Senior Account Executive - Wolverine & Bates
WOLVERINE WORLDWIDE INC, Lansing, MI, United States
The Work Group at Wolverine Worldwide includes market-leading brands Wolverine, Cat Footwear, Bates and Merrell Work. Across the Work Group there are 100+ year old businesses, global and domestic brands, as well as licensed and owned entities. Through building awesome products that blur the line between work and lifestyle, we tap into the collective power of all these brands to deliver our customers amazing stories and the trusted features they demand: comfort, durability, and style.
The Senior Account Executive is responsible for supporting business development and growth of accounts to achieve sales and profitability objectives for Wolverine & Bates. Develops relationships to promote product placement in the assigned channel of distribution. Identifies marketplace opportunities, prospects, and engages new customers, prepares strategic sales presentations, and is responsible for account management. This position covers a territory across Minnesota, Iowa, Wisconsin, South Dakota, North Dakota and Missouri.
Primary Duties
Oversee strategic marketing and operational initiatives to support business development in assigned channel of distribution.
Work cross-functionally with Sales Planning and Marketing to manage business plans and forecasts.
Represent the needs of key account with Merchandising to ensure account product needs are being met on a consistent basis.
Sell the proper quantity of assortment product that a customer can profitably retail and a quality composition of assortment product to ensure growth in the territory.
Identify new account opportunities in order to meet growth targets, possess a thorough understanding of the marketplace (competitor information, consumer understanding, current/future market penetration, etc.) and help drive forecast accuracy. During presentation gives leadership and direction by recommending key SKU’s and lifestyles.
Have an organized format on each sales call, covering all important topics -- next 90 days, line presentation, supporting key initiatives, writing the order and follow-up. Sell the corporation and the division.
Initiate, develop and sell accounts in keeping with the division’s distribution strategies.
Maintain an updated prospective new account list.
Prepare for each sales call in advance, know what the retailer has on order, delivery update, what is reordering, and previous year’s sales history.
Monitor model stocks and determine proper pairs and levels of inventory and timing of recommended markdowns.
Plan a conversion strategy that enables a profitable transition from one season to the next.
Advise management routinely of problems and opportunities in the region, offer recommended solutions when management is needed.
Maintain a consistent frequency of in-store visitation to ensure execution of brand presence, visual roll-out/events, driving turn and door volume.
Identify areas of underdeveloped business and formulate a strategy to capture increased market share.
Maintain updated account and sales records and analyze and report selling information to company on weekly basis for key accounts.
Perform duties consistent with the Company’s AAP/EEO goals and policies.
Perform other duties as required/assigned by manager.
Knowledge, Skills and Abilities Required
Bachelor’s degree or equivalent work experience.
5+ years of wholesale or retail experience.
Demonstrated ability to develop strong business partnerships.
Motivated, enthusiastic self-starter who is able to work effectively in a team environment and independently.
Possess excellent oral and written communication skills, time management skills and is detail oriented.
Must understand the marketplace.
Must possess strategic selling and presentation skills, and have a professional presence when dealing with customers.
Proficient MS Office (Excel, Word and PowerPoint).
Working knowledge of retail math measurements (i.e. gross margin, turnover and markdowns).
Working Conditions Field sales environment. Extensive travel required (70%). Ability to push, pull and lift up to 50 lbs.
#LI-Remote #LI-ND
Wolverine World Wide, Inc. (NYSE:WWW) is one of the world’s leading designers, marketers, and licensors of footwear and apparel; It’s global footprint spans 170 countries and territories. The Company’s portfolio includes Merrell®, Saucony®, Sweaty Betty®, Hush Puppies®, Wolverine®, Chaco®, Bates®, HYTEST® and Stride Rite®. The Company is also the global footwear licensee of brands Cat® and Harley‑Davidson®.
Wolverine Worldwide is driven by a Vision to
Make. Every Day. Better.
for its consumers, partners, communities, and shareholders.
In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified™ Great Place To Work®.
Salary Minimum $104,000.00
Salary Maximum $136,500.00
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.
#J-18808-Ljbffr
The Senior Account Executive is responsible for supporting business development and growth of accounts to achieve sales and profitability objectives for Wolverine & Bates. Develops relationships to promote product placement in the assigned channel of distribution. Identifies marketplace opportunities, prospects, and engages new customers, prepares strategic sales presentations, and is responsible for account management. This position covers a territory across Minnesota, Iowa, Wisconsin, South Dakota, North Dakota and Missouri.
Primary Duties
Oversee strategic marketing and operational initiatives to support business development in assigned channel of distribution.
Work cross-functionally with Sales Planning and Marketing to manage business plans and forecasts.
Represent the needs of key account with Merchandising to ensure account product needs are being met on a consistent basis.
Sell the proper quantity of assortment product that a customer can profitably retail and a quality composition of assortment product to ensure growth in the territory.
Identify new account opportunities in order to meet growth targets, possess a thorough understanding of the marketplace (competitor information, consumer understanding, current/future market penetration, etc.) and help drive forecast accuracy. During presentation gives leadership and direction by recommending key SKU’s and lifestyles.
Have an organized format on each sales call, covering all important topics -- next 90 days, line presentation, supporting key initiatives, writing the order and follow-up. Sell the corporation and the division.
Initiate, develop and sell accounts in keeping with the division’s distribution strategies.
Maintain an updated prospective new account list.
Prepare for each sales call in advance, know what the retailer has on order, delivery update, what is reordering, and previous year’s sales history.
Monitor model stocks and determine proper pairs and levels of inventory and timing of recommended markdowns.
Plan a conversion strategy that enables a profitable transition from one season to the next.
Advise management routinely of problems and opportunities in the region, offer recommended solutions when management is needed.
Maintain a consistent frequency of in-store visitation to ensure execution of brand presence, visual roll-out/events, driving turn and door volume.
Identify areas of underdeveloped business and formulate a strategy to capture increased market share.
Maintain updated account and sales records and analyze and report selling information to company on weekly basis for key accounts.
Perform duties consistent with the Company’s AAP/EEO goals and policies.
Perform other duties as required/assigned by manager.
Knowledge, Skills and Abilities Required
Bachelor’s degree or equivalent work experience.
5+ years of wholesale or retail experience.
Demonstrated ability to develop strong business partnerships.
Motivated, enthusiastic self-starter who is able to work effectively in a team environment and independently.
Possess excellent oral and written communication skills, time management skills and is detail oriented.
Must understand the marketplace.
Must possess strategic selling and presentation skills, and have a professional presence when dealing with customers.
Proficient MS Office (Excel, Word and PowerPoint).
Working knowledge of retail math measurements (i.e. gross margin, turnover and markdowns).
Working Conditions Field sales environment. Extensive travel required (70%). Ability to push, pull and lift up to 50 lbs.
#LI-Remote #LI-ND
Wolverine World Wide, Inc. (NYSE:WWW) is one of the world’s leading designers, marketers, and licensors of footwear and apparel; It’s global footprint spans 170 countries and territories. The Company’s portfolio includes Merrell®, Saucony®, Sweaty Betty®, Hush Puppies®, Wolverine®, Chaco®, Bates®, HYTEST® and Stride Rite®. The Company is also the global footwear licensee of brands Cat® and Harley‑Davidson®.
Wolverine Worldwide is driven by a Vision to
Make. Every Day. Better.
for its consumers, partners, communities, and shareholders.
In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified™ Great Place To Work®.
Salary Minimum $104,000.00
Salary Maximum $136,500.00
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.
#J-18808-Ljbffr