Digital Marketing Manager
RealtySouth, New York, NY, United States
Description
For over 135 years, our team of real estate experts has been the market leader in New York City’s northern suburbs. With the largest regional and global network and long-standing international connections across 70 countries, Houlihan Lawrence continues to set the standard for excellence in real estate.
The Digital Marketing Manager plays a key role in supporting our agents and offices with social media, digital marketing, and emerging marketing tools. This role serves as a primary point of contact for the field, helping agents implement brand‑aligned marketing strategies through content creation, training, and ongoing advisory support. The position partners closely with the marketing, technology, and operations teams to deliver practical, high‑impact solutions that drive adoption and results.
Responsibilities
Serve as a digital and social marketing point of contact for agents and offices, providing day‑to‑day support and guidance
Create and curate social media content (posts, captions, templates, and campaign ideas) for agent and office use
Advise agents on best practices for social media, digital marketing, and brand execution
Support rollout, training, and adoption of new digital marketing tools and platforms
Deliver live, virtual, and on‑demand training sessions focused on social media and digital marketing
Translate brand strategy into clear, actionable guidance that agents can easily implement
Act as a project coordinator between agents, managers, and internal creative or marketing teams
Monitor engagement and adoption of digital tools and campaigns to inform future initiatives
Identify knowledge gaps and recommend opportunities for future training and learning development
Share feedback, insights, and best practices from the field with broader marketing, technology, and leadership teams
Qualifications
Bachelor’s Degree in marketing, communications, or a related field
3+ years of experience in digital marketing, social media, or content creation
Strong understanding of major social platforms (Instagram, Facebook, TikTok, LinkedIn)
Comfortable filming and editing social‑first, short‑form video content
Excellent communication and presentation skills, with the ability to train and advise diverse audiences
Highly organized with strong attention to detail and follow‑through
Collaborative, service‑oriented mindset with a passion for helping others succeed
Ability to balance creativity with execution in a fast‑paced environment
Willingness to travel locally to regional offices as needed to support training, collaboration, and implementation
Performance Expectations
Meet all performance and behavior expectations outlined in company performance standards or communicated by management
Perform responsibilities with a high degree of quality, professionalism, and timeliness
Establish and maintain positive, productive working relationships with agents, colleagues, and business partners
Demonstrate continuous growth in both technical and professional competencies
Follow all company policies, including HR policies, Code of Business Conduct, and confidentiality requirements
Maintain punctual and reliable attendance and adhere to safety and workplace standards
Wage $65,000.00 - $83,000.00 annually; actual wage is based upon education and experience.
Benefits Full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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The Digital Marketing Manager plays a key role in supporting our agents and offices with social media, digital marketing, and emerging marketing tools. This role serves as a primary point of contact for the field, helping agents implement brand‑aligned marketing strategies through content creation, training, and ongoing advisory support. The position partners closely with the marketing, technology, and operations teams to deliver practical, high‑impact solutions that drive adoption and results.
Responsibilities
Serve as a digital and social marketing point of contact for agents and offices, providing day‑to‑day support and guidance
Create and curate social media content (posts, captions, templates, and campaign ideas) for agent and office use
Advise agents on best practices for social media, digital marketing, and brand execution
Support rollout, training, and adoption of new digital marketing tools and platforms
Deliver live, virtual, and on‑demand training sessions focused on social media and digital marketing
Translate brand strategy into clear, actionable guidance that agents can easily implement
Act as a project coordinator between agents, managers, and internal creative or marketing teams
Monitor engagement and adoption of digital tools and campaigns to inform future initiatives
Identify knowledge gaps and recommend opportunities for future training and learning development
Share feedback, insights, and best practices from the field with broader marketing, technology, and leadership teams
Qualifications
Bachelor’s Degree in marketing, communications, or a related field
3+ years of experience in digital marketing, social media, or content creation
Strong understanding of major social platforms (Instagram, Facebook, TikTok, LinkedIn)
Comfortable filming and editing social‑first, short‑form video content
Excellent communication and presentation skills, with the ability to train and advise diverse audiences
Highly organized with strong attention to detail and follow‑through
Collaborative, service‑oriented mindset with a passion for helping others succeed
Ability to balance creativity with execution in a fast‑paced environment
Willingness to travel locally to regional offices as needed to support training, collaboration, and implementation
Performance Expectations
Meet all performance and behavior expectations outlined in company performance standards or communicated by management
Perform responsibilities with a high degree of quality, professionalism, and timeliness
Establish and maintain positive, productive working relationships with agents, colleagues, and business partners
Demonstrate continuous growth in both technical and professional competencies
Follow all company policies, including HR policies, Code of Business Conduct, and confidentiality requirements
Maintain punctual and reliable attendance and adhere to safety and workplace standards
Wage $65,000.00 - $83,000.00 annually; actual wage is based upon education and experience.
Benefits Full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr