Field Marketing, Senior
Zebra Technologies, Lincolnshire, IL, United States
Remote Work: Hybrid
Overview: At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.
Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.
You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally.
Come make an impact every day at Zebra.
The primary purpose of the Field Marketing, Senior — Channel Emerging Verticals is to serve as the bridge between vertical marketing teams and the channel partner ecosystem — activating vertical campaigns through VARs, resellers, and distributors, managing MDF end-to-end, and driving measurable sell-through and pipeline results. The role will activate, execute, and develop partner demand programs while maintaining strong channel and field relations. This role drives visibility to, and adoption of, integrated messaging through the partner channel, promotes new product launches through partner-facing enablement, and adapts corporate programs into channel-ready tools and campaigns that accelerate partner growth.
This role requires hybrid work in the Lincolnshire, IL location.
Responsibilities:
Manage MDF programs end-to-end — from partner proposal and campaign co-creation through execution, proof of performance, and ROI reporting to leadership and partners
Serve as the voice of the channel to internal vertical and product marketing teams — translating partner field insights, activation gaps, and market feedback into campaign adjustments and program recommendations
Assist in the development of Local GTM Strategy along with territory sales leadership, including reputation, demand creation (including events & ABMs), plus sales / channel enablement
Work on content and campaign selection and localization to align with top sales priorities in territory
Contribute to Regional Solutions Marketing strategy to ensure local view is correctly represented in broader marketing efforts
Partner with multiple marketing functions, sales, business intelligence, strategy, and services to support the achievement of the local sales target
Be the marketing support for key, strategic, named and territory accounts across multiple routes to market — direct, partner, distribution, etc.
Build & nurture a customer reference pipeline in region
Support in-country NPI and PR activities, in partnership with global
Create comprehensive local GTM marketing plans
Influence marketing driven territory pipeline and revenue and provide recommendations
Ensure successful seller adoption of enablement materials and local customer reference pipeline
Qualifications: Required Qualifications:
Bachelor’s degree in business discipline
5+ years’ experience in Marketing, including at least 2 years in channel marketing, partner marketing, or field marketing in a B2B technology environment working with VARs, resellers, or distributors
Equivalency: Candidates with 3+ years of experience will be considered if they have solid channel or partner marketing experience with demonstrated MDF management and partner co-marketing campaign execution
Preferred Qualifications:
Channel partner marketing experience including MDF/co-op program management, partner co-marketing campaign development, and partner enablement in a B2B technology environment
Ability to think and act strategically and deliver operational planning alongside Sales leadership to balance the longer game with short term sales priorities
Organizational and communication skills
Virtual team working and influencing skills
Ability to technically understand how products fit in to create and deliver a solution
Inquiry management & lead routing systems – CRM, PRM
Basic understanding of portfolio for effective local execution
Event management
Budget and project management
Execution of demand Programs
B2B Sales & Channel Experience Desired
Travel Requirements:
Up to 25%
Additional Information: Come join the herd!
Zebra is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com.
Know Your Rights: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf
Conozca sus Derechos: https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdf
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure.
To all recruitment agencies:
Zebra does not accept agency resumes. Please do not forward resumes to Zebra employees or any other team members. Zebra is not responsible for any fees related to unsolicited resumes and direct engagement with Zebra employees.
Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.
Salary:
USD 96800.00 - USD 145200.00 Yearly
Salary offered will vary depending on your location, job-related skills, knowledge, and experience. Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.
To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department. Zebra Technologies leverages AI technology to evaluate job applications using objective, job-relevant criteria. This approach enhances efficiency and promotes fairness in the hiring process. However, every decision regarding interviews and hiring is made by our dedicated team, because we believe people make the best decisions about people. For more on how we use technology in hiring and how we process applicant data, see our Zebra Privacy Policy.
#J-18808-Ljbffr
Overview: At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.
Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.
You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally.
Come make an impact every day at Zebra.
The primary purpose of the Field Marketing, Senior — Channel Emerging Verticals is to serve as the bridge between vertical marketing teams and the channel partner ecosystem — activating vertical campaigns through VARs, resellers, and distributors, managing MDF end-to-end, and driving measurable sell-through and pipeline results. The role will activate, execute, and develop partner demand programs while maintaining strong channel and field relations. This role drives visibility to, and adoption of, integrated messaging through the partner channel, promotes new product launches through partner-facing enablement, and adapts corporate programs into channel-ready tools and campaigns that accelerate partner growth.
This role requires hybrid work in the Lincolnshire, IL location.
Responsibilities:
Manage MDF programs end-to-end — from partner proposal and campaign co-creation through execution, proof of performance, and ROI reporting to leadership and partners
Serve as the voice of the channel to internal vertical and product marketing teams — translating partner field insights, activation gaps, and market feedback into campaign adjustments and program recommendations
Assist in the development of Local GTM Strategy along with territory sales leadership, including reputation, demand creation (including events & ABMs), plus sales / channel enablement
Work on content and campaign selection and localization to align with top sales priorities in territory
Contribute to Regional Solutions Marketing strategy to ensure local view is correctly represented in broader marketing efforts
Partner with multiple marketing functions, sales, business intelligence, strategy, and services to support the achievement of the local sales target
Be the marketing support for key, strategic, named and territory accounts across multiple routes to market — direct, partner, distribution, etc.
Build & nurture a customer reference pipeline in region
Support in-country NPI and PR activities, in partnership with global
Create comprehensive local GTM marketing plans
Influence marketing driven territory pipeline and revenue and provide recommendations
Ensure successful seller adoption of enablement materials and local customer reference pipeline
Qualifications: Required Qualifications:
Bachelor’s degree in business discipline
5+ years’ experience in Marketing, including at least 2 years in channel marketing, partner marketing, or field marketing in a B2B technology environment working with VARs, resellers, or distributors
Equivalency: Candidates with 3+ years of experience will be considered if they have solid channel or partner marketing experience with demonstrated MDF management and partner co-marketing campaign execution
Preferred Qualifications:
Channel partner marketing experience including MDF/co-op program management, partner co-marketing campaign development, and partner enablement in a B2B technology environment
Ability to think and act strategically and deliver operational planning alongside Sales leadership to balance the longer game with short term sales priorities
Organizational and communication skills
Virtual team working and influencing skills
Ability to technically understand how products fit in to create and deliver a solution
Inquiry management & lead routing systems – CRM, PRM
Basic understanding of portfolio for effective local execution
Event management
Budget and project management
Execution of demand Programs
B2B Sales & Channel Experience Desired
Travel Requirements:
Up to 25%
Additional Information: Come join the herd!
Zebra is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com.
Know Your Rights: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf
Conozca sus Derechos: https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdf
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure.
To all recruitment agencies:
Zebra does not accept agency resumes. Please do not forward resumes to Zebra employees or any other team members. Zebra is not responsible for any fees related to unsolicited resumes and direct engagement with Zebra employees.
Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.
Salary:
USD 96800.00 - USD 145200.00 Yearly
Salary offered will vary depending on your location, job-related skills, knowledge, and experience. Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.
To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department. Zebra Technologies leverages AI technology to evaluate job applications using objective, job-relevant criteria. This approach enhances efficiency and promotes fairness in the hiring process. However, every decision regarding interviews and hiring is made by our dedicated team, because we believe people make the best decisions about people. For more on how we use technology in hiring and how we process applicant data, see our Zebra Privacy Policy.
#J-18808-Ljbffr