Manager of Marketing Operations & Execution
Garrett Leight California Optical, Los Angeles, CA, United States
The Manager of Marketing Operations & Execution
owns the operational engine behind all brand initiatives. This role translates strategic priorities into structured plans, clear timelines, and disciplined cross‑functional execution across retail, wholesale, and eCommerce channels.
This leader ensures full campaign readiness and in‑market deployment, aligning marketing, sales, retail, merchandising, creative, finance, and digital teams around a unified launch strategy. This is not a creative direction role. It is an execution and integration leadership role responsible for delivering flawless implementation, scalable channel support, and measurable operational effectiveness.
Key Responsibilities Launch Planning & Readiness
Own the master marketing and launch calendar across all channels
Lead cross‑functional campaign readiness and milestone alignment
Drive structured rollout planning from concept handoff to in‑market execution
Ensure accountability for timelines, deliverables, and launch discipline
Ensure all campaign materials are production‑ready and approved prior to launch milestones
Oversee coordination of asset production timelines in partnership with Creative and Brand Marketing
Retail & Wholesale Channel Execution
Own end‑to‑end readiness of retail and wholesale marketing assets, ensuring brand books, POP, seasonal collateral, and sales enablement tools are produced, distributed, and in‑hand prior to launch
Develop scalable channel marketing frameworks that define how and when assets are deployed across retail and wholesale accounts, including tiered support models based on account size and strategic importance
Design and implement structured POP programs, including integration with order platforms (e.g., NuOrder) and threshold‑based inclusion models to drive efficiency and ROI
Partner with Sales leadership to ensure wholesale accounts receive appropriate marketing support aligned with seasonal priorities and sell‑in strategy
Ensure retail stores are fully aligned with launch cadence, visual standards, and promotional initiatives, maintaining brand consistency while allowing for channel‑specific nuance
Collaborate with Merchandising and Sales to balance brand standards with account‑level customization where appropriate
Identify opportunities to build repeatable marketing support programs, including loyalty initiatives and promotional frameworks that strengthen customer engagement and retention
Evaluate the effectiveness and ROI of retail and wholesale marketing investments in partnership with Digital & Customer Insights, refining deployment strategies for scalability and efficiency
Manage cross‑functional project tracking and initiative reporting
Partner with Finance to own and manage the marketing operations budget, ensuring disciplined allocation of resources and measurable return on marketing investments
Negotiate and manage external production and marketing vendors to ensure quality execution, cost efficiency, and timely delivery
Establish scalable systems for repeatable, efficient campaign rollout
Organizational Integration & Accountability
Serve as the integration lead for cohesive and cross‑channel Brand Marketing
Identify process gaps and implement operational improvements
Establish clear ownership, accountability, and execution standards
Serve as escalation point for launch readiness issues and enforce execution discipline across teams
Partner with Digital & Customer Insights to evaluate operational effectiveness and ROI of marketing initiatives, using data to refine deployment strategy and resource allocation
Establish structured feedback loops from retail, wholesale, and eCom teams to inform future campaign optimization and operational improvements
Communicate performance insights and feedback back to Brand Marketing and Creative to inform future storytelling and asset development
Qualifications
6–10+ years of experience in marketing operations, integrated marketing, retail marketing, or cross‑channel campaign execution
Experience within a premium consumer, fashion, lifestyle, or retail brand environment
Proven track record of leading complex, cross‑functional launch planning across retail, wholesale, and eCommerce channels
Demonstrated ownership of master calendars, rollout frameworks, and campaign readiness processes
Experience building scalable marketing systems and repeatable deployment models
Strong budget management experience with clear ROI accountability
Vendor negotiation and production management experience
Familiarity with wholesale sales cycles and retail marketing needs
Experience integrating POP programs and sell‑in support frameworks (NuOrder or similar platforms preferred)
Comfort partnering with Finance and Data teams to measure performance and optimize deployment strategy
Highly proficient in project management tools and structured workflow systems
Physical Requirements
Prolonged periods sitting at a desk and working on a computer.
Ability to lift up to 15 pounds as needed.
Must be able to navigate all areas of the organization’s facilities.
Garrett Leight California Optical provides equal employment opportunities and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression or any other characteristic protected by federal, state, or local laws. The statements above are intended to describe the general nature of the work and should not be construed as an exhaustive list of responsibilities, duties, and skills required to perform the role successfully.
Location Downtown Los Angeles, CA
Employment Type Full‑Time, Hybrid (3 days in office)
Pay Range The expected base pay range for this role is $75,000–$90,000 annually. Actual compensation may vary based on experience, skills, and qualifications.
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owns the operational engine behind all brand initiatives. This role translates strategic priorities into structured plans, clear timelines, and disciplined cross‑functional execution across retail, wholesale, and eCommerce channels.
This leader ensures full campaign readiness and in‑market deployment, aligning marketing, sales, retail, merchandising, creative, finance, and digital teams around a unified launch strategy. This is not a creative direction role. It is an execution and integration leadership role responsible for delivering flawless implementation, scalable channel support, and measurable operational effectiveness.
Key Responsibilities Launch Planning & Readiness
Own the master marketing and launch calendar across all channels
Lead cross‑functional campaign readiness and milestone alignment
Drive structured rollout planning from concept handoff to in‑market execution
Ensure accountability for timelines, deliverables, and launch discipline
Ensure all campaign materials are production‑ready and approved prior to launch milestones
Oversee coordination of asset production timelines in partnership with Creative and Brand Marketing
Retail & Wholesale Channel Execution
Own end‑to‑end readiness of retail and wholesale marketing assets, ensuring brand books, POP, seasonal collateral, and sales enablement tools are produced, distributed, and in‑hand prior to launch
Develop scalable channel marketing frameworks that define how and when assets are deployed across retail and wholesale accounts, including tiered support models based on account size and strategic importance
Design and implement structured POP programs, including integration with order platforms (e.g., NuOrder) and threshold‑based inclusion models to drive efficiency and ROI
Partner with Sales leadership to ensure wholesale accounts receive appropriate marketing support aligned with seasonal priorities and sell‑in strategy
Ensure retail stores are fully aligned with launch cadence, visual standards, and promotional initiatives, maintaining brand consistency while allowing for channel‑specific nuance
Collaborate with Merchandising and Sales to balance brand standards with account‑level customization where appropriate
Identify opportunities to build repeatable marketing support programs, including loyalty initiatives and promotional frameworks that strengthen customer engagement and retention
Evaluate the effectiveness and ROI of retail and wholesale marketing investments in partnership with Digital & Customer Insights, refining deployment strategies for scalability and efficiency
Manage cross‑functional project tracking and initiative reporting
Partner with Finance to own and manage the marketing operations budget, ensuring disciplined allocation of resources and measurable return on marketing investments
Negotiate and manage external production and marketing vendors to ensure quality execution, cost efficiency, and timely delivery
Establish scalable systems for repeatable, efficient campaign rollout
Organizational Integration & Accountability
Serve as the integration lead for cohesive and cross‑channel Brand Marketing
Identify process gaps and implement operational improvements
Establish clear ownership, accountability, and execution standards
Serve as escalation point for launch readiness issues and enforce execution discipline across teams
Partner with Digital & Customer Insights to evaluate operational effectiveness and ROI of marketing initiatives, using data to refine deployment strategy and resource allocation
Establish structured feedback loops from retail, wholesale, and eCom teams to inform future campaign optimization and operational improvements
Communicate performance insights and feedback back to Brand Marketing and Creative to inform future storytelling and asset development
Qualifications
6–10+ years of experience in marketing operations, integrated marketing, retail marketing, or cross‑channel campaign execution
Experience within a premium consumer, fashion, lifestyle, or retail brand environment
Proven track record of leading complex, cross‑functional launch planning across retail, wholesale, and eCommerce channels
Demonstrated ownership of master calendars, rollout frameworks, and campaign readiness processes
Experience building scalable marketing systems and repeatable deployment models
Strong budget management experience with clear ROI accountability
Vendor negotiation and production management experience
Familiarity with wholesale sales cycles and retail marketing needs
Experience integrating POP programs and sell‑in support frameworks (NuOrder or similar platforms preferred)
Comfort partnering with Finance and Data teams to measure performance and optimize deployment strategy
Highly proficient in project management tools and structured workflow systems
Physical Requirements
Prolonged periods sitting at a desk and working on a computer.
Ability to lift up to 15 pounds as needed.
Must be able to navigate all areas of the organization’s facilities.
Garrett Leight California Optical provides equal employment opportunities and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression or any other characteristic protected by federal, state, or local laws. The statements above are intended to describe the general nature of the work and should not be construed as an exhaustive list of responsibilities, duties, and skills required to perform the role successfully.
Location Downtown Los Angeles, CA
Employment Type Full‑Time, Hybrid (3 days in office)
Pay Range The expected base pay range for this role is $75,000–$90,000 annually. Actual compensation may vary based on experience, skills, and qualifications.
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