Mortgage Marketing Manager
Ameris Bank, Atlanta, GA, United States
Ameris Bank
is a purpose-driven company, dedicated to bringing financial peace of mind to communities, one person at a time. Whether a customer wants to grow their business, buy a home, or feel confident in their retirement plan, they have a partner in Ameris Bank. We serve customers in our locations across the Southeast, Mid-Atlantic and nationwide through our extensive digital offerings and mobile app.
Delivering financial peace of mind starts with a team that values integrity and rewards ingenuity. At Ameris, you'll find teammates who are inclusive, collaborative problem-solvers who go the extra mile to support one another and to meet every customer's needs. When teammates are empowered and bring their diverse perspectives to the table, we create the best possible outcomes for our customers. At Ameris, we know that a growth mindset is key for high performance and fosters an environment that prioritizes continuous improvement. Teammates have access to Employee Resource Groups that serve as advocates and purpose and how you can bring it to life as an Ameris Bank teammate.
The Mortgage Marketing Manager is responsible for developing and executing marketing strategies to help grow the Mortgage Division. The marketing strategy will maintain existing marketing efforts while proactively creating campaigns for existing and new products. This manager will serve as the main point of contact for mortgage division leadership and business development officers to ensure strategy execution while remaining compliant. Other duties as assigned.
Essential Functions, Duties, and Responsibilities:
Develop and execute the strategy to market mortgage products and services
Oversee end-to-end strategy and execution of all marketing campaigns and initiatives
Launch programs that drive pipeline in support of new product and solution introductions, new geographies, new market segments, and new personas
Develop and report on marketing metrics of mortgage campaigns to show efficacy and refine strategy
Work hand-in-hand with the Mortgage team to ensure objectives and strategies are aligned; Proactively create relationships throughout the bank; be a trusted advisor to the business and the first point of contact for mortgage marketing discussions
Manage the mortgage marketing budget
Partner closely with the mortgage team to ensure fully integrated execution of all programs
Recommend tools and technologies needed to advance our mortgage marketing objectives
Manage the development of marketing collateral, direct and print marketing campaigns, organizational design improvements and other activities as needed to positively impact Mortgage goals.
Stay abreast of new marketing techniques and channels to determine their applicability to mortgage acquisition and cross-sell programs.
Manage the designated mortgage marketing software systems.
Act as a point of contact with third-party vendors and internal business partners to coordinate development and execute on their behalf ensuring goals are being met.
Oversee all vendor agreements with builders and realtors under the supervision of the Advertising and Promotions Director
Administer activities including coordination with legal, compliance, budget management and process workflows.
MSA management and tracking.
Management of duties and career development for the Mortgage marketing team members
Establishes and ensures compliance with brand standards and regulatory requirements
Facilitates as-needed requests
Required Knowledge, Skills and Competencies:
Highly skilled in negotiations
Ability to copywrite with an eye for design
Strong attention to detail
Demonstrated ability to prioritize workflow
Strong verbal and written communication skills
Strong ability to prioritize and properly multi-task
Industry and Work Experience:
5-10 years of relevant advertising, marketing and project management experience
1-2 year of mortgage relevant experience
Academic:
Bachelor's degree or equivalent combination of education/experience required
Benefits Available to Employees: Ameris Bank provides a comprehensive employee benefit package to all eligible employees.
Medical, Dental and Vision Insurance
Ameris Bank absorbs a major portion of the cost of healthcare. You become eligible for coverage on the first of the month following 30 days of employment
Life Insurance provided at no additional cost to employees
Accidental Death & Dismemberment Coverage
Long-Term Disability Coverage
Paid Sick and Vacation Leave
11 Holidays
Volunteer/Service Day
Employee Stock Purchase Plan
401(k) Retirement Plan
Ameris Bank matches 50% of your first 8% of contributions to the plan
Flexible Spending Accounts
Health Savings Account
Health Reimbursement Arrangement
Supplemental Life & Other Insurance Plans
Identity Theft Protection
Pet Insurance
Legal Insurance
Employee Assistance Program
Employee Advocacy Program
Tickets at Work (Entertainment discounts for Ameris Bank Employees)
AT&T Employee Discount
Wellness Discounts for Medical Premiums and Other Rewards
Employee Referral Incentive
Education Assistance
Employee Resource Groups
Banking Advantages for Employees: In addition to a wide array of benefits, Ameris Bank employees are also eligible for special bank services.
Free Interest Checking
Free Safe Deposit Box
Free Money Orders, Travelers' Checks and Cashier Checks
Discount on Mortgage Origination Fee
Free Online Banking and Free Unlimited Online Bill Payment
Employee Banking Perks
Disclaimer: The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position.
All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr
is a purpose-driven company, dedicated to bringing financial peace of mind to communities, one person at a time. Whether a customer wants to grow their business, buy a home, or feel confident in their retirement plan, they have a partner in Ameris Bank. We serve customers in our locations across the Southeast, Mid-Atlantic and nationwide through our extensive digital offerings and mobile app.
Delivering financial peace of mind starts with a team that values integrity and rewards ingenuity. At Ameris, you'll find teammates who are inclusive, collaborative problem-solvers who go the extra mile to support one another and to meet every customer's needs. When teammates are empowered and bring their diverse perspectives to the table, we create the best possible outcomes for our customers. At Ameris, we know that a growth mindset is key for high performance and fosters an environment that prioritizes continuous improvement. Teammates have access to Employee Resource Groups that serve as advocates and purpose and how you can bring it to life as an Ameris Bank teammate.
The Mortgage Marketing Manager is responsible for developing and executing marketing strategies to help grow the Mortgage Division. The marketing strategy will maintain existing marketing efforts while proactively creating campaigns for existing and new products. This manager will serve as the main point of contact for mortgage division leadership and business development officers to ensure strategy execution while remaining compliant. Other duties as assigned.
Essential Functions, Duties, and Responsibilities:
Develop and execute the strategy to market mortgage products and services
Oversee end-to-end strategy and execution of all marketing campaigns and initiatives
Launch programs that drive pipeline in support of new product and solution introductions, new geographies, new market segments, and new personas
Develop and report on marketing metrics of mortgage campaigns to show efficacy and refine strategy
Work hand-in-hand with the Mortgage team to ensure objectives and strategies are aligned; Proactively create relationships throughout the bank; be a trusted advisor to the business and the first point of contact for mortgage marketing discussions
Manage the mortgage marketing budget
Partner closely with the mortgage team to ensure fully integrated execution of all programs
Recommend tools and technologies needed to advance our mortgage marketing objectives
Manage the development of marketing collateral, direct and print marketing campaigns, organizational design improvements and other activities as needed to positively impact Mortgage goals.
Stay abreast of new marketing techniques and channels to determine their applicability to mortgage acquisition and cross-sell programs.
Manage the designated mortgage marketing software systems.
Act as a point of contact with third-party vendors and internal business partners to coordinate development and execute on their behalf ensuring goals are being met.
Oversee all vendor agreements with builders and realtors under the supervision of the Advertising and Promotions Director
Administer activities including coordination with legal, compliance, budget management and process workflows.
MSA management and tracking.
Management of duties and career development for the Mortgage marketing team members
Establishes and ensures compliance with brand standards and regulatory requirements
Facilitates as-needed requests
Required Knowledge, Skills and Competencies:
Highly skilled in negotiations
Ability to copywrite with an eye for design
Strong attention to detail
Demonstrated ability to prioritize workflow
Strong verbal and written communication skills
Strong ability to prioritize and properly multi-task
Industry and Work Experience:
5-10 years of relevant advertising, marketing and project management experience
1-2 year of mortgage relevant experience
Academic:
Bachelor's degree or equivalent combination of education/experience required
Benefits Available to Employees: Ameris Bank provides a comprehensive employee benefit package to all eligible employees.
Medical, Dental and Vision Insurance
Ameris Bank absorbs a major portion of the cost of healthcare. You become eligible for coverage on the first of the month following 30 days of employment
Life Insurance provided at no additional cost to employees
Accidental Death & Dismemberment Coverage
Long-Term Disability Coverage
Paid Sick and Vacation Leave
11 Holidays
Volunteer/Service Day
Employee Stock Purchase Plan
401(k) Retirement Plan
Ameris Bank matches 50% of your first 8% of contributions to the plan
Flexible Spending Accounts
Health Savings Account
Health Reimbursement Arrangement
Supplemental Life & Other Insurance Plans
Identity Theft Protection
Pet Insurance
Legal Insurance
Employee Assistance Program
Employee Advocacy Program
Tickets at Work (Entertainment discounts for Ameris Bank Employees)
AT&T Employee Discount
Wellness Discounts for Medical Premiums and Other Rewards
Employee Referral Incentive
Education Assistance
Employee Resource Groups
Banking Advantages for Employees: In addition to a wide array of benefits, Ameris Bank employees are also eligible for special bank services.
Free Interest Checking
Free Safe Deposit Box
Free Money Orders, Travelers' Checks and Cashier Checks
Discount on Mortgage Origination Fee
Free Online Banking and Free Unlimited Online Bill Payment
Employee Banking Perks
Disclaimer: The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position.
All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr