Marketing Manager

REP’M Group is a full-service franchise development firm specializing in growing, building, branding, and scaling both emerging and established franchise brands. With a diverse portfolio, REP’M represents leading brands spanning industries such as fitness, wellness, home services, and lifestyle. The company offers end-to-end franchise development services designed to support sustainable, responsible growth. For more information, visit www.repmgroup.com.

Role Description
We are seeking a highly organized and results-driven Marketing Manager to join our team in a full-time capacity. This role is responsible for developing, implementing, and managing multi-brand marketing campaigns aligned with REP’M Group’s franchise development objectives.

The Marketing Manager will work closely with Sales Directors and leadership to execute email marketing strategies, manage broker network platforms, oversee CRM operations within HubSpot, coordinate press and content initiatives, and ensure brand consistency across all channels. This role requires strong attention to detail, ownership of execution, and the ability to manage multiple brands simultaneously in a fast-paced environment. HubSpot experience will be prioritized in evaluating candidates.

Key Responsibilities
Email Marketing & Campaign Execution

Own and execute all email marketing campaigns across assigned brands (7-8 brands per Manager) via HubSpot, including organic and dead leads, active candidates (intro through validation), brokers, announcements, events, consumer outreach, and internal communications

Build and manage nurture sequences, including weekly organic and candidate emails per brand and bi-monthly broker campaigns

Develop and refresh campaign outlines with Directors every 6–8 weeks to maintain relevance and engagement

Track performance metrics and continuously optimize campaigns

HubSpot & CRM Management

Manage and optimize HubSpot workflows, automation, segmentation, and reporting

Ensure all links, scheduling tools, CTAs, and assets are accurate and functional

Support Directors and VPs in nurturing candidate pipelines through CRM strategy

Maintain data integrity and campaign reporting

Knowledge with Monday.com a plus

Broker & Network Portal Management

Maintain up-to-date and compliant brand profiles across broker platforms

Ensure accuracy of marketing materials

Manage brand announcements

Coordinate newsletter spotlights and other broker-facing visibility initiatives

Content, Press & Creative

Create and distribute deal announcements, including graphic design in Canva and multi-platform distribution

Write and manage blog content for brand websites

Maintain a centralized bank of REP’M and brand marketing assets

Strategy & Performance

Define and execute marketing initiatives aligned with company growth goals

Collaborate cross-functionally to support launches, campaigns, and promotions

Analyze campaign performance and identify growth opportunities

Assist in overall network management and support leadership with strategic marketing initiatives

Qualifications

2+ years of experience in marketing, campaign management, or digital marketing

Strong HubSpot or CRM experience preferred

Experience managing multi-brand or franchise marketing initiatives is a plus

Proficiency in content creation, copywriting, and marketing communications

Experience with Canva or similar design platforms

Ability to manage multiple projects simultaneously in a deadline-driven environment

Strong analytical skills with the ability to interpret marketing data and provide actionable insights

Bachelor’s degree in Marketing, Business, Communications, or a related field preferred

Demonstrated leadership, organization, problem-solving ability, and a solutions-oriented mindset

If you are energized by owning execution, maintaining organized systems, and supporting high-growth franchise brands, we encourage you to apply.

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