Principal, Consumer Brand Strategy
PowerToFly, Austin, TX, United States
Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.
Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.
Realtor.com® helps more Americans find their way home. As the #1 real estate open marketplace, we connect buyers, sellers, and owners with the tools, data, and expert guidance they need to navigate one of life's biggest decisions with confidence.
We're building the foundation to differentiate a challenger brand in an increasingly competitive landscape, and creating momentum for future growth. We need someone to keep the thinking fresh and sharp as the world evolves. As
Principal, Consumer Brand Strategy,
you'll have established positioning, segmentation, and messaging frameworks to build from — but your role is to push the thinking further, challenge assumptions, ask hard questions and ensure our strategy stays ahead of the market.
You will operate as a senior individual contributor and enterprise influencer — owning the strategic direction of how Realtor.com® connects with consumer audiences. You'll ensure our brand strategy drives creative excellence, product innovation, and measurable business impact while maintaining consistency across 15+ campaigns. This role requires someone who believes experience is brand — that every interaction at every touchpoint shapes perception. You'll champion strategic rigor in a high-performance organization, using research, data, frameworks, and cultural insights to drive alignment and forward momentum across the business.
Reporting to the VP, Brand & Creative, you'll work closely with your B2B Brand Strategy peer, our Creative Directors, and a 10+ person creative team. You'll lead our external agency relationship with GSD&M on our celebrity campaign featuring Reba McEntire and present regularly to C-Suite including the Chief Consumer & Marketing Officer, CEO, and VP of Corporate Strategy.
What You'll Do: Own and Evolve Consumer Brand Strategy
Steward and advance brand positioning, messaging frameworks, and audience segmentation that serve as decision-making criteria across marketing, product, and creative teams
Translate business objectives into brand strategy that
grows share, preference, and trust —with measurable impact on audience engagement, brand health, and commercial goals.
Relentlessly hunt for competitive whitespace and challenger angles
Lead Strategic Integration Across Functions
Partner with research teams to translate audience insights into actionable brand strategy and managing a testing strategy that keeps a finger on the pulse of sentiment in an actively changing category
Develop clear, focused creative briefs with the Consumer Brand Director that leverage relevant insights and messaging to drive impactful campaigns.
Collaborate with Creative Directors to ensure brand strategy inspires breakthrough work that drives business results
Work with product marketing and design teams to create unified ecosystems across brand and product experiences
Champion Strategy Through Complex Organization
Build coalitions across marketing, product, sales, and executive stakeholders to create alignment around strategic direction
Navigate enterprise complexity with diplomatic skill, knowing when to build consensus and when to drive decisions
Use research, data, and strategic frameworks to drive consistency in a dynamic environment
Drive Campaign Excellence and Agency Leadership
Lead relationship with GSD&M on primary celebrity campaign—briefing, concepting, and launching integrated campaigns
Own strategic development for 15+ campaigns annually, ensuring they ladder to overarching brand strategy
Balance creative consistency with business flexibility, finding harmony across competing objectives
Measure Impact and Drive Optimization
Own brand health metrics with focus on consumer trust and expertise perception
Define success frameworks across campaign performance, audience engagement, and brand equity
Connect brand strategy directly to business outcomes including audience quality, engagement, and conversion
How We Work: We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.
What You'll Bring: Strategic Foundation
Bachelor's Degree or equivalent experience with 15+ years of brand strategy expertise, with a mix of agency and in-house experience across consumer-facing businesses
Proven track record developing brand positioning, messaging architecture, and audience segmentation frameworks that drive measurable business outcomes
Experience leading brand through growth, transformation, or repositioning in competitive, fast-moving categories
Cross-Functional Leadership
Demonstrated ability to influence without authority and drive alignment across complex organizations, including C-level stakeholders
Experience managing strategic agency relationships and overseeing campaign development from brief through launch
Track record of building collaborative, cross-functional teams that solve complex challenges
Campaign and Creative Excellence
Portfolio demonstrating strategy that inspired award-winning creative work and drove business results
Experience developing integrated campaigns across multiple channels and touchpoints
Understanding of how to balance long-term brand building with near-term performance marketing needs
The Right Mindset
Champion for strategy who uses research and frameworks as tools for alignment
Fighter who picks battles wisely—knows when to hold the line and when to find compromise
Comfortable finding a path through ambiguity, external factors, and organizational change
Gravitas to hold strategic ground with executives while maintaining diplomatic relationships
What Success Looks Like: Strategic Impact
Brand strategy frameworks actively guide decision-making across teams and campaigns
Consumer segmentation and insights inform campaign development, creative work, and product innovation
C-level and cross-functional stakeholders are aligned on brand direction and strategic priorities
Measurable improvement in brand health metrics, particularly consumer trust and expertise perception
Execution and Momentum
Creative teams are inspired and empowered by strategic frameworks that drive breakthrough work
15+ campaigns launch annually with strategic consistency and creative excellence
GSD&M partnership produces high-impact work that advances brand and business objectives
Strategy serves as clear criteria for decision-making across marketing, product, and creative
Research and data effectively support strategic recommendations and drive stakeholder alignment
Why This Role Matters: You'll shape how millions of Americans experience one of life's most important decisions. You'll work with a team that's built a strong strategic foundation and is ready to scale its impact. You'll champion brand strategy in a high-performance organization that's making real investment in brand building for the first time. You'll see your work come to life across major campaigns, product experiences, and consumer touchpoints—with the data and resources to prove its impact.
How We Reward You: Realtor.com®is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:
Inclusive and Competitive medical, Rx, dental, and vision coverage
Family forming benefits
13 Paid Holidays
Flexible Time Off
8 hours of paid Volunteer Time off
Immediate eligibility into Company 401(k) plan with 3.5% company match
Tuition Reimbursement program for degreed and non-degreed programs
1:1 personalized Financial Planning Sessions
Student Debt Retirement Savings Match program
Free snacks and refreshments in each office location
Do the best work of your life at Realtor.com®
Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.
#J-18808-Ljbffr
Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.
Realtor.com® helps more Americans find their way home. As the #1 real estate open marketplace, we connect buyers, sellers, and owners with the tools, data, and expert guidance they need to navigate one of life's biggest decisions with confidence.
We're building the foundation to differentiate a challenger brand in an increasingly competitive landscape, and creating momentum for future growth. We need someone to keep the thinking fresh and sharp as the world evolves. As
Principal, Consumer Brand Strategy,
you'll have established positioning, segmentation, and messaging frameworks to build from — but your role is to push the thinking further, challenge assumptions, ask hard questions and ensure our strategy stays ahead of the market.
You will operate as a senior individual contributor and enterprise influencer — owning the strategic direction of how Realtor.com® connects with consumer audiences. You'll ensure our brand strategy drives creative excellence, product innovation, and measurable business impact while maintaining consistency across 15+ campaigns. This role requires someone who believes experience is brand — that every interaction at every touchpoint shapes perception. You'll champion strategic rigor in a high-performance organization, using research, data, frameworks, and cultural insights to drive alignment and forward momentum across the business.
Reporting to the VP, Brand & Creative, you'll work closely with your B2B Brand Strategy peer, our Creative Directors, and a 10+ person creative team. You'll lead our external agency relationship with GSD&M on our celebrity campaign featuring Reba McEntire and present regularly to C-Suite including the Chief Consumer & Marketing Officer, CEO, and VP of Corporate Strategy.
What You'll Do: Own and Evolve Consumer Brand Strategy
Steward and advance brand positioning, messaging frameworks, and audience segmentation that serve as decision-making criteria across marketing, product, and creative teams
Translate business objectives into brand strategy that
grows share, preference, and trust —with measurable impact on audience engagement, brand health, and commercial goals.
Relentlessly hunt for competitive whitespace and challenger angles
Lead Strategic Integration Across Functions
Partner with research teams to translate audience insights into actionable brand strategy and managing a testing strategy that keeps a finger on the pulse of sentiment in an actively changing category
Develop clear, focused creative briefs with the Consumer Brand Director that leverage relevant insights and messaging to drive impactful campaigns.
Collaborate with Creative Directors to ensure brand strategy inspires breakthrough work that drives business results
Work with product marketing and design teams to create unified ecosystems across brand and product experiences
Champion Strategy Through Complex Organization
Build coalitions across marketing, product, sales, and executive stakeholders to create alignment around strategic direction
Navigate enterprise complexity with diplomatic skill, knowing when to build consensus and when to drive decisions
Use research, data, and strategic frameworks to drive consistency in a dynamic environment
Drive Campaign Excellence and Agency Leadership
Lead relationship with GSD&M on primary celebrity campaign—briefing, concepting, and launching integrated campaigns
Own strategic development for 15+ campaigns annually, ensuring they ladder to overarching brand strategy
Balance creative consistency with business flexibility, finding harmony across competing objectives
Measure Impact and Drive Optimization
Own brand health metrics with focus on consumer trust and expertise perception
Define success frameworks across campaign performance, audience engagement, and brand equity
Connect brand strategy directly to business outcomes including audience quality, engagement, and conversion
How We Work: We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.
What You'll Bring: Strategic Foundation
Bachelor's Degree or equivalent experience with 15+ years of brand strategy expertise, with a mix of agency and in-house experience across consumer-facing businesses
Proven track record developing brand positioning, messaging architecture, and audience segmentation frameworks that drive measurable business outcomes
Experience leading brand through growth, transformation, or repositioning in competitive, fast-moving categories
Cross-Functional Leadership
Demonstrated ability to influence without authority and drive alignment across complex organizations, including C-level stakeholders
Experience managing strategic agency relationships and overseeing campaign development from brief through launch
Track record of building collaborative, cross-functional teams that solve complex challenges
Campaign and Creative Excellence
Portfolio demonstrating strategy that inspired award-winning creative work and drove business results
Experience developing integrated campaigns across multiple channels and touchpoints
Understanding of how to balance long-term brand building with near-term performance marketing needs
The Right Mindset
Champion for strategy who uses research and frameworks as tools for alignment
Fighter who picks battles wisely—knows when to hold the line and when to find compromise
Comfortable finding a path through ambiguity, external factors, and organizational change
Gravitas to hold strategic ground with executives while maintaining diplomatic relationships
What Success Looks Like: Strategic Impact
Brand strategy frameworks actively guide decision-making across teams and campaigns
Consumer segmentation and insights inform campaign development, creative work, and product innovation
C-level and cross-functional stakeholders are aligned on brand direction and strategic priorities
Measurable improvement in brand health metrics, particularly consumer trust and expertise perception
Execution and Momentum
Creative teams are inspired and empowered by strategic frameworks that drive breakthrough work
15+ campaigns launch annually with strategic consistency and creative excellence
GSD&M partnership produces high-impact work that advances brand and business objectives
Strategy serves as clear criteria for decision-making across marketing, product, and creative
Research and data effectively support strategic recommendations and drive stakeholder alignment
Why This Role Matters: You'll shape how millions of Americans experience one of life's most important decisions. You'll work with a team that's built a strong strategic foundation and is ready to scale its impact. You'll champion brand strategy in a high-performance organization that's making real investment in brand building for the first time. You'll see your work come to life across major campaigns, product experiences, and consumer touchpoints—with the data and resources to prove its impact.
How We Reward You: Realtor.com®is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:
Inclusive and Competitive medical, Rx, dental, and vision coverage
Family forming benefits
13 Paid Holidays
Flexible Time Off
8 hours of paid Volunteer Time off
Immediate eligibility into Company 401(k) plan with 3.5% company match
Tuition Reimbursement program for degreed and non-degreed programs
1:1 personalized Financial Planning Sessions
Student Debt Retirement Savings Match program
Free snacks and refreshments in each office location
Do the best work of your life at Realtor.com®
Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.
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