eCommerce and Lifecycle Manager
Marquee Brands, New York, NY, United States
eCommerce and Lifecycle Manager – New York, NY or Los Angeles, CA (Hybrid)
Anti Social Social Club is seeking a proactive, creative, and data-driven eCommerce Manager to join its team.
POSITION DETAILS Under the direction of the VP of Operations, this role will manage and optimize day-to-day operations of our direct-to-consumer business and oversee customer outreach. The eCommerce and Retention Manager will own the end-to-end ecommerce experience and manage email and SMS — from drop strategy and site merchandising to performance optimization and post-purchase experience — with a clear focus on UX, analytics, conversion, site performance, and revenue growth.
Here’s What You Will Do Here eCommerce
Own day-to-day ecommerce performance and lead the overall site roadmap, ensuring smooth execution of launches, campaigns, and site enhancements
Serve as the end-to-end site owner across homepage, navigation, PLPs, PDPs, cart, and checkout, managing execution, site health, and analytics
Lead Shopify readiness for all product launches, including product setup, asset uploads, merchandising, and QA to ensure brand alignment and accuracy
Coordinate with production partners on drop assortment and manage order flow from Shopify to internal systems (e.g., NetSuite)
Own and monitor core ecommerce KPIs, including site traffic, conversion rate, AOV, UPT, cart/checkout rates
Manage ecommerce analytics and reporting; translate data into actionable insights for executive leadership and cross-functional partners
Build and execute site enhancement roadmap (A/B testing, PDP templates, cart improvements, product upsells, etc.), developing business cases, defining success metrics, and analyzing results post-launch
Own site health, QA processes, and issue prioritization to ensure stability and performance
Ensure flawless site execution for all drops, promotions, and campaigns in collaboration with marketing and operations
Partner cross-functionally to ensure onsite messaging is accurate, timely, and aligned with brand/marketing
Lifecycle and Retention
Own day-to-day execution and performance of email and SMS marketing campaigns in partnership with the creative marketing team
Manage email and SMS calendar, segmentation, implementation, QA, deployment, and optimization
Develop and optimize lifecycle flows (abandoned cart, browse abandonment, drop announcements, post-purchase, win-back, etc.) to drive repeat purchase and retention
Analyze retention performance and provide data-driven recommendations to improve engagement, conversion, and revenue
Drive A/B testing across email and SMS, including design, KPI definition, implementation, and performance analysis
Continuously optimize subject lines, creative, messaging, audience segmentation, and send timing to maximize open rates, click-through rates, and conversion
You’re going to need this to carry out this job
3-5 years of experience in eCommerce, preferably for a DTC fashion brand
Passion for streetwear, subcultures, and pop culture
Bachelor’s degree
Deep familiarity with Shopify (Shopify Plus preferred) and e-commerce ecosystems, with strong technical fluency across web design, integrations, UX, SEO, and analytics
Hands‑on experience managing email and SMS marketing platforms (Klaviyo), including campaign builds, segmentation, automation, and QA
Demonstrated success driving traffic, conversion rate, and revenue growth on a global e-commerce platform
Demonstrated success driving revenue through lifecycle marketing, including automated flows (abandoned cart, post‑purchase, win‑back, drop campaigns)
Experience managing high‑traffic launches, limited drops, or capsule collections is strongly preferred
Must be a self‑starter who takes initiative with a strong attention to detail
Excellent verbal and written communication skills
Able to collaborate cross‑functionally across creative, marketing, and operations teams
Proven project management skills with the ability to manage multiple initiatives simultaneously
Desire and ability to work in a fast‑paced, dynamic and creative environment
Marquee Brands Benefits and Perks
You’ll enjoy coming to work because we have a refreshing company culture that is open, entrepreneurial and fun.
Competitive salary, and bonus structure
Healthcare Benefits including dental and vision
Flexible spending account (FSA) or health savings account (HSA)
Life insurance
Pet Insurance
Generous Vacation and Leave Policies
Action Days - two (2) fully paid “Marquee In Action" days each calendar year to dedicate your time to a charity or cause of your choice.
12 Paid Holidays: In addition to 15 Paid vacation Days.
Salary $80,000 - $100,000 plus bonus
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.
We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
#J-18808-Ljbffr
POSITION DETAILS Under the direction of the VP of Operations, this role will manage and optimize day-to-day operations of our direct-to-consumer business and oversee customer outreach. The eCommerce and Retention Manager will own the end-to-end ecommerce experience and manage email and SMS — from drop strategy and site merchandising to performance optimization and post-purchase experience — with a clear focus on UX, analytics, conversion, site performance, and revenue growth.
Here’s What You Will Do Here eCommerce
Own day-to-day ecommerce performance and lead the overall site roadmap, ensuring smooth execution of launches, campaigns, and site enhancements
Serve as the end-to-end site owner across homepage, navigation, PLPs, PDPs, cart, and checkout, managing execution, site health, and analytics
Lead Shopify readiness for all product launches, including product setup, asset uploads, merchandising, and QA to ensure brand alignment and accuracy
Coordinate with production partners on drop assortment and manage order flow from Shopify to internal systems (e.g., NetSuite)
Own and monitor core ecommerce KPIs, including site traffic, conversion rate, AOV, UPT, cart/checkout rates
Manage ecommerce analytics and reporting; translate data into actionable insights for executive leadership and cross-functional partners
Build and execute site enhancement roadmap (A/B testing, PDP templates, cart improvements, product upsells, etc.), developing business cases, defining success metrics, and analyzing results post-launch
Own site health, QA processes, and issue prioritization to ensure stability and performance
Ensure flawless site execution for all drops, promotions, and campaigns in collaboration with marketing and operations
Partner cross-functionally to ensure onsite messaging is accurate, timely, and aligned with brand/marketing
Lifecycle and Retention
Own day-to-day execution and performance of email and SMS marketing campaigns in partnership with the creative marketing team
Manage email and SMS calendar, segmentation, implementation, QA, deployment, and optimization
Develop and optimize lifecycle flows (abandoned cart, browse abandonment, drop announcements, post-purchase, win-back, etc.) to drive repeat purchase and retention
Analyze retention performance and provide data-driven recommendations to improve engagement, conversion, and revenue
Drive A/B testing across email and SMS, including design, KPI definition, implementation, and performance analysis
Continuously optimize subject lines, creative, messaging, audience segmentation, and send timing to maximize open rates, click-through rates, and conversion
You’re going to need this to carry out this job
3-5 years of experience in eCommerce, preferably for a DTC fashion brand
Passion for streetwear, subcultures, and pop culture
Bachelor’s degree
Deep familiarity with Shopify (Shopify Plus preferred) and e-commerce ecosystems, with strong technical fluency across web design, integrations, UX, SEO, and analytics
Hands‑on experience managing email and SMS marketing platforms (Klaviyo), including campaign builds, segmentation, automation, and QA
Demonstrated success driving traffic, conversion rate, and revenue growth on a global e-commerce platform
Demonstrated success driving revenue through lifecycle marketing, including automated flows (abandoned cart, post‑purchase, win‑back, drop campaigns)
Experience managing high‑traffic launches, limited drops, or capsule collections is strongly preferred
Must be a self‑starter who takes initiative with a strong attention to detail
Excellent verbal and written communication skills
Able to collaborate cross‑functionally across creative, marketing, and operations teams
Proven project management skills with the ability to manage multiple initiatives simultaneously
Desire and ability to work in a fast‑paced, dynamic and creative environment
Marquee Brands Benefits and Perks
You’ll enjoy coming to work because we have a refreshing company culture that is open, entrepreneurial and fun.
Competitive salary, and bonus structure
Healthcare Benefits including dental and vision
Flexible spending account (FSA) or health savings account (HSA)
Life insurance
Pet Insurance
Generous Vacation and Leave Policies
Action Days - two (2) fully paid “Marquee In Action" days each calendar year to dedicate your time to a charity or cause of your choice.
12 Paid Holidays: In addition to 15 Paid vacation Days.
Salary $80,000 - $100,000 plus bonus
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.
We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
#J-18808-Ljbffr