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Digital Marketing Specialist

Pho Prime, LLC, Rosendale Center, WI, United States


Address W9978 County Road T, Rosendale, WI, 54974, US

Compensation $50,000.00 - $60,000.00/year

Job Description

Build the Brand Behind the Build – Join JP TANK as Our Digital Marketing Specialist Job Title:

Digital Marketing Specialist

Company Name:

JP TANK

Salary:

$50,000 – $60,000 per year ($25 – $29 per hour equivalent), depending on experience

Location:

Rosendale, WI (Hybrid – Office & Field with Limited U.S. Travel)

Schedule:

Monday – Friday - 40 hours per week

Industry:

Concrete / Masonry / Coatings (Industrial, Government or Federal)

Job Overview JP TANK is seeking a hands‑on, execution‑driven Digital Marketing Specialist to lead and manage all digital marketing efforts for our growing industrial concrete construction company. This role reports directly to the President and serves as the company’s primary marketing professional.

This is not a senior leadership or strategy‑only position. We are looking for a highly accountable, self‑directed professional who thrives in execution — someone who can consistently produce high‑quality video, digital content, and campaigns that clearly communicate the strength, scale, and precision of our work across the country.

This position requires both office‑based production work and field‑based jobsite content capture. Occasional early morning jobsite shoots and limited travel to active construction projects throughout the United States will be required.

Who We Are JP TANK is an established industrial and agricultural concrete construction company specializing in large‑scale concrete tanks, digesters, waste storage systems, and feed storage pads across the United States.

We operate as a high‑performance, blue‑collar team that values integrity, quality execution, and long‑term growth. Our culture is rooted in accountability, professionalism, and strong family‑centered values. We take pride in building structures that last — and we expect the same durability and consistency in the way we operate our business.

At JP TANK, execution matters. Ownership matters. Results matter.

Key Responsibilities

Edit and produce high‑quality jobsite and promotional videos

Create both short‑form and long‑form content for multiple platforms

Develop and maintain consistent visual and editing standards

Utilize AI tools to improve workflow efficiency and production output

Jobsite Video Shooting (15%)

Capture professional footage at active construction sites

Coordinate with project managers for planned content

Operate safely around heavy equipment and active crews

Website Management (10%)

Update and maintain website content

Optimize pages for SEO

Ensure accurate project and service representation

Social Media Management (10%)

Create and schedule consistent content across platforms

Manage company presence on LinkedIn, Facebook, and other relevant channels

Track engagement metrics and performance data

Paid Advertising (5%)

Manage Facebook Ads and Google Ads campaigns

Monitor performance, adjust budgets, and optimize ROI

Branding & Messaging (5%)

Maintain consistent brand standards across all channels

Ensure messaging aligns with company positioning and values

Drone Footage Capture (2%)

Capture aerial footage for project documentation and marketing

Develop proposal visuals and marketing materials

Email Marketing (1%)

Manage and distribute email campaigns via HubSpot

Required Qualifications

Proficiency in:

Adobe Premiere

Final Cut

CapCut

Photoshop

Canva

HubSpot

Facebook Ads Manager

Google Ads

SEO fundamentals

Strong competency using AI tools for:

Content creation

Editing efficiency

Workflow optimization

Marketing analysis

Ability to travel to active construction job sites across the U.S.

Comfortable working around heavy equipment with strong safety awareness

Strong organizational and project management skills

Clear written and verbal communication skills

Self‑directed with high accountability

Preferred:

Experience in construction, industrial, or blue‑collar industries

Benefits and Perks

Health Insurance

401(k) with company match

Paid Time Off

7 Paid Holidays

Company vehicle provided for company travel

Company‑provided camera, drone, and laptop

Long‑term career growth potential as the marketing department expands

Work Schedule

Full‑Time

40 hours per week

Monday – Friday

Occasional early morning jobsite shoots

Limited travel required throughout the United States

Work Location

Hybrid role based in Rosendale, WI

Office‑based production work combined with field jobsite content capture

Travel to active job sites across the U.S. as needed

This position currently operates as a one‑person marketing department. As JP TANK continues to grow, there is potential for expanded responsibility, leadership development, and long‑term career advancement for the right individual.

We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other legally protected status.

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