Business Development Representative
MCIM, Glen Allen, VA, United States
MCIM is how critical facility operators make every data center stronger. With a purpose-built platform and real-time analytics, MCIM eliminates silos, removes blind spots, and ensures operators never go it alone in managing mission-critical infrastructure.
For too long, data centers have operated with fragmented tools, inconsistent workflows, and unreliable data — capping their potential. MCIM unites operations, maintenance, capital planning, and reliability intelligence into one comprehensive platform built specifically for mission-critical environments.
No silos
— one platform that unites workflows across sites and teams No blind spots
— clean, first-party data and benchmarking that drive better decisions No going it alone
— a consultative partner dedicated solely to data center operations Trusted by leading colocation providers, hyperscalers, and global financial institutions, MCIM is purpose-built to support the complexity, density, and uptime demands of modern digital infrastructure. About the Role
We’re looking for a driven, disciplined Business Development Representative (BDR) to fuel pipeline growth across colocation, AI/HPC, and enterprise data center operators. This is a junior-to-mid level role (3–5 years of experience) focused primarily on outbound prospecting, cold calling, account research, and lead qualification in support of our Account Executive team. You will play a critical role in identifying and engaging decision-makers across operations, engineering, reliability, and executive leadership within mission-critical environments. You will sit within the
Marketing team
, partnering closely with Sales to execute outbound strategy and generate qualified pipeline in high-value accounts. What You’ll Do
Execute high-volume, high-quality outbound calling and email campaigns into colocation, hyperscale, AI/HPC, and enterprise data center accounts Identify and engage target personas including Site Chiefs, Directors of Operations, VPs of Infrastructure, and C-suite leaders Research accounts to understand operational maturity, portfolio size, and potential fit Personalize outreach based on industry trends (AI density, uptime risk, SLA pressure, sustainability mandates, etc.) Consistently meet or exceed daily and weekly call and activity targets Qualify inbound and outbound leads using defined criteria (firmographic, technical, and buying signals) Schedule and confirm high-quality discovery meetings for Account Executives Maintain clean, accurate CRM data and track engagement across all touchpoints Partner closely with AEs to align on account strategy and multi-threaded outreach Monitor target accounts for trigger events (new builds, expansion announcements, leadership changes, M&A activity) Identify whitespace opportunities within prospect portfolios Provide feedback to Marketing and Sales leadership on messaging effectiveness and market response Contribute to account-based strategies in priority verticals Cross-Functional Collaboration
Align with Marketing on campaign follow-up and event-based outreach Support trade show and industry event prospecting efforts Participate in weekly pipeline and strategy meetings with Sales leadership Requirements
2-4 years of experience in BDR, SDR, inside sales, or cold calling and research Experience selling into enterprise B2B accounts required Experience in data centers, infrastructure software, industrial SaaS, or adjacent verticals strongly preferred Proven ability to generate qualified meetings through outbound calling Strong verbal communication skills and confidence engaging senior stakeholders Highly organized, disciplined, and metrics-driven Experience using CRM platforms (e.g., Salesforce) and sales engagement tools Self-starter mindset with the ability to manage daily activity goals independently What Success Looks Like
Consistent attainment of monthly qualified meeting targets High conversion rate from meeting to pipeline opportunity Strong collaboration and feedback loop with Account Executives Clean CRM hygiene and accurate reporting Contribution to sustained pipeline growth in colocation, AI/HPC, and enterprise segments Why Join MCIM
Sell into a fast-growing, high-stakes market driven by AI, hyperscale expansion, and mission-critical infrastructure Clear path to Account Executive or strategic sales roles Be part of a company eliminating silos, blind spots, and operational risk across global data center portfolios Contribute directly to the mission of making every center stronger
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— one platform that unites workflows across sites and teams No blind spots
— clean, first-party data and benchmarking that drive better decisions No going it alone
— a consultative partner dedicated solely to data center operations Trusted by leading colocation providers, hyperscalers, and global financial institutions, MCIM is purpose-built to support the complexity, density, and uptime demands of modern digital infrastructure. About the Role
We’re looking for a driven, disciplined Business Development Representative (BDR) to fuel pipeline growth across colocation, AI/HPC, and enterprise data center operators. This is a junior-to-mid level role (3–5 years of experience) focused primarily on outbound prospecting, cold calling, account research, and lead qualification in support of our Account Executive team. You will play a critical role in identifying and engaging decision-makers across operations, engineering, reliability, and executive leadership within mission-critical environments. You will sit within the
Marketing team
, partnering closely with Sales to execute outbound strategy and generate qualified pipeline in high-value accounts. What You’ll Do
Execute high-volume, high-quality outbound calling and email campaigns into colocation, hyperscale, AI/HPC, and enterprise data center accounts Identify and engage target personas including Site Chiefs, Directors of Operations, VPs of Infrastructure, and C-suite leaders Research accounts to understand operational maturity, portfolio size, and potential fit Personalize outreach based on industry trends (AI density, uptime risk, SLA pressure, sustainability mandates, etc.) Consistently meet or exceed daily and weekly call and activity targets Qualify inbound and outbound leads using defined criteria (firmographic, technical, and buying signals) Schedule and confirm high-quality discovery meetings for Account Executives Maintain clean, accurate CRM data and track engagement across all touchpoints Partner closely with AEs to align on account strategy and multi-threaded outreach Monitor target accounts for trigger events (new builds, expansion announcements, leadership changes, M&A activity) Identify whitespace opportunities within prospect portfolios Provide feedback to Marketing and Sales leadership on messaging effectiveness and market response Contribute to account-based strategies in priority verticals Cross-Functional Collaboration
Align with Marketing on campaign follow-up and event-based outreach Support trade show and industry event prospecting efforts Participate in weekly pipeline and strategy meetings with Sales leadership Requirements
2-4 years of experience in BDR, SDR, inside sales, or cold calling and research Experience selling into enterprise B2B accounts required Experience in data centers, infrastructure software, industrial SaaS, or adjacent verticals strongly preferred Proven ability to generate qualified meetings through outbound calling Strong verbal communication skills and confidence engaging senior stakeholders Highly organized, disciplined, and metrics-driven Experience using CRM platforms (e.g., Salesforce) and sales engagement tools Self-starter mindset with the ability to manage daily activity goals independently What Success Looks Like
Consistent attainment of monthly qualified meeting targets High conversion rate from meeting to pipeline opportunity Strong collaboration and feedback loop with Account Executives Clean CRM hygiene and accurate reporting Contribution to sustained pipeline growth in colocation, AI/HPC, and enterprise segments Why Join MCIM
Sell into a fast-growing, high-stakes market driven by AI, hyperscale expansion, and mission-critical infrastructure Clear path to Account Executive or strategic sales roles Be part of a company eliminating silos, blind spots, and operational risk across global data center portfolios Contribute directly to the mission of making every center stronger
#J-18808-Ljbffr