Senior Manager, Brand Strategy
ButcherBox, Boston, MA, United States
Who We Are
ButcherBox is a certified B Corp headquartered in Boston, and honored to be celebrating our fourth year in a row on Inc.'s list of Best Workplaces. At ButcherBox, we believe in better. That’s why we deliver 100% grass‑fed, grass‑finished beef, free‑range organic chicken, pork raised crate‑free, and wild‑caught seafood directly to our members’ doors. All of our products are humanely raised or wild‑caught and never given antibiotics or added hormones ever.
We’re working to build a world that’s better for all, and we’re inviting everyone to come along. For us, better means treating our planet with respect. It means improving the lives of animals and the livelihoods of farmers. It means never cutting corners when it comes to doing business. Ultimately, it means better meals, enjoyed together. Our team is made up of people who collaborate and support one another. We’re always looking for outstanding people to join our mission!
About the Role At ButcherBox, we’re looking for a Senior Manager, Brand Strategy to operate at the intersection of brand and performance marketing—helping us invest in building our brand while ensuring that work shows up effectively in the channels where we already engage prospects and members today.
This role sits within the Brand & Creative organization and works in close partnership with Product, Merchandising, Growth/Performance Marketing, CRM, Social, Retail, PR, Partnerships, Mission, and Creative. The focus is on pulling brand strategy through our existing marketing ecosystem—partnering closely with Growth, CRM, and channel leads to elevate campaigns across Meta, Google, influencers, lifecycle, and emerging awareness and consideration channels.
This is a highly collaborative, hands‑on role for a strategic thinker with strong brand instincts, deep channel context, and a practical, execution‑minded approach.
The Senior Manager, Brand Strategy reports to the Senior Director, Brand & Creative.
What You’ll Do
Help develop and operationalize a campaign‑led brand approach that balances brand building and performance outcomes
Partner with Growth and channel teams to bring brand strategy to life across Meta, Google, influencers, CRM, and other key channels
Support expansion into awareness and consideration marketing while ensuring alignment with existing acquisition and lifecycle efforts
Help connect brand storytelling to measurable business impact
Help translate high‑level brand vision into clear strategic priorities that guide campaign planning and channel execution across digital and retail touchpoints
Help prioritize where and when to lean into brand‑led versus performance‑led approaches based on business goals, audience context, and channel dynamics
Recommend strategic priorities and narrative focus areas that guide campaign planning and channel execution
Partner with Growth and Analytics to monitor performance signals and identify opportunities to strengthen brand impact over time
Campaign & Channel Integration
Drive an overall campaign approach that spans multiple channels, while partnering with channel managers to tailor execution by platform
Ensure campaigns feel cohesive across paid, owned, lifecycle, and retail touchpoints
Bring strong channel context into planning—understanding how platforms work and how brand shows up within their constraints
Help distinguish between moments that require a unifying campaign approach and those better served by strong always‑on execution
Strategic Brief Ownership
Lead the development of strategic and campaign briefs that align business objectives, brand strategy, and channel context
Partner closely with Growth, CRM, and Creative to ensure briefs are clear and actionable, and set teams up for success
Maintain consistency across briefs while allowing for channel‑specific nuance
Socialize and align briefs with key partners early to ensure clarity, shared understanding, and strong downstream execution
Organic Social Strategy & Integration
Define and evolve the organic social strategy to align with brand positioning, campaign priorities, and audience growth objectives
Provide strategic direction and guidance to the Organic Social lead to ensure content themes and messaging reflect brand and business priorities
Ensure organic social integrates seamlessly with campaign initiatives, performance marketing efforts, and CRM programming
Identify opportunities for organic social to support awareness, cultural relevance, and consideration moments
Cross‑Functional Partnership
Act as a trusted thought partner and collaborator with Growth and CRM teams
Work closely with Product, Merchandising, Social, Retail, Partnerships, Mission, and Creative to ensure alignment and consistency
Help align teams around shared narratives, priorities, and goals without owning channel execution directly
Navigate competing priorities and perspectives to help teams align around shared brand and business objectives
Brand Instincts & Stewardship
Bring strong brand instincts to help surface what’s most compelling and differentiated about the brand
Pull through and amplify the existing brand vision across campaigns, channels, and key moments
Ensure brand positioning, value propositions, and core narratives are clearly defined and consistently understood across teams
Drive adoption of brand fundamentals by embedding them into briefs, planning processes, and cross‑functional workflows
Define and apply brand guardrails for partnerships to ensure alignment with brand values and long‑term equity
Creative Partnership
Provide strategic context and inputs for creative briefs
Partner with Creative to ensure ideas are grounded in clear campaign strategy and channel realities
Help pressure‑test concepts for both brand impact and performance viability
What We’re Looking For Experience
7+ years of experience across brand strategy, brand marketing, or integrated marketing roles
Hands‑on experience working at the intersection of brand and performance marketing
Strong partnership experience with Growth, CRM, and paid channel teams
Experience in DTC and/or omnichannel environments
Skills & Mindset
Strong understanding of modern marketing channels (Meta, Google, influencers, lifecycle, etc.)
Ability to think in campaigns, not just channels
Performance‑literate and comfortable working with data, testing, and iteration
Clear, confident communicator and collaborator
Strong brand instincts with a pragmatic, execution‑oriented mindset
Comfortable pulling strategy through ambiguity rather than creating from scratch
What Success Looks Like
Brand strategy is clearly reflected in performance and lifecycle channels
Campaigns feel more cohesive across paid, owned, and awareness efforts
Growth and CRM teams have a strong strategic partner, not an added layer
Brand storytelling supports both engagement and performance outcomes
Investment in brand feels intentional, measurable, and scalable
Teams demonstrate stronger brand fluency and consistently apply core value propositions in their work
What We Offer Our Values
We are a mission‑driven company and strive to embody our values in every step of the process. ButcherBox is driven by relentless improvement, accountability, humility, and customer obsession. We want our workplace to be one of growth and learning where everyone can be safe/comfortable to show up as their authentic self to work. Anyone who loves our products and goals is welcome here! We are proud to be an equal opportunity employer aspiring to incite positive change in the pastures, the fulfillment centers, the office, and the world.
Benefits
Health: medical, dental, vision, and life insurance, an employer‑funded HSA, and short & long‑term disability benefits
Financial: 401(k) with generous employer match
Annual bonus based on company performance
Time off:
#J-18808-Ljbffr
We’re working to build a world that’s better for all, and we’re inviting everyone to come along. For us, better means treating our planet with respect. It means improving the lives of animals and the livelihoods of farmers. It means never cutting corners when it comes to doing business. Ultimately, it means better meals, enjoyed together. Our team is made up of people who collaborate and support one another. We’re always looking for outstanding people to join our mission!
About the Role At ButcherBox, we’re looking for a Senior Manager, Brand Strategy to operate at the intersection of brand and performance marketing—helping us invest in building our brand while ensuring that work shows up effectively in the channels where we already engage prospects and members today.
This role sits within the Brand & Creative organization and works in close partnership with Product, Merchandising, Growth/Performance Marketing, CRM, Social, Retail, PR, Partnerships, Mission, and Creative. The focus is on pulling brand strategy through our existing marketing ecosystem—partnering closely with Growth, CRM, and channel leads to elevate campaigns across Meta, Google, influencers, lifecycle, and emerging awareness and consideration channels.
This is a highly collaborative, hands‑on role for a strategic thinker with strong brand instincts, deep channel context, and a practical, execution‑minded approach.
The Senior Manager, Brand Strategy reports to the Senior Director, Brand & Creative.
What You’ll Do
Help develop and operationalize a campaign‑led brand approach that balances brand building and performance outcomes
Partner with Growth and channel teams to bring brand strategy to life across Meta, Google, influencers, CRM, and other key channels
Support expansion into awareness and consideration marketing while ensuring alignment with existing acquisition and lifecycle efforts
Help connect brand storytelling to measurable business impact
Help translate high‑level brand vision into clear strategic priorities that guide campaign planning and channel execution across digital and retail touchpoints
Help prioritize where and when to lean into brand‑led versus performance‑led approaches based on business goals, audience context, and channel dynamics
Recommend strategic priorities and narrative focus areas that guide campaign planning and channel execution
Partner with Growth and Analytics to monitor performance signals and identify opportunities to strengthen brand impact over time
Campaign & Channel Integration
Drive an overall campaign approach that spans multiple channels, while partnering with channel managers to tailor execution by platform
Ensure campaigns feel cohesive across paid, owned, lifecycle, and retail touchpoints
Bring strong channel context into planning—understanding how platforms work and how brand shows up within their constraints
Help distinguish between moments that require a unifying campaign approach and those better served by strong always‑on execution
Strategic Brief Ownership
Lead the development of strategic and campaign briefs that align business objectives, brand strategy, and channel context
Partner closely with Growth, CRM, and Creative to ensure briefs are clear and actionable, and set teams up for success
Maintain consistency across briefs while allowing for channel‑specific nuance
Socialize and align briefs with key partners early to ensure clarity, shared understanding, and strong downstream execution
Organic Social Strategy & Integration
Define and evolve the organic social strategy to align with brand positioning, campaign priorities, and audience growth objectives
Provide strategic direction and guidance to the Organic Social lead to ensure content themes and messaging reflect brand and business priorities
Ensure organic social integrates seamlessly with campaign initiatives, performance marketing efforts, and CRM programming
Identify opportunities for organic social to support awareness, cultural relevance, and consideration moments
Cross‑Functional Partnership
Act as a trusted thought partner and collaborator with Growth and CRM teams
Work closely with Product, Merchandising, Social, Retail, Partnerships, Mission, and Creative to ensure alignment and consistency
Help align teams around shared narratives, priorities, and goals without owning channel execution directly
Navigate competing priorities and perspectives to help teams align around shared brand and business objectives
Brand Instincts & Stewardship
Bring strong brand instincts to help surface what’s most compelling and differentiated about the brand
Pull through and amplify the existing brand vision across campaigns, channels, and key moments
Ensure brand positioning, value propositions, and core narratives are clearly defined and consistently understood across teams
Drive adoption of brand fundamentals by embedding them into briefs, planning processes, and cross‑functional workflows
Define and apply brand guardrails for partnerships to ensure alignment with brand values and long‑term equity
Creative Partnership
Provide strategic context and inputs for creative briefs
Partner with Creative to ensure ideas are grounded in clear campaign strategy and channel realities
Help pressure‑test concepts for both brand impact and performance viability
What We’re Looking For Experience
7+ years of experience across brand strategy, brand marketing, or integrated marketing roles
Hands‑on experience working at the intersection of brand and performance marketing
Strong partnership experience with Growth, CRM, and paid channel teams
Experience in DTC and/or omnichannel environments
Skills & Mindset
Strong understanding of modern marketing channels (Meta, Google, influencers, lifecycle, etc.)
Ability to think in campaigns, not just channels
Performance‑literate and comfortable working with data, testing, and iteration
Clear, confident communicator and collaborator
Strong brand instincts with a pragmatic, execution‑oriented mindset
Comfortable pulling strategy through ambiguity rather than creating from scratch
What Success Looks Like
Brand strategy is clearly reflected in performance and lifecycle channels
Campaigns feel more cohesive across paid, owned, and awareness efforts
Growth and CRM teams have a strong strategic partner, not an added layer
Brand storytelling supports both engagement and performance outcomes
Investment in brand feels intentional, measurable, and scalable
Teams demonstrate stronger brand fluency and consistently apply core value propositions in their work
What We Offer Our Values
We are a mission‑driven company and strive to embody our values in every step of the process. ButcherBox is driven by relentless improvement, accountability, humility, and customer obsession. We want our workplace to be one of growth and learning where everyone can be safe/comfortable to show up as their authentic self to work. Anyone who loves our products and goals is welcome here! We are proud to be an equal opportunity employer aspiring to incite positive change in the pastures, the fulfillment centers, the office, and the world.
Benefits
Health: medical, dental, vision, and life insurance, an employer‑funded HSA, and short & long‑term disability benefits
Financial: 401(k) with generous employer match
Annual bonus based on company performance
Time off:
#J-18808-Ljbffr