Technical Product Marketing Manager
Recorded Future, Miami, FL, United States
With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced and largest intelligence company. We are seeking a results‑driven Technical Product Marketing Manager to lead go‑to‑market initiatives across LATAM. This role will drive product adoption, execute digital marketing campaigns, and enable sales teams to succeed in the LATAM market.
Go-to-Market Strategy
Develop and execute go‑to‑market strategies for product launches across LATAM markets
Conduct market research and competitive analysis to identify positioning opportunities
Define target customer segments and create buyer personas specific to LATAM regions
Partner with sales leadership on pricing strategies and launch coordination
Digital Campaign Management
Design and execute integrated digital marketing campaigns across paid search, social media, and content marketing
Create localized content strategies for diverse LATAM audiences
Optimize campaigns across mobile and desktop users and manage marketing automation platforms
Monitor performance metrics and optimize campaigns based on ROI
Sales Enablement
Develop sales materials including pitch decks, product sheets, and case studies
Create and deliver product training programs for regional sales teams
Establish sales playbooks with market‑specific insights and competitive intelligence
Provide ongoing sales support and analyze performance data for optimization
What You’ll Bring
Bachelor’s degree in Marketing, Business, or related field
4+ years of product marketing experience, with 2+ years in Latin American markets
Fluent in Spanish (native or near‑native proficiency required)
Strong analytical skills with marketing analytics experience (Google Analytics, Marketo, Salesforce)
Experience with digital marketing channels and marketing automation
Excellent communication skills and ability to work across time zones
Preferred Qualifications
Experience in cybersecurity, B2B SaaS, technology, or similar industries
Previous experience managing marketing budgets and vendor relationships
MBA or advanced marketing degree
Familiarity with LATAM business culture and regulatory environments
Strategic thinking with tactical execution abilities
Cultural intelligence and understanding of LATAM markets
Data‑driven decision making and analytical skills
Cross‑functional collaboration and project management
Adaptability in fast‑paced environments
Able to travel 20‑30% of the time
Compensation The base salary range for this full‑time position is $108,000–$162,000. Our salary ranges are determined by role, level, and location. The salary displayed reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by state, work location and additional factors, including job‑related skills, experience, and relevant education or training. This position may be eligible for incentive compensation, equity, and medical, dental, vision, life insurance and 401K. Your recruiter can share more about the specific details of the compensation and benefit package during the hiring process.
Interview Process Our interview process for all final‑round candidates requires a mandatory in‑person interview or a live, scheduled video conference with the hiring manager. We do not conduct interviews via instant messaging or text. All communications during the application process will come from individuals within our HR department via their Recorded Future email address.
Equal Opportunity Statement We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles. By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day.
Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law.
Recorded Future will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.
Recorded Future does not administer a lie detector test as a condition of employment or continued employment. This is in compliance with the law of the Commonwealth of Massachusetts, and in alignment with our hiring practices across all jurisdictions.
Recorded Future maintains a drug‑free workplace.
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Go-to-Market Strategy
Develop and execute go‑to‑market strategies for product launches across LATAM markets
Conduct market research and competitive analysis to identify positioning opportunities
Define target customer segments and create buyer personas specific to LATAM regions
Partner with sales leadership on pricing strategies and launch coordination
Digital Campaign Management
Design and execute integrated digital marketing campaigns across paid search, social media, and content marketing
Create localized content strategies for diverse LATAM audiences
Optimize campaigns across mobile and desktop users and manage marketing automation platforms
Monitor performance metrics and optimize campaigns based on ROI
Sales Enablement
Develop sales materials including pitch decks, product sheets, and case studies
Create and deliver product training programs for regional sales teams
Establish sales playbooks with market‑specific insights and competitive intelligence
Provide ongoing sales support and analyze performance data for optimization
What You’ll Bring
Bachelor’s degree in Marketing, Business, or related field
4+ years of product marketing experience, with 2+ years in Latin American markets
Fluent in Spanish (native or near‑native proficiency required)
Strong analytical skills with marketing analytics experience (Google Analytics, Marketo, Salesforce)
Experience with digital marketing channels and marketing automation
Excellent communication skills and ability to work across time zones
Preferred Qualifications
Experience in cybersecurity, B2B SaaS, technology, or similar industries
Previous experience managing marketing budgets and vendor relationships
MBA or advanced marketing degree
Familiarity with LATAM business culture and regulatory environments
Strategic thinking with tactical execution abilities
Cultural intelligence and understanding of LATAM markets
Data‑driven decision making and analytical skills
Cross‑functional collaboration and project management
Adaptability in fast‑paced environments
Able to travel 20‑30% of the time
Compensation The base salary range for this full‑time position is $108,000–$162,000. Our salary ranges are determined by role, level, and location. The salary displayed reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by state, work location and additional factors, including job‑related skills, experience, and relevant education or training. This position may be eligible for incentive compensation, equity, and medical, dental, vision, life insurance and 401K. Your recruiter can share more about the specific details of the compensation and benefit package during the hiring process.
Interview Process Our interview process for all final‑round candidates requires a mandatory in‑person interview or a live, scheduled video conference with the hiring manager. We do not conduct interviews via instant messaging or text. All communications during the application process will come from individuals within our HR department via their Recorded Future email address.
Equal Opportunity Statement We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles. By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day.
Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law.
Recorded Future will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.
Recorded Future does not administer a lie detector test as a condition of employment or continued employment. This is in compliance with the law of the Commonwealth of Massachusetts, and in alignment with our hiring practices across all jurisdictions.
Recorded Future maintains a drug‑free workplace.
#J-18808-Ljbffr