manager - Dollywood Resorts - Exempt
Job Category
: Group Sales
Requisition Number
: CATER008927
Apply now
Posted : February 27, 2026
Full-Time
Locations Showing 1 location
HeartSong Resort 1210 Dollywood Resorts Blvd Pigeon Forge, TN 37683, USA
At Dollywood Parks & Resorts, we create memories worth repeating. We do this every day at Dollywood Resorts, which include over 600 rooms and 15 Food & Beverage outlets, all located in the Great Smoky Mountains of East Tennessee. Our future plans include growing our resort footprint to over 1200 rooms across five resorts at Dollywood.
Ask anyone who has visited Dollywood Parks & Resorts, and they will tell you this place is different. It’s not a difference you can touch or see - it’s a difference you can feel. We are seeking a Catering Sales Manager for Dollywood Resorts who will embody the heart and soul of our mission of creating memories worth repeating while caring deeply about our brand.
We want to work alongside someone who acts as an extension of our mission, values, and culture. This individual is driven to create meaningful experiences for our hosts, guests, and community while ensuring the success and profitability of our unique offerings. They also bring fun, authenticity, collaboration, creativity, and genuine hospitality to their life and work. We seek an individual who can bring the vision of the resorts to life. The right Catering Sales Manager will include equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator.
In this role, you will be accountable for the overall catering sales success across the Dollywood Resorts campus, currently DreamMore Resort & Spa and, HeartSong Lodge & Resort. The ideal candidate will have a minimum of two (2) years of catering sales for upscale hotel & resort properties, preferably with large meeting and event facilities.
Summary of Essential Functions & Responsibilities
Prospect, negotiate and generate definite business working through the appropriate hospitality channels such as phone calls, sales system data base on past business/existing maintenance accounts, daily follow up with RFP requests through CVENT and direct internal channels, referrals, event follow up, and other means to find qualifying business for the resorts
Responsible for planning, executing and managing all the details for each meeting/event booked
Finalize BEO’s and resumes and attend weekly BEO meeting with operational departments
Attend hospitality related industry events specifically to identify new potential business
Plan and conduct site visits with clients that best represent and showcases our resorts and overall brand
Actively participate with industry (SMWA, Wedding Professional, NYP) and local organizations to generate leads for the resort
Daily communication with key accounts, decision makers to identify future business for both resorts. Engage in relationship building with those accounts to ensure proper follow up on an ongoing basis
Respond to all inquiries in a timely matter and ensure the client receives the best customer care that exceeds their expectations
Assist with the development of key action plans that align with our overall core values and sales and catering goals
Attend daily, weekly and monthly department meetings and participate in other resort core culture events
Prepare weekly report to highlight sales activities and review with the team to ensure set goals are met. Track monthly production towards quarterly catering sales goals set forth by the Area Director of Sales
Has a thorough understanding of resort facilities & amenities, Dollywood Park offerings and ability to effectively communicate the entire brand experience to potential clients. Conduct tours of property to potential guests/clients and entertain them on property during site inspections and pre-planning trips when appropriate. Complete required site forms to alert the hotel of the tours.
Able to access and understand internal sales system (delphi.fdc), and Salesforce
Maintain current knowledge of comp set, changes in the market/area to best position our resorts to the clients
Able to work in a team environment, share best practices, train, encourage and support our hosts
Communicate effectively with our resort team, especially food & beverage, event technology, and operational departments to ensure the success of each group booked
Conduct meet and greet with clients and coordinate handover to Director of Banquets and/or Banquet Manager
Collaborate with catering and sales team to develop marketing plans, budget analysis and menu
Assist marketing through monthly/weekly updates of wedding websites and social media with photographs, testimonials, and special promotions
Conduct post-event evaluations to determine how future events could be improved
Management reserves the right to change and/or add to these duties at any time.
Education and Experience Required
Minimum two (2) years of upscale hotel and resort catering sales preferred but not required
Good working knowledge of Word, Excel, Outlook, Power Point, and CRM system preferred
Must possess strong communication, listening, facilitation and problem‑solving skills, computer skills and financial acumen
Able to analyze, forecast data, and make judgments to ensure proper business is booked
Driver's license and an acceptable driving record required
Knowledge, Skills, and Abilities
Must display and live out
Lead with Love
qualities strongly rooted in the Dollywood Company culture by being patient, kind, humble, respectful, selfless, forgiving, honest, and committed
Able to make a friendly impression when speaking to or corresponding with guests, vendors, and other employees
Must reflect Dollywood’s image by being genuinely friendly and caring and by taking pride in work
Must be self‑motivated and disciplined
Must be able to prioritize and complete work assignments on a timely basis
Must maintain strict confidentiality and judgment regarding privileged information
Must be committed to continuous improvement
Must have professional appearance with good personal hygiene
Must promote and support a “team” work environment by cooperating and helping co‑workers
Must be able to be productive in a fast‑paced environment
Must maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays
Must be sensitive to the needs of our Guests and feel empowered to act to meet their needs within company guidelines
Must be able to utilize effective communication, problem solving, conflict management and interpersonal skills
Able to get along with other employees to work out problems and resolve conflicts
Able to comprehend instructions and retain information
Able to perform duties consistently while creating a safe and secure environment for hosts and guests
Able to be flexible and handle frequent changes in priorities
Able to add, subtract, multiply and divide with accuracy
Able to communicate effectively with Guests and Hosts using approved methods of communication
Able to tolerate various temperatures while working outdoors
Must successfully complete a background check including motor vehicle and pre‑employment drug screen
Able to meet the physical demands of the job
Physical and Cognitive Requirements
Lifting and Carrying:
Position may require occasional to frequent lifting of up to 50lbs. utilizing company’s safety guidelines for safe lifting
Mobility: Position may require intermittent toprolongedsitting,standingand/or walking for duration of shift, up to 13 hours. Employees may alsobe requiredto travel to various areas on property which may include changes in terrain,stairsand uneven surfaces
Repetitive Movements: This position may require performing repetitive movements and tasks throughout the shift, including repeated use of hands,armsor other body parts as part of typical job functions
Environmental Conditions: This position requires the ability to perform work tasks in varying weather conditions to include extreme cold and heat. Employees maybe requiredto work indoors and outdoors
Cognitive and Sensory Requirements: This position requires strong cognitive skills, including the ability to think critically, solve problems, process andretaininformation, have attention todetailand communicate effectively using approved methods
The Dollywood Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. The Dollywood Company drives a welcoming culture where ideas and decisions from all people support our efforts to be relevant in an ever‑changing world.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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: Group Sales
Requisition Number
: CATER008927
Apply now
Posted : February 27, 2026
Full-Time
Locations Showing 1 location
HeartSong Resort 1210 Dollywood Resorts Blvd Pigeon Forge, TN 37683, USA
At Dollywood Parks & Resorts, we create memories worth repeating. We do this every day at Dollywood Resorts, which include over 600 rooms and 15 Food & Beverage outlets, all located in the Great Smoky Mountains of East Tennessee. Our future plans include growing our resort footprint to over 1200 rooms across five resorts at Dollywood.
Ask anyone who has visited Dollywood Parks & Resorts, and they will tell you this place is different. It’s not a difference you can touch or see - it’s a difference you can feel. We are seeking a Catering Sales Manager for Dollywood Resorts who will embody the heart and soul of our mission of creating memories worth repeating while caring deeply about our brand.
We want to work alongside someone who acts as an extension of our mission, values, and culture. This individual is driven to create meaningful experiences for our hosts, guests, and community while ensuring the success and profitability of our unique offerings. They also bring fun, authenticity, collaboration, creativity, and genuine hospitality to their life and work. We seek an individual who can bring the vision of the resorts to life. The right Catering Sales Manager will include equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator.
In this role, you will be accountable for the overall catering sales success across the Dollywood Resorts campus, currently DreamMore Resort & Spa and, HeartSong Lodge & Resort. The ideal candidate will have a minimum of two (2) years of catering sales for upscale hotel & resort properties, preferably with large meeting and event facilities.
Summary of Essential Functions & Responsibilities
Prospect, negotiate and generate definite business working through the appropriate hospitality channels such as phone calls, sales system data base on past business/existing maintenance accounts, daily follow up with RFP requests through CVENT and direct internal channels, referrals, event follow up, and other means to find qualifying business for the resorts
Responsible for planning, executing and managing all the details for each meeting/event booked
Finalize BEO’s and resumes and attend weekly BEO meeting with operational departments
Attend hospitality related industry events specifically to identify new potential business
Plan and conduct site visits with clients that best represent and showcases our resorts and overall brand
Actively participate with industry (SMWA, Wedding Professional, NYP) and local organizations to generate leads for the resort
Daily communication with key accounts, decision makers to identify future business for both resorts. Engage in relationship building with those accounts to ensure proper follow up on an ongoing basis
Respond to all inquiries in a timely matter and ensure the client receives the best customer care that exceeds their expectations
Assist with the development of key action plans that align with our overall core values and sales and catering goals
Attend daily, weekly and monthly department meetings and participate in other resort core culture events
Prepare weekly report to highlight sales activities and review with the team to ensure set goals are met. Track monthly production towards quarterly catering sales goals set forth by the Area Director of Sales
Has a thorough understanding of resort facilities & amenities, Dollywood Park offerings and ability to effectively communicate the entire brand experience to potential clients. Conduct tours of property to potential guests/clients and entertain them on property during site inspections and pre-planning trips when appropriate. Complete required site forms to alert the hotel of the tours.
Able to access and understand internal sales system (delphi.fdc), and Salesforce
Maintain current knowledge of comp set, changes in the market/area to best position our resorts to the clients
Able to work in a team environment, share best practices, train, encourage and support our hosts
Communicate effectively with our resort team, especially food & beverage, event technology, and operational departments to ensure the success of each group booked
Conduct meet and greet with clients and coordinate handover to Director of Banquets and/or Banquet Manager
Collaborate with catering and sales team to develop marketing plans, budget analysis and menu
Assist marketing through monthly/weekly updates of wedding websites and social media with photographs, testimonials, and special promotions
Conduct post-event evaluations to determine how future events could be improved
Management reserves the right to change and/or add to these duties at any time.
Education and Experience Required
Minimum two (2) years of upscale hotel and resort catering sales preferred but not required
Good working knowledge of Word, Excel, Outlook, Power Point, and CRM system preferred
Must possess strong communication, listening, facilitation and problem‑solving skills, computer skills and financial acumen
Able to analyze, forecast data, and make judgments to ensure proper business is booked
Driver's license and an acceptable driving record required
Knowledge, Skills, and Abilities
Must display and live out
Lead with Love
qualities strongly rooted in the Dollywood Company culture by being patient, kind, humble, respectful, selfless, forgiving, honest, and committed
Able to make a friendly impression when speaking to or corresponding with guests, vendors, and other employees
Must reflect Dollywood’s image by being genuinely friendly and caring and by taking pride in work
Must be self‑motivated and disciplined
Must be able to prioritize and complete work assignments on a timely basis
Must maintain strict confidentiality and judgment regarding privileged information
Must be committed to continuous improvement
Must have professional appearance with good personal hygiene
Must promote and support a “team” work environment by cooperating and helping co‑workers
Must be able to be productive in a fast‑paced environment
Must maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays
Must be sensitive to the needs of our Guests and feel empowered to act to meet their needs within company guidelines
Must be able to utilize effective communication, problem solving, conflict management and interpersonal skills
Able to get along with other employees to work out problems and resolve conflicts
Able to comprehend instructions and retain information
Able to perform duties consistently while creating a safe and secure environment for hosts and guests
Able to be flexible and handle frequent changes in priorities
Able to add, subtract, multiply and divide with accuracy
Able to communicate effectively with Guests and Hosts using approved methods of communication
Able to tolerate various temperatures while working outdoors
Must successfully complete a background check including motor vehicle and pre‑employment drug screen
Able to meet the physical demands of the job
Physical and Cognitive Requirements
Lifting and Carrying:
Position may require occasional to frequent lifting of up to 50lbs. utilizing company’s safety guidelines for safe lifting
Mobility: Position may require intermittent toprolongedsitting,standingand/or walking for duration of shift, up to 13 hours. Employees may alsobe requiredto travel to various areas on property which may include changes in terrain,stairsand uneven surfaces
Repetitive Movements: This position may require performing repetitive movements and tasks throughout the shift, including repeated use of hands,armsor other body parts as part of typical job functions
Environmental Conditions: This position requires the ability to perform work tasks in varying weather conditions to include extreme cold and heat. Employees maybe requiredto work indoors and outdoors
Cognitive and Sensory Requirements: This position requires strong cognitive skills, including the ability to think critically, solve problems, process andretaininformation, have attention todetailand communicate effectively using approved methods
The Dollywood Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. The Dollywood Company drives a welcoming culture where ideas and decisions from all people support our efforts to be relevant in an ever‑changing world.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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