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National Sales Manager

Ampersand Brands, Denver, CO, United States


Ampersand Brands is a growing portfolio of beloved confectionery brands, including Hammond’s Candies, the iconic hand‑crafted candy maker, and Lolli & Pops, a premium retail and gifting brand with a national presence. The company is backed by strong growth ambitions, combining innovation, brand storytelling, and operational excellence to expand its reach and solidify its position as a leading player in the U.S. confections industry.

Ampersand Brands is seeking a high‑performing National Sales Manager to drive distribution expansion across Mass, Drug, Grocery, and Specialty channels for Hammonds and Lolli & Pops.

This role is ideal for a strong operator who has successfully managed national or regional accounts and is ready to take on broader channel ownership within a growing confectionery platform.

Key Responsibilities

Drive new distribution across Mass and Drug retail accounts

Manage and grow Tier 3–4 accounts, including specialty, gifting, hotels, and regional retailers

Identify white space opportunities and develop actionable penetration strategies

Execute annual sales plans aligned with revenue and margin targets

Build retailer‑specific pitch decks and assortment recommendations

Lead HQ and regional buyer calls

Manage day‑to‑day broker relationships to ensure alignment and follow‑through

Conduct regular business reviews with brokers and distributor partners

Support distributor relationships, including Vistar, Redstone, and Nassau

Monitor trade spend and promotional effectiveness

Utilize SPINS, IRI, Circana, and POS data to support retailer pitches

Analyze velocity, assortment gaps, and competitive landscape

Build fact‑based selling stories to secure incremental shelf space

Trade & Field Engagement

Represent the brands at 10–15 trade shows annually

Build relationships across confectionery and specialty retail networks

Travel regularly for retailer meetings and market visits

Qualifications

5–8+ years CPG sales experience

Candy or premium snack experience preferred

Experience calling on Grocery, Specialty, Mass, or Drug accounts

Exposure to HQ‑level retailer meetings

Strong analytical and presentation skills

Highly organized and comfortable managing multiple accounts simultaneously

Why You’ll Love Working Here

The chance to lead not one, but two iconic brands — with very different but equally lovable personalities.

A small, scrappy team that punches above its weight.

A culture rooted in thoughtfulness, creativity, and joy.

Denver, CO preferred | Remote considered Travel: ~50%

The pay range for this role is:

75,000 - 100,000 USD per year (Corporate)

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