Sr Manager Digital Marketing Programs
Rightworks LLC, Nashua, NH, United States
Rightworks offers the onlyintelligent cloud purpose-built for accounting firmsand professionals. Backed by award-winning support, ourfullymanaged IT and applicationsensure customers have secure, reliable, on-demand access to their technology. We provide acurated software ecosystemthatsimplifies the complexity of running an accounting firm or small business, supportedby acommunityof thought leaders, peer networks, and educational resources. Oursuccess is made possible by leveraging decades of specialized experience in leadingaccounting firms, SMBs and technology companies. Thousands of Firms and SMBs count on us to run their business every day.
We have a great team, we’re growing fast and have a winning culture based on innovation, teamwork, and mutual respect.
Job Overview We're seeking an experienced, results-driven Sr. Digital Marketing Manager to join our high-performing Growth Marketing team. In this role, you'll lead our paid digital marketing initiatives across search, social, and display channels, driving qualified leads and revenue growth for Rightworks' product portfolio across acquisition and cross-sell/up-sell.
As a strategic member of our Growth Marketing team, you'll manage day-to-day paid campaign operations while also shaping our digital marketing strategy. You'll work cross-functionally with integrated campaign managers, sales teams, and creative partners to identify optimal channel mix, uncover growth opportunities, and scale our digital presence. This role reports directly to the Sr. Director of Growth Marketing.
This is a hybrid position, with 3 days per week in our Nashua, NH headquarters.
Responsibilities
Partner with Growth Marketing and Sales teams to develop data-driven strategies that meet business objectives and exceed KPIs
Manage end-to-end paid media campaigns across Google Ads, Bing, LinkedIn, Meta, and other key platforms
Monitor budget allocation, optimize cost per acquisition, and maximize ROAS across all channels
Generate performance reports and translate data insights into actionable campaign strategy recommendations
Coordinate with paid media agencies and internal teams on conversion rate optimization and testing initiatives
Work closely with SEO and social teams to ensure integrated paid and organic marketing strategies
Stay current with digital advertising trends and continuously test new channels to drive competitive advantage
Requirements
5+ years of B2B digital marketing experience with demonstrated success in lead generation and revenue growth
Expert-level proficiency with Google Marketing Platform (Analytics, Tag Manager, Ads) and major paid advertising platforms (Google, Bing, LinkedIn, Meta)
Strong experience with A/B testing, landing page optimization, and conversion rate optimization
Deep understanding of marketing attribution, funnel analysis, and ROAS optimization
Advanced Excel/Google Sheets skills and experience with data visualization tools like PowerBI
Knowledge of SEO principles and integrated organic/paid strategies
Analytical mindset with strong problem-solving abilities
Results-oriented with a track record of exceeding performance targets
High levels of integrity, autonomy, and self-motivation
Excellent communication and presentation skills
Collaborative team player with cross-functional experience
Adaptable and comfortable working in a fast-paced, evolving environment
Eligibility Requirements
This role is open to US Citizens or permanent residents authorized to work in the United States. Rightworks LLC is unable to offer visa sponsorship.
Due to specific state regulations, we are unable to accept applications from residents of California, Hawaii, or Alaska.
Relocation will not be offered for this position.
The salary range for this role is $135-165,000 per year. This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the employer.
Benefits To provide best-in-class solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent. We provide company-paid short and long-term disability insurance, life insurance and a generous 401K match. We offer highly affordable medical, dental, vision coverage, and many other valuable benefits. We offer flexible PTO, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing paid volunteer time off. We are proud to be an Equal Opportunity Employer!
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We have a great team, we’re growing fast and have a winning culture based on innovation, teamwork, and mutual respect.
Job Overview We're seeking an experienced, results-driven Sr. Digital Marketing Manager to join our high-performing Growth Marketing team. In this role, you'll lead our paid digital marketing initiatives across search, social, and display channels, driving qualified leads and revenue growth for Rightworks' product portfolio across acquisition and cross-sell/up-sell.
As a strategic member of our Growth Marketing team, you'll manage day-to-day paid campaign operations while also shaping our digital marketing strategy. You'll work cross-functionally with integrated campaign managers, sales teams, and creative partners to identify optimal channel mix, uncover growth opportunities, and scale our digital presence. This role reports directly to the Sr. Director of Growth Marketing.
This is a hybrid position, with 3 days per week in our Nashua, NH headquarters.
Responsibilities
Partner with Growth Marketing and Sales teams to develop data-driven strategies that meet business objectives and exceed KPIs
Manage end-to-end paid media campaigns across Google Ads, Bing, LinkedIn, Meta, and other key platforms
Monitor budget allocation, optimize cost per acquisition, and maximize ROAS across all channels
Generate performance reports and translate data insights into actionable campaign strategy recommendations
Coordinate with paid media agencies and internal teams on conversion rate optimization and testing initiatives
Work closely with SEO and social teams to ensure integrated paid and organic marketing strategies
Stay current with digital advertising trends and continuously test new channels to drive competitive advantage
Requirements
5+ years of B2B digital marketing experience with demonstrated success in lead generation and revenue growth
Expert-level proficiency with Google Marketing Platform (Analytics, Tag Manager, Ads) and major paid advertising platforms (Google, Bing, LinkedIn, Meta)
Strong experience with A/B testing, landing page optimization, and conversion rate optimization
Deep understanding of marketing attribution, funnel analysis, and ROAS optimization
Advanced Excel/Google Sheets skills and experience with data visualization tools like PowerBI
Knowledge of SEO principles and integrated organic/paid strategies
Analytical mindset with strong problem-solving abilities
Results-oriented with a track record of exceeding performance targets
High levels of integrity, autonomy, and self-motivation
Excellent communication and presentation skills
Collaborative team player with cross-functional experience
Adaptable and comfortable working in a fast-paced, evolving environment
Eligibility Requirements
This role is open to US Citizens or permanent residents authorized to work in the United States. Rightworks LLC is unable to offer visa sponsorship.
Due to specific state regulations, we are unable to accept applications from residents of California, Hawaii, or Alaska.
Relocation will not be offered for this position.
The salary range for this role is $135-165,000 per year. This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the employer.
Benefits To provide best-in-class solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent. We provide company-paid short and long-term disability insurance, life insurance and a generous 401K match. We offer highly affordable medical, dental, vision coverage, and many other valuable benefits. We offer flexible PTO, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing paid volunteer time off. We are proud to be an Equal Opportunity Employer!
#J-18808-Ljbffr