Search and Marketplaces Media Manager
Nood, New York, NY, United States
About Nood: Nood is building the next generation of beauty‑tech: powerful at‑home devices and high‑performance skincare that actually deliver. We sit at the intersection of beauty, technology, and modern aesthetics, with a brand that feels as considered as the products themselves.
Role Overview The Performance Search & Marketplaces (PPC) Lead is a hands‑on, highly analytical operator who owns PPC across Google Ads and Amazon Sponsored Ads end‑to‑end. This person is responsible for account architecture, day‑to‑day optimization, and a disciplined testing cadence that drives profitable growth.
What You’ll Own
Own Google Ads (Search, Shopping, Performance Max, YouTube/Discovery where appropriate) for DTC acquisition and efficiency
Own Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display) to drive profitable marketplace growth and support launches and tentpole moments
Build and maintain clean account structure, consistent naming, and a documented testing roadmap
Deliver weekly channel scorecards and insights: what moved, why it moved, and what we’re changing next
Translate ad + search term learnings into clear cross‑functional priorities for: creative testing briefs (hooks, angles, claims, formats)
landing page focus areas (CRO inputs)
Amazon listing optimization (titles, imagery, A+ inputs, pricing/promo recommendations)
Key Responsibilities
Amazon / Marketplace Advertising (Retail Media)
Measurement, Reporting, and Performance Narratives (Shopify + Triple Whale)
Cross‑Functional Collaboration
What Success Looks Like
Google Ads Ownership (DTC Acquisition)
Own strategy and execution across Search + Shopping/PMax (and additional formats when they clearly contribute)
Build and refine account architecture: match‑type strategy, campaign segmentation, audience layering, exclusions, geo/device decisions, and budget pacing
Drive efficiency improvements through query mining, negatives, bidding strategy, feed quality enhancements, and landing page alignment
Identify and communicate the most important CRO opportunities based on intent + funnel performance (LP mismatch, message mismatch, offer mismatch)
Maintain disciplined testing: clear hypotheses, measurable success criteria, and a weekly test roadmap
Own Sponsored Ads performance across SP/SB/SD: keyword strategy, product targeting, competitor conquesting, and brand defense
Establish repeatable playbooks for: new SKU launches
promo and tentpole moments (Prime Day, BFCM, seasonal events)
budget pacing and spend efficiency during high‑volume windows
Provide actionable listing optimization inputs based on search term + ad performance (images, titles, A+ content themes, and sequencing)
Build a reporting cadence that highlights what matters: incremental opportunities, waste, gaps in coverage, and the "next best actions."
Use Shopify + Triple Whale (and platform‑native reporting) to monitor performance and interpret attribution with a pragmatic, operator mindset
Produce a weekly scorecard that includes: spend, revenue, efficiency (ROAS/MER where applicable), contribution‑margin orientation
CAC proxy and cohort‑quality signals where available
query/keyword and product target insights (winners/losers)
what changed, why, and what’s next
Maintain clean tracking hygiene and consistent reporting definitions (so leadership can trust the numbers and act quickly)
Forecast spend and results, communicate tradeoffs and confidence levels, and flag inventory/promo risks early
Partner with Creative (performance + brand) to turn channel learnings into sharper briefs, better hooks, and faster iteration loops
Partner with Marketplaces to align on promo calendar, SKU priorities, and listing readiness
Partner with Ops/Finance to ensure growth stays inside margin and inventory guardrails
Coordinate with Lifecycle/CRM leadership (internal + agency) to ensure PPC cohorts are high‑quality and retargeting is strategically aligned
First 30 Days: Stabilize & Build Structure
Audit and rebuild/clean core Google and Amazon account architecture where needed
Establish consistent naming, budgets, and a testing cadence
Ship a weekly reporting format that leadership can rely on without interpretation gymnastics
Identify and communicate the top 5 leverage points across feeds/listings/landing pages that will improve CVR and efficiency
Days 31‑60: Improve Efficiency & Increase Signal
Demonstrate clear efficiency improvements via query control, targeting refinement, and waste reduction
Deliver 6‑10 documented tests with decisions (keep/kill/iterate) and measurable learnings
Provide recurring creative and onsite insights that translate into visible changes in performance output
Days 61‑90: Scale with Guardrails & Codify Playbooks
Expand what works and codify repeatable playbooks for: launches, promos, and scaling budgets responsibly
Improve predictability: leadership understands what's happening, why, and what to do next
Propose expansion into additional retail media surfaces (e.g., Walmart Ads) only if Google + Amazon fundamentals are stable and profitable
Who You Are
You’re an operator: you like clean structure, clear hypotheses, daily optimization, and disciplined testing
You can translate data into decisions and communicate crisply to executives and creative partners
You’re pragmatic about attribution and focus on what's controllable and repeatable
You thrive in lean, fast‑moving environments where you own outcomes and move quickly
Requirements Must‑Haves
3 – 6+ years of hands‑on PPC management in e‑commerce (in‑house, agency, or hybrid)
Strong experience with Google Ads for direct response performance (Search + Shopping/PMax)
Strong experience with Amazon Sponsored Ads (SP/SB/SD), including keyword strategy, product targeting, and launch/promo playbooks
High data literacy: advanced Sheets/Excel competence, comfort interpreting dashboards and building clear performance narratives
Experience improving product feeds (Merchant Center), landing page alignment, and/or onsite conversion inputs
Strong communication and stakeholder management—clear, calm, and action‑oriented
Nice‑to‑Haves
Experience with additional marketplaces (Walmart.com), retail media networks, or Amazon DSP/AMC
Beauty / skincare / devices / regulated‑claims‑adjacent category experience
Experience using Amazon analysis tooling (Helium10, JungleScout, etc.)
Familiarity with cohort‑quality signals and LTV thinking (even if you don’t own lifecycle)
Benefits Compensation & Benefits
Base Salary: Up to $120,000 USD (dependent on experience and location)
Bonus: Tied to agreed performance KPIs and efficiency guardrails
Equity: Meaningful ownership opportunity via vested stock options on a standard schedule
Comprehensive health/vision/dental benefits; Unlimited PTO; hybrid flexibility
#J-18808-Ljbffr
Role Overview The Performance Search & Marketplaces (PPC) Lead is a hands‑on, highly analytical operator who owns PPC across Google Ads and Amazon Sponsored Ads end‑to‑end. This person is responsible for account architecture, day‑to‑day optimization, and a disciplined testing cadence that drives profitable growth.
What You’ll Own
Own Google Ads (Search, Shopping, Performance Max, YouTube/Discovery where appropriate) for DTC acquisition and efficiency
Own Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display) to drive profitable marketplace growth and support launches and tentpole moments
Build and maintain clean account structure, consistent naming, and a documented testing roadmap
Deliver weekly channel scorecards and insights: what moved, why it moved, and what we’re changing next
Translate ad + search term learnings into clear cross‑functional priorities for: creative testing briefs (hooks, angles, claims, formats)
landing page focus areas (CRO inputs)
Amazon listing optimization (titles, imagery, A+ inputs, pricing/promo recommendations)
Key Responsibilities
Amazon / Marketplace Advertising (Retail Media)
Measurement, Reporting, and Performance Narratives (Shopify + Triple Whale)
Cross‑Functional Collaboration
What Success Looks Like
Google Ads Ownership (DTC Acquisition)
Own strategy and execution across Search + Shopping/PMax (and additional formats when they clearly contribute)
Build and refine account architecture: match‑type strategy, campaign segmentation, audience layering, exclusions, geo/device decisions, and budget pacing
Drive efficiency improvements through query mining, negatives, bidding strategy, feed quality enhancements, and landing page alignment
Identify and communicate the most important CRO opportunities based on intent + funnel performance (LP mismatch, message mismatch, offer mismatch)
Maintain disciplined testing: clear hypotheses, measurable success criteria, and a weekly test roadmap
Own Sponsored Ads performance across SP/SB/SD: keyword strategy, product targeting, competitor conquesting, and brand defense
Establish repeatable playbooks for: new SKU launches
promo and tentpole moments (Prime Day, BFCM, seasonal events)
budget pacing and spend efficiency during high‑volume windows
Provide actionable listing optimization inputs based on search term + ad performance (images, titles, A+ content themes, and sequencing)
Build a reporting cadence that highlights what matters: incremental opportunities, waste, gaps in coverage, and the "next best actions."
Use Shopify + Triple Whale (and platform‑native reporting) to monitor performance and interpret attribution with a pragmatic, operator mindset
Produce a weekly scorecard that includes: spend, revenue, efficiency (ROAS/MER where applicable), contribution‑margin orientation
CAC proxy and cohort‑quality signals where available
query/keyword and product target insights (winners/losers)
what changed, why, and what’s next
Maintain clean tracking hygiene and consistent reporting definitions (so leadership can trust the numbers and act quickly)
Forecast spend and results, communicate tradeoffs and confidence levels, and flag inventory/promo risks early
Partner with Creative (performance + brand) to turn channel learnings into sharper briefs, better hooks, and faster iteration loops
Partner with Marketplaces to align on promo calendar, SKU priorities, and listing readiness
Partner with Ops/Finance to ensure growth stays inside margin and inventory guardrails
Coordinate with Lifecycle/CRM leadership (internal + agency) to ensure PPC cohorts are high‑quality and retargeting is strategically aligned
First 30 Days: Stabilize & Build Structure
Audit and rebuild/clean core Google and Amazon account architecture where needed
Establish consistent naming, budgets, and a testing cadence
Ship a weekly reporting format that leadership can rely on without interpretation gymnastics
Identify and communicate the top 5 leverage points across feeds/listings/landing pages that will improve CVR and efficiency
Days 31‑60: Improve Efficiency & Increase Signal
Demonstrate clear efficiency improvements via query control, targeting refinement, and waste reduction
Deliver 6‑10 documented tests with decisions (keep/kill/iterate) and measurable learnings
Provide recurring creative and onsite insights that translate into visible changes in performance output
Days 61‑90: Scale with Guardrails & Codify Playbooks
Expand what works and codify repeatable playbooks for: launches, promos, and scaling budgets responsibly
Improve predictability: leadership understands what's happening, why, and what to do next
Propose expansion into additional retail media surfaces (e.g., Walmart Ads) only if Google + Amazon fundamentals are stable and profitable
Who You Are
You’re an operator: you like clean structure, clear hypotheses, daily optimization, and disciplined testing
You can translate data into decisions and communicate crisply to executives and creative partners
You’re pragmatic about attribution and focus on what's controllable and repeatable
You thrive in lean, fast‑moving environments where you own outcomes and move quickly
Requirements Must‑Haves
3 – 6+ years of hands‑on PPC management in e‑commerce (in‑house, agency, or hybrid)
Strong experience with Google Ads for direct response performance (Search + Shopping/PMax)
Strong experience with Amazon Sponsored Ads (SP/SB/SD), including keyword strategy, product targeting, and launch/promo playbooks
High data literacy: advanced Sheets/Excel competence, comfort interpreting dashboards and building clear performance narratives
Experience improving product feeds (Merchant Center), landing page alignment, and/or onsite conversion inputs
Strong communication and stakeholder management—clear, calm, and action‑oriented
Nice‑to‑Haves
Experience with additional marketplaces (Walmart.com), retail media networks, or Amazon DSP/AMC
Beauty / skincare / devices / regulated‑claims‑adjacent category experience
Experience using Amazon analysis tooling (Helium10, JungleScout, etc.)
Familiarity with cohort‑quality signals and LTV thinking (even if you don’t own lifecycle)
Benefits Compensation & Benefits
Base Salary: Up to $120,000 USD (dependent on experience and location)
Bonus: Tied to agreed performance KPIs and efficiency guardrails
Equity: Meaningful ownership opportunity via vested stock options on a standard schedule
Comprehensive health/vision/dental benefits; Unlimited PTO; hybrid flexibility
#J-18808-Ljbffr