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Social Media Content Creator

Genesis Health Clubs, Wichita, KS, United States


Benefits

401(k)

401(k) matching

Dental insurance

Employee discounts

Health insurance

Paid time off

Vision insurance

Genesis Health Clubs is seeking a high‑energy, creative, and execution‑driven

Social Media Content Creator

to help elevate our brand presence across digital platforms. This role goes beyond posting content — we are looking for someone who understands that social media drives brand perception, engagement, member retention, and traffic.

You’ll work closely with the Social Media Manager to build and execute a defined social strategy, develop a consistent content calendar, and create standout organic content that differentiates us from competitors.

We need a go‑getter. Someone proactive. Someone not afraid to get their hands dirty — filming workouts, capturing member testimonials, hopping into trends, and bringing fresh ideas to the table.

Strategy & Planning

Assist in developing and refining a cohesive social media strategy

Build and maintain a consistent, forward‑thinking content calendar

Align content with brand voice, campaigns, promotions, and club initiatives

Contribute ideas that support engagement, traffic, and retention goals

Content Creation

Capture and produce high‑quality photo and video content in club environments

Create short‑form and long‑form video content tailored for:

Editing & Production Trend & Platform Awareness Performance & Optimization Qualifications & Skills What We’re Looking For What Success Looks Like

Instagram (Reels, Stories, Feed)

Facebook

TikTok

YouTube (Shorts + longer‑form content)

Film workouts, trainers, member stories, behind‑the‑scenes, events, and trends

Write compelling captions that drive engagement and conversation

Ensure content feels authentic, energetic, and community‑driven

Edit short‑form video quickly and effectively (CapCut, InShot, Premiere Pro, Final Cut, etc.)

Add captions, hooks, motion graphics, and trend‑based audio

Optimize content for each platform’s best practices

Maintain brand consistency in visuals and messaging

Stay ahead of social trends, viral formats, and platform updates

Identify opportunities to participate in trending conversations

Translate trends into fitness‑and community‑relevant content

Monitor analytics and engagement metrics

Adjust content based on performance insights

Understand how social impacts brand perception and member loyalty

1–3+ years of experience in social media content creation

Strong understanding of Instagram, Facebook, TikTok, and YouTube

Confident on camera and comfortable directing others on camera

High energy and comfortable working in gym environments

Baseline knowledge of health and fitness (terminology, training styles, gym culture)

Strong video editing skills (mobile and/or desktop software)

Independent thinker with creative problem‑solving ability

Ability to execute quickly while meeting deadlines

Organized and detail‑oriented

Strong written communication skills

Experience with:

Content scheduling tools (Later, Hootsuite, Sprout, etc.)

Basic graphic design (Canva, Adobe Suite)

Analytics dashboards

Community management and engagement

Photography skills a plus

Paid ads knowledge a plus (not required, but beneficial)

A self‑starter who takes initiative without being micromanaged

Someone who sees opportunities everywhere

Comfortable experimenting and iterating

Not afraid to try, fail, adjust, and improve

Passionate about fitness, community, and storytelling

Thrives in a fast‑paced, collaborative environment

Consistent, high‑quality content output

Increased engagement and community interaction

Growth in brand visibility and positive perception

Social content that feels authentic, energetic, and differentiated

A strong, recognizable digital presence across all platforms

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