Lifecycle Marketing Manager
Heat Free Hair, Los Angeles, CA, United States
At Heat Free Hair, we are hair experts who strive every day to make women look and feel even more beautiful while staying true to who they naturally are. We are a team of quality-obsessed, strategic thinkers driven by innovation and elevated experiences.
Named one of Fast Company's Top 5 Most Innovative Beauty Brands, we are redefining beauty standards through premium products that solve real pain points — while delivering the elevated service our customers deserve.
We're looking for a data-driven, hair-obsessed Lifecycle Marketing Manager to help strengthen and scale the customer journey across every touchpoint.
This role is ideal for a strong lifecycle executor who is ready to deepen their strategic ownership. You will lead execution across Email, SMS, Push, and Direct Mail — while growing into increased responsibility for retention strategy, LTV optimization, and performance insights over time.
Requirements For Success
Prior experience working in DTC eCommerce is required. Candidates should have hands‑on experience supporting lifecycle marketing efforts for an online retail brand
Deep understanding of Black women’s hair, extensions, natural textures, and styling methods. You understand customer concerns at every stage of her hair journey and can speak to them clearly and persuasively
Impeccable taste with a strong understanding of elevated, modern Black beauty aesthetics
Extremely detail‑oriented and highly organized. You execute reliably and don’t let things slip
Strong direct‑response copywriter who understands how to drive measurable action — and can confidently write and edit in our brand voice so messaging resonates deeply with our core customer. You are comfortable refining agency and contractor copy to meet our tone and standards
Strong content planning and research skills. You proactively study customer behavior, reviews, objections, trends, and performance data to inform campaign planning
Strong SMS marketing foundation with hands‑on experience executing campaigns and flows
Familiarity with RFM segmentation, LTV metrics, and retention reporting — with a desire to deepen strategic expertise in these areas
Data‑comfortable. You can read performance reports, identify trends, and contribute to structured testing plans
Experience working with subscriptions and retention marketing is a plus
AI‑curious and open to leveraging tools that improve efficiency and personalization
Scrappy and hands‑on. Willing to build campaigns, QA flows, edit creative, and execute within Klaviyo and SMS platforms
Responsibilities Email Marketing
Own the email content calendar and lifecycle campaign strategy
Develop weekly campaign briefs, messaging direction, segmentation strategy, and offer positioning
Lead lifecycle flow strategy (welcome, abandoned cart, post‑purchase, winback, etc.) and identify opportunities for optimization
Create structured quarterly testing roadmap (subject lines, segmentation, timing, creative angles, offers)
Manage and direct our email design agency — ensuring clear briefs, strong creative direction, on‑brand messaging, and timely execution
Review and edit agency copy to ensure it reflects our brand voice and resonates deeply with our core customer
Serve as verbal and strategic gatekeeper in collaboration with the Creative Director
Analyze performance data and provide structured insights and recommendations
SMS Marketing
Own execution of SMS campaigns and flows
Support list growth and lead capture optimization
Contribute to ongoing testing and performance improvements
Align SMS messaging with email campaigns and overall lifecycle strategy
Help implement personalization and automation improvements
Push & Direct Mail
Manage push notification scheduling and alignment with campaigns
Support direct mail lifecycle initiatives to improve repeat purchase
Data, Reporting & Retention Growth
Monitor LTV and repeat purchase performance
Contribute to improving RFM segmentation over time
Analyze campaign performance and identify opportunities for optimization
Participate in weekly (transitioning to bi‑weekly) lifecycle performance reviews
Gradually take on increased ownership of retention insights and strategy
What Success Looks Like
Improved campaign execution and consistency
Stronger‑performing lifecycle flows
Increased repeat purchase rate
Clear, structured testing plans
Growing confidence in retention reporting and strategic ownership
Compensation & Benefits This role offers a base salary of $100,000‑$110,000, commensurate with experience.
In addition, this position is eligible for a performance‑based bonus tied to retention and lifecycle growth goals, with an on‑target bonus range of 5‑15% of base salary.
Performance metrics may include:
LTV growth
Repeat purchase rate
RFM improvement
Lifecycle revenue contribution
Execution of structured testing initiatives
In addition to competitive compensation and performance bonus eligibility, we offer a generous PTO policy, health and dental insurance, and a product stipend so you can experience and represent the brand firsthand.
#J-18808-Ljbffr
Named one of Fast Company's Top 5 Most Innovative Beauty Brands, we are redefining beauty standards through premium products that solve real pain points — while delivering the elevated service our customers deserve.
We're looking for a data-driven, hair-obsessed Lifecycle Marketing Manager to help strengthen and scale the customer journey across every touchpoint.
This role is ideal for a strong lifecycle executor who is ready to deepen their strategic ownership. You will lead execution across Email, SMS, Push, and Direct Mail — while growing into increased responsibility for retention strategy, LTV optimization, and performance insights over time.
Requirements For Success
Prior experience working in DTC eCommerce is required. Candidates should have hands‑on experience supporting lifecycle marketing efforts for an online retail brand
Deep understanding of Black women’s hair, extensions, natural textures, and styling methods. You understand customer concerns at every stage of her hair journey and can speak to them clearly and persuasively
Impeccable taste with a strong understanding of elevated, modern Black beauty aesthetics
Extremely detail‑oriented and highly organized. You execute reliably and don’t let things slip
Strong direct‑response copywriter who understands how to drive measurable action — and can confidently write and edit in our brand voice so messaging resonates deeply with our core customer. You are comfortable refining agency and contractor copy to meet our tone and standards
Strong content planning and research skills. You proactively study customer behavior, reviews, objections, trends, and performance data to inform campaign planning
Strong SMS marketing foundation with hands‑on experience executing campaigns and flows
Familiarity with RFM segmentation, LTV metrics, and retention reporting — with a desire to deepen strategic expertise in these areas
Data‑comfortable. You can read performance reports, identify trends, and contribute to structured testing plans
Experience working with subscriptions and retention marketing is a plus
AI‑curious and open to leveraging tools that improve efficiency and personalization
Scrappy and hands‑on. Willing to build campaigns, QA flows, edit creative, and execute within Klaviyo and SMS platforms
Responsibilities Email Marketing
Own the email content calendar and lifecycle campaign strategy
Develop weekly campaign briefs, messaging direction, segmentation strategy, and offer positioning
Lead lifecycle flow strategy (welcome, abandoned cart, post‑purchase, winback, etc.) and identify opportunities for optimization
Create structured quarterly testing roadmap (subject lines, segmentation, timing, creative angles, offers)
Manage and direct our email design agency — ensuring clear briefs, strong creative direction, on‑brand messaging, and timely execution
Review and edit agency copy to ensure it reflects our brand voice and resonates deeply with our core customer
Serve as verbal and strategic gatekeeper in collaboration with the Creative Director
Analyze performance data and provide structured insights and recommendations
SMS Marketing
Own execution of SMS campaigns and flows
Support list growth and lead capture optimization
Contribute to ongoing testing and performance improvements
Align SMS messaging with email campaigns and overall lifecycle strategy
Help implement personalization and automation improvements
Push & Direct Mail
Manage push notification scheduling and alignment with campaigns
Support direct mail lifecycle initiatives to improve repeat purchase
Data, Reporting & Retention Growth
Monitor LTV and repeat purchase performance
Contribute to improving RFM segmentation over time
Analyze campaign performance and identify opportunities for optimization
Participate in weekly (transitioning to bi‑weekly) lifecycle performance reviews
Gradually take on increased ownership of retention insights and strategy
What Success Looks Like
Improved campaign execution and consistency
Stronger‑performing lifecycle flows
Increased repeat purchase rate
Clear, structured testing plans
Growing confidence in retention reporting and strategic ownership
Compensation & Benefits This role offers a base salary of $100,000‑$110,000, commensurate with experience.
In addition, this position is eligible for a performance‑based bonus tied to retention and lifecycle growth goals, with an on‑target bonus range of 5‑15% of base salary.
Performance metrics may include:
LTV growth
Repeat purchase rate
RFM improvement
Lifecycle revenue contribution
Execution of structured testing initiatives
In addition to competitive compensation and performance bonus eligibility, we offer a generous PTO policy, health and dental insurance, and a product stipend so you can experience and represent the brand firsthand.
#J-18808-Ljbffr