Customer Business Mgr 3
Acosta Group, Rochester, NY, United States
Overview
The
Customer Business Manager III
serves as a strategic leader and trusted advisor, driving shopper marketing and connected commerce strategies that deliver measurable impact for clients. This role blends analytics, storytelling, and execution to influence decision‑making, strengthen client partnerships, and accelerate growth across brands and retailers. Responsibilities
Lead and execute shopper marketing and connected commerce measurement strategies using proprietary frameworks to demonstrate performance and ROI Own all analytics and measurement initiatives for assigned clients, serving as the primary insights expert and strategic advisor Translate complex data into clear, compelling narratives that build trust, show impact, and influence future client strategy Develop deep expertise in assigned customers within a defined geographic region, including full understanding of their goals, priorities, and objectives Present targeted, data‑driven strategic plans that strengthen brand promotion, activation, and overall effectiveness Execute strategic plans for all client brands across assigned retailers, with accountability for:
Sales and share growth Distribution and pricing Promotion and merchandising Financial performance and profitability
Maintain proactive, ongoing communication with client teams to provide status updates, identify opportunities, manage expectations, and support achievement of business plans Serve as the customer expert, owning the communication and transfer of customer insights, changes, and learnings across relevant internal teams Consistently utilize CROSSVIEW as the core planning, communication, and execution platform to drive efficiency, visibility, and alignment Partner with Business Account Managers and cross‑functional teams to develop targeted, insight‑led strategies that improve brand performance Identify and sell additional services by leveraging performance insights, customer knowledge, and understanding of client objectives Support the development of materials for CROSSVIEW Business Reviews and participate in client presentations as appropriate Qualifications
Education And Experience
Bachelor's degree preferred or a minimum of 5+ years of experience in the CPG industry 7+ years of sales experience Proficiency in Microsoft Office, including Excel (pivot tables), PowerPoint, Word, Outlook, and email Strong communication skills, including written, verbal, listening, and presentation abilities Experience with insights‑based, consultative selling and negotiation Professional Skills And Competencies
Strong retailer knowledge with credibility and respect among retail partners Clear understanding of client strategy, expectations, and business objectives Ability to analyze data, develop insights, and clearly communicate recommendations Persuasive selling skills with a consultative approach Working knowledge of category management principles, including the 4 Ps Strong business acumen with awareness of market and industry trends Excellent organizational and time‑management skills Customer‑focused mindset with the ability to manage pressure professionally Performance Expectations
Execute sales plans within budget Achieve new item acceptances in line with client standards Drive existing client growth (revenue and/or sales volume) Maintain strong customer service performance (NPS) Certificates, Licenses, and Registrations
Valid driver's license required Supervisory Responsibility
None Working Environment
Combination of office and field environments Travel Requirements
Ability to travel within the U.S. for customer, client, or company meetings as needed Physical Requirements
Ability to transport sample products to customer meetings Language Skills
English proficiency required Bilingual skills may be required based on business needs About Us
CROSSMARK is a part of Acosta Group - a collective of the industry's most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. At CROSSMARK, we help leading brands grow by connecting them with shoppers where it matters most—in stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data‑driven insights. We value our people by recognizing everyday wins and fostering a supportive, collaborative environment–both in person and online. Here, achievements are celebrated, work‑life balance is prioritized, and everyone feels valued. Diversity is our strength—it fuels innovation, unlocks our potential, and reinforces our commitment to fairness and inclusion. Above all, we foster a growth environment where every team member can connect, develop, and build a fulfilling career. Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request. Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting. The Acosta Group utilizes E‑Verify for validating the ability to work in the United States for all job candidates. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E‑Verify and your right to work.
Employer Resources (e‑verify.gov) By applying, you agree to our Privacy Policy and Terms and Conditions of Use. Acosta, and its subsidiaries, is an Equal Opportunity Employer Job Details
Job Category: Administration Position Type: Full time Business Unit: Sales Salary Range: $85,800.00 - $107,200.00 Company: Crossmark Inc.
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The
Customer Business Manager III
serves as a strategic leader and trusted advisor, driving shopper marketing and connected commerce strategies that deliver measurable impact for clients. This role blends analytics, storytelling, and execution to influence decision‑making, strengthen client partnerships, and accelerate growth across brands and retailers. Responsibilities
Lead and execute shopper marketing and connected commerce measurement strategies using proprietary frameworks to demonstrate performance and ROI Own all analytics and measurement initiatives for assigned clients, serving as the primary insights expert and strategic advisor Translate complex data into clear, compelling narratives that build trust, show impact, and influence future client strategy Develop deep expertise in assigned customers within a defined geographic region, including full understanding of their goals, priorities, and objectives Present targeted, data‑driven strategic plans that strengthen brand promotion, activation, and overall effectiveness Execute strategic plans for all client brands across assigned retailers, with accountability for:
Sales and share growth Distribution and pricing Promotion and merchandising Financial performance and profitability
Maintain proactive, ongoing communication with client teams to provide status updates, identify opportunities, manage expectations, and support achievement of business plans Serve as the customer expert, owning the communication and transfer of customer insights, changes, and learnings across relevant internal teams Consistently utilize CROSSVIEW as the core planning, communication, and execution platform to drive efficiency, visibility, and alignment Partner with Business Account Managers and cross‑functional teams to develop targeted, insight‑led strategies that improve brand performance Identify and sell additional services by leveraging performance insights, customer knowledge, and understanding of client objectives Support the development of materials for CROSSVIEW Business Reviews and participate in client presentations as appropriate Qualifications
Education And Experience
Bachelor's degree preferred or a minimum of 5+ years of experience in the CPG industry 7+ years of sales experience Proficiency in Microsoft Office, including Excel (pivot tables), PowerPoint, Word, Outlook, and email Strong communication skills, including written, verbal, listening, and presentation abilities Experience with insights‑based, consultative selling and negotiation Professional Skills And Competencies
Strong retailer knowledge with credibility and respect among retail partners Clear understanding of client strategy, expectations, and business objectives Ability to analyze data, develop insights, and clearly communicate recommendations Persuasive selling skills with a consultative approach Working knowledge of category management principles, including the 4 Ps Strong business acumen with awareness of market and industry trends Excellent organizational and time‑management skills Customer‑focused mindset with the ability to manage pressure professionally Performance Expectations
Execute sales plans within budget Achieve new item acceptances in line with client standards Drive existing client growth (revenue and/or sales volume) Maintain strong customer service performance (NPS) Certificates, Licenses, and Registrations
Valid driver's license required Supervisory Responsibility
None Working Environment
Combination of office and field environments Travel Requirements
Ability to travel within the U.S. for customer, client, or company meetings as needed Physical Requirements
Ability to transport sample products to customer meetings Language Skills
English proficiency required Bilingual skills may be required based on business needs About Us
CROSSMARK is a part of Acosta Group - a collective of the industry's most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. At CROSSMARK, we help leading brands grow by connecting them with shoppers where it matters most—in stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data‑driven insights. We value our people by recognizing everyday wins and fostering a supportive, collaborative environment–both in person and online. Here, achievements are celebrated, work‑life balance is prioritized, and everyone feels valued. Diversity is our strength—it fuels innovation, unlocks our potential, and reinforces our commitment to fairness and inclusion. Above all, we foster a growth environment where every team member can connect, develop, and build a fulfilling career. Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request. Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting. The Acosta Group utilizes E‑Verify for validating the ability to work in the United States for all job candidates. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E‑Verify and your right to work.
Employer Resources (e‑verify.gov) By applying, you agree to our Privacy Policy and Terms and Conditions of Use. Acosta, and its subsidiaries, is an Equal Opportunity Employer Job Details
Job Category: Administration Position Type: Full time Business Unit: Sales Salary Range: $85,800.00 - $107,200.00 Company: Crossmark Inc.
#J-18808-Ljbffr