Brand Activator - Minnesota
CCM Hockey, Saint Paul, MN, United States
Posted Wednesday, March 4, 2026 at 11:00 AM
CCM Hockey is present worldwide, we have offices in Canada, the United States, Sweden, Finland, Germany and Taiwan. Our headquarters are located in Montreal, where we create and develop our equipment. Our mission is to inspire dreams and empower every player to fulfill their passion while enjoying their game. Our team's vision is to be the leading brand on and off the ice, by delivering innovative products and outstanding experience to our athletes and partners everywhere, all while putting our employees and communities at the forefront. We aim to unlock the full potential of every CCM athlete from pond to forum by delivering innovation to maximize performance and ignite in them the self-confidence to chase their dream. We’re looking for passionate players who share our core values and will help us become THE industry leader!
Authenticity:
Standing up for who you are, doing what you mean and what you believe in.
Empowerment:
Through their unique contributions, each person is different, each person is important, and each person has the opportunity to make a difference.
Teamwork:
A team that works together always beats a team of highly skilled individual players.
Respect:
Valuing differences and allowing others to express themselves when working together, to achieve common goals, to grow and succeed as a company.
This position is based in Maple Grove, Minnesota.
PURPOSE Reporting to the Marketing Manager, the Brand Activator will implement and execute CCM consumer and customer events following the Brand Marketing plan for the assigned region in accordance with global guidelines. They will ensure execution and commercial impact of CCM marketing concepts in-store. They will additionally implement in Grow The Game activities, whilst building relationships with key partners and retail staff. This role will ensure to educate staff, organize and coordinate in-store activation, consumer activations and large-scale events, as well as build local brand awareness.
KEY RESPONSIBILITIES
Build and ensure proper customer and partner relationship management.
Initiate and perform sell-through activities in stores.
Carry through Grow The Game activities.
Support local PR initiatives.
Contribute to the briefing process to Trade Marketing for in-store needs (communication, POP, staff tools, etc.)
Educate and inform in-store retail staff on technical product specifics and concepts on key product launches through product knowledge sessions and product demonstrations.
Organize and participate occasionally in team activities and events outside of regular working hours
KNOWLEDGE, SKILLS, AND ABILITIES
Bachelor’s degree in marketing or business
Must have 1-2 years of experience in sport store
Ability to work within an established budget.
Strong customer-focused and problem-solving skills.
Solid communication, interpersonal, and organizational abilities.
Autonomous, adaptable, and team oriented.
Highly proficient in the Microsoft Office suite (Word, Excel, PowerPoint, Outlook).
A deep understanding of the hockey industry and consumer trends, complemented by strong knowledge of the local hockey market, including its teams, key players, leagues, and strategic initiatives (an asset)
Ability to travel (65%)
Must have a valid driver’s licence
WHY JOIN THE CCM TEAM?
Competitive salaries, including a performance-based bonus program.
Full range of group insurance benefits (medical, dental, vision, life, etc.) from Day 1.
Group retirement pension plan with employer matching
3 weeks of vacation per year prorated as of your start date.
Discounted priceson CCM products.
At CCM Hockey, we celebrate the difference for the benefit of our employees, our products and our collaborators. We work to create an inclusive environment where everyone, regardless of gender, ethnicity, religion, age or other motives, can give the best of themselves.
Please note that only retained candidates will be contacted. We respectfully ask agencies to not contact us or send unsolicited applications. We thank all applicants for their interest.
*Please note that the benefits may vary depending on the location and the position. All unionized employees are governed by the collective agreement.
#J-18808-Ljbffr
CCM Hockey is present worldwide, we have offices in Canada, the United States, Sweden, Finland, Germany and Taiwan. Our headquarters are located in Montreal, where we create and develop our equipment. Our mission is to inspire dreams and empower every player to fulfill their passion while enjoying their game. Our team's vision is to be the leading brand on and off the ice, by delivering innovative products and outstanding experience to our athletes and partners everywhere, all while putting our employees and communities at the forefront. We aim to unlock the full potential of every CCM athlete from pond to forum by delivering innovation to maximize performance and ignite in them the self-confidence to chase their dream. We’re looking for passionate players who share our core values and will help us become THE industry leader!
Authenticity:
Standing up for who you are, doing what you mean and what you believe in.
Empowerment:
Through their unique contributions, each person is different, each person is important, and each person has the opportunity to make a difference.
Teamwork:
A team that works together always beats a team of highly skilled individual players.
Respect:
Valuing differences and allowing others to express themselves when working together, to achieve common goals, to grow and succeed as a company.
This position is based in Maple Grove, Minnesota.
PURPOSE Reporting to the Marketing Manager, the Brand Activator will implement and execute CCM consumer and customer events following the Brand Marketing plan for the assigned region in accordance with global guidelines. They will ensure execution and commercial impact of CCM marketing concepts in-store. They will additionally implement in Grow The Game activities, whilst building relationships with key partners and retail staff. This role will ensure to educate staff, organize and coordinate in-store activation, consumer activations and large-scale events, as well as build local brand awareness.
KEY RESPONSIBILITIES
Build and ensure proper customer and partner relationship management.
Initiate and perform sell-through activities in stores.
Carry through Grow The Game activities.
Support local PR initiatives.
Contribute to the briefing process to Trade Marketing for in-store needs (communication, POP, staff tools, etc.)
Educate and inform in-store retail staff on technical product specifics and concepts on key product launches through product knowledge sessions and product demonstrations.
Organize and participate occasionally in team activities and events outside of regular working hours
KNOWLEDGE, SKILLS, AND ABILITIES
Bachelor’s degree in marketing or business
Must have 1-2 years of experience in sport store
Ability to work within an established budget.
Strong customer-focused and problem-solving skills.
Solid communication, interpersonal, and organizational abilities.
Autonomous, adaptable, and team oriented.
Highly proficient in the Microsoft Office suite (Word, Excel, PowerPoint, Outlook).
A deep understanding of the hockey industry and consumer trends, complemented by strong knowledge of the local hockey market, including its teams, key players, leagues, and strategic initiatives (an asset)
Ability to travel (65%)
Must have a valid driver’s licence
WHY JOIN THE CCM TEAM?
Competitive salaries, including a performance-based bonus program.
Full range of group insurance benefits (medical, dental, vision, life, etc.) from Day 1.
Group retirement pension plan with employer matching
3 weeks of vacation per year prorated as of your start date.
Discounted priceson CCM products.
At CCM Hockey, we celebrate the difference for the benefit of our employees, our products and our collaborators. We work to create an inclusive environment where everyone, regardless of gender, ethnicity, religion, age or other motives, can give the best of themselves.
Please note that only retained candidates will be contacted. We respectfully ask agencies to not contact us or send unsolicited applications. We thank all applicants for their interest.
*Please note that the benefits may vary depending on the location and the position. All unionized employees are governed by the collective agreement.
#J-18808-Ljbffr