Brand Communications Specialist - MarCom
NWS, Greensboro, NC, United States
Position Overview
Brand Communications Specialist
Location: Remote U.S
The Brand Communications Specialist strengthens company brand perception, develops executive messaging, and leads media relations, PR and thought leadership initiatives. Ensures brand consistency across all departments and serves as a steward of the company's narrative, alongside the Corporate Communications Manager.
Key Responsibilities Thought Leadership
Prepare executive messaging for conferences, speaking engagements, and interviews.
Support leadership visibility through industry events and media engagements.
Ensure consistency in tone and message across all executive materials.
Ensure alignment between leadership messaging and corporate narrative.
Support strategic internal and external communication initiatives.
Develop corporate narratives and thought leadership content.
Public Relations & Media Support
Manage public relations, media inquiries, and press releases.
Facilitate media pitch development, outreach and engagement.
Build and maintain relationships with journalists and media outlets.
Monitor media coverage and share insights with leadership.
Crisis & Reputation Management
Lead crisis communication planning, readiness, and response.
Monitor brand perception and communication risks.
Coordinate cross‑functional response activities, if needed.
Brand Governance
Conduct regular reviews of public‑facing documents.
Qualifications Education & Experience
Bachelor's degree in Communications, Public Relations, Journalism, Marketing, English, or a related field.
5+ years of experience in brand communications, public relations, media relations, or corporate communications.
Demonstrated experience developing executive messaging, thought leadership content, or public‑facing narratives.
Experience managing PR outreach, building media relationships, and coordinating press activities.
Background in crisis communications and reputation management preferred.
Experience writing for senior leadership and adapting tone for different audiences (executives, media, customers).
Experience collaborating with cross‑functional partners, including Marketing, HR, and leadership.
Technical Skills
Strong writing, editing, and storytelling capabilities with the ability to craft compelling narratives.
Proficiency with PR and media tools (e.g., Meltwater, Cision) for monitoring and outreach.
Familiarity with content development for speeches, presentations, articles, and interviews.
Skilled in using basic design tools or templates for branded documents (PowerPoint, Adobe Suite preferred).
Excellent command of brand governance principles and communications best practices.
Ability to analyze communication performance metrics and synthesize insights for leadership.
Key Competencies Executive & Strategic Communications
Exceptional ability to craft and refine executive‑level messaging that aligns with company narrative and brand voice.
Strong skill in translating complex topics into clear, credible, and engaging messaging.
Public Relations & Media Management
Adept at building and maintaining relationships with journalists and industry media.
Skilled in writing press releases, pitches, and media materials that generate meaningful coverage.
Ability to monitor media sentiment and identify opportunities or risks.
Thought Leadership Development
Strong capability to produce high‑quality thought leadership content, such as articles, whitepapers, and speaking engagement submissions.
Ability to position company leaders as credible voices in the industry.
Crisis & Reputation Management
Sound judgment and preparedness to support crisis communication planning and rapid‑response messaging.
Ability to identify emerging issues and recommend communication strategies to protect brand reputation.
Ability to remain calm and composed while navigating sensitive, complex topics.
Brand Stewardship
Deep understanding of brand guidelines and voice, ensuring consistency across all public‑facing materials.
Meticulous attention to detail when reviewing external documents for brand accuracy and messaging alignment.
Collaboration & Stakeholder Partnership
Strong interpersonal skills with the ability to partner closely with executives, communications leadership, and cross‑functional teams.
Ability to adapt communication styles based on stakeholder needs and priorities.
Writing Excellence & Storytelling
Skilled in crafting concise, compelling, and high‑impact communications.
Ability to create narratives that resonate with diverse audiences including customers, media, and industry partners.
Adaptability & Problem‑Solving
Able to adjust messaging quickly in response to changing business priorities or news cycles.
Resourceful approach to identifying communication opportunities and addressing challenges.
Key Performance Indicators (KPIs)
Media Coverage Quality: % positive vs. negative media mentions.
Crisis Response Effectiveness Score: Response time and sentiment shift.
Thought Leadership Output: Number of articles, whitepapers, or speaking submissions.
Media Impact Score: Visibility impact of br and‑led PR efforts.
About NWS NWS empowers service providers, integrators, contractors, and organizations of all sizes to stay ahead of the curve. Established in 2012 and headquartered in Greensboro, North Carolina, USA, NWS boasts an extensive range of services across three key market segments. Our cable solutions showcase cutting‑edge copper, fiber, and hybrid designs. With a proficient team of engineers, manufacturing, and supply chain experts, we can tailor these custom‑trunked cable solutions to precise specifications, ensuring our clients benefit from the most reliable and efficient telecom solutions on the market. Join our energetic and vibrant team of skilled professionals and be part of the excitement at NWS. Our employees enjoy a culture that values initiative, teamwork, high values, and integrity. To learn more about us, please visit our website at nwsnext.com. Network Wireless Solutions (NWS) is committed to maintaining a safe, compliant, and professional workplace. As part of our hiring process, all offers of employment are contingent upon the successful completion of a background check and drug screening, where permitted by law. Background checks may include, but are not limited to, verification of employment history, education, criminal records, and other relevant factors in accordance with applicable federal, state, and local laws. Drug screening may be required based on the nature of the position and applicable regulations. NWS complies with all relevant laws regarding drug testing, including any accommodations required under the Americans with Disabilities Act (ADA) or other applicable statutes. A candidate's failure to pass the background check or drug screening may result in the withdrawal of an employment offer. Any falsification or omission of information during the hiring process may also be grounds for disqualification or termination of employment. By submitting an application to NWS, candidates acknowledge and consent to the company's background check and drug screening policies.
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Location: Remote U.S
The Brand Communications Specialist strengthens company brand perception, develops executive messaging, and leads media relations, PR and thought leadership initiatives. Ensures brand consistency across all departments and serves as a steward of the company's narrative, alongside the Corporate Communications Manager.
Key Responsibilities Thought Leadership
Prepare executive messaging for conferences, speaking engagements, and interviews.
Support leadership visibility through industry events and media engagements.
Ensure consistency in tone and message across all executive materials.
Ensure alignment between leadership messaging and corporate narrative.
Support strategic internal and external communication initiatives.
Develop corporate narratives and thought leadership content.
Public Relations & Media Support
Manage public relations, media inquiries, and press releases.
Facilitate media pitch development, outreach and engagement.
Build and maintain relationships with journalists and media outlets.
Monitor media coverage and share insights with leadership.
Crisis & Reputation Management
Lead crisis communication planning, readiness, and response.
Monitor brand perception and communication risks.
Coordinate cross‑functional response activities, if needed.
Brand Governance
Conduct regular reviews of public‑facing documents.
Qualifications Education & Experience
Bachelor's degree in Communications, Public Relations, Journalism, Marketing, English, or a related field.
5+ years of experience in brand communications, public relations, media relations, or corporate communications.
Demonstrated experience developing executive messaging, thought leadership content, or public‑facing narratives.
Experience managing PR outreach, building media relationships, and coordinating press activities.
Background in crisis communications and reputation management preferred.
Experience writing for senior leadership and adapting tone for different audiences (executives, media, customers).
Experience collaborating with cross‑functional partners, including Marketing, HR, and leadership.
Technical Skills
Strong writing, editing, and storytelling capabilities with the ability to craft compelling narratives.
Proficiency with PR and media tools (e.g., Meltwater, Cision) for monitoring and outreach.
Familiarity with content development for speeches, presentations, articles, and interviews.
Skilled in using basic design tools or templates for branded documents (PowerPoint, Adobe Suite preferred).
Excellent command of brand governance principles and communications best practices.
Ability to analyze communication performance metrics and synthesize insights for leadership.
Key Competencies Executive & Strategic Communications
Exceptional ability to craft and refine executive‑level messaging that aligns with company narrative and brand voice.
Strong skill in translating complex topics into clear, credible, and engaging messaging.
Public Relations & Media Management
Adept at building and maintaining relationships with journalists and industry media.
Skilled in writing press releases, pitches, and media materials that generate meaningful coverage.
Ability to monitor media sentiment and identify opportunities or risks.
Thought Leadership Development
Strong capability to produce high‑quality thought leadership content, such as articles, whitepapers, and speaking engagement submissions.
Ability to position company leaders as credible voices in the industry.
Crisis & Reputation Management
Sound judgment and preparedness to support crisis communication planning and rapid‑response messaging.
Ability to identify emerging issues and recommend communication strategies to protect brand reputation.
Ability to remain calm and composed while navigating sensitive, complex topics.
Brand Stewardship
Deep understanding of brand guidelines and voice, ensuring consistency across all public‑facing materials.
Meticulous attention to detail when reviewing external documents for brand accuracy and messaging alignment.
Collaboration & Stakeholder Partnership
Strong interpersonal skills with the ability to partner closely with executives, communications leadership, and cross‑functional teams.
Ability to adapt communication styles based on stakeholder needs and priorities.
Writing Excellence & Storytelling
Skilled in crafting concise, compelling, and high‑impact communications.
Ability to create narratives that resonate with diverse audiences including customers, media, and industry partners.
Adaptability & Problem‑Solving
Able to adjust messaging quickly in response to changing business priorities or news cycles.
Resourceful approach to identifying communication opportunities and addressing challenges.
Key Performance Indicators (KPIs)
Media Coverage Quality: % positive vs. negative media mentions.
Crisis Response Effectiveness Score: Response time and sentiment shift.
Thought Leadership Output: Number of articles, whitepapers, or speaking submissions.
Media Impact Score: Visibility impact of br and‑led PR efforts.
About NWS NWS empowers service providers, integrators, contractors, and organizations of all sizes to stay ahead of the curve. Established in 2012 and headquartered in Greensboro, North Carolina, USA, NWS boasts an extensive range of services across three key market segments. Our cable solutions showcase cutting‑edge copper, fiber, and hybrid designs. With a proficient team of engineers, manufacturing, and supply chain experts, we can tailor these custom‑trunked cable solutions to precise specifications, ensuring our clients benefit from the most reliable and efficient telecom solutions on the market. Join our energetic and vibrant team of skilled professionals and be part of the excitement at NWS. Our employees enjoy a culture that values initiative, teamwork, high values, and integrity. To learn more about us, please visit our website at nwsnext.com. Network Wireless Solutions (NWS) is committed to maintaining a safe, compliant, and professional workplace. As part of our hiring process, all offers of employment are contingent upon the successful completion of a background check and drug screening, where permitted by law. Background checks may include, but are not limited to, verification of employment history, education, criminal records, and other relevant factors in accordance with applicable federal, state, and local laws. Drug screening may be required based on the nature of the position and applicable regulations. NWS complies with all relevant laws regarding drug testing, including any accommodations required under the Americans with Disabilities Act (ADA) or other applicable statutes. A candidate's failure to pass the background check or drug screening may result in the withdrawal of an employment offer. Any falsification or omission of information during the hiring process may also be grounds for disqualification or termination of employment. By submitting an application to NWS, candidates acknowledge and consent to the company's background check and drug screening policies.
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