Email Marketing Specialist (Contract)
Trualta, Kansas City, MO, United States
Location: Remote
Duration: May 4, 2026 - Oct 16, 2026
Hours: 20–30 hours per week
We are seeking a results-driven Email Marketing Specialist (Contract) to own and execute our B2B email marketing initiatives for our caregiving community. This individual will be responsible for strategy execution, performance optimization, automation development, and cross-functional calendar ownership.
This role requires deep hands‑on experience with Salesforce Marketing Cloud (SFMC) and a strong understanding of email performance analytics, deliverability best practices, and marketing automation strategy. The ideal candidate is analytical, systems‑oriented, and comfortable operating independently in a fast‑paced startup environment.
Key Responsibilities
Own and execute all B2B email campaigns within Salesforce Marketing Cloud
Build, QA, schedule, and deploy email campaigns and automated journeys
Develop and manage email automation workflows and nurture sequences
Report on campaign performance (open rates, CTR, conversions, deliverability, engagement trends)
Use data to drive strategic A/B testing and performance optimization
Mine audience and behavioral data for actionable insights and test hypotheses
Improve deliverability, segmentation strategy, and engagement rates
Identify and implement automation efficiencies to streamline workflow
Own and manage cross‑functional email calendar across marketing, partnerships, and sales
Support light copywriting and content refinement to align with brand voice
Collaborate with cross‑channel stakeholders to ensure alignment with broader marketing objectives
Required Qualifications
3–5 years of hands‑on email marketing experience (B2B2C preferred)
Demonstrated proficiency in Salesforce Marketing Cloud (required)
Experience building and optimizing automated email journeys
Strong understanding of segmentation, personalization, and lifecycle marketing
Experience with A/B testing and data‑driven optimization
Knowledge of email deliverability best practices
Ability to analyze campaign data and translate insights into action
Strong organizational and project management skills
Light copywriting/editing experience
Preferred Qualifications
Experience integrating email with CRM and sales workflows
B2B2C Communications strategy
Startup or SaaS/tech marketing experience
Experience improving marketing automation efficiency
SMS marketing experience
Estimated Hourly Pay (Kansas City Market): $40 – $60 per hour
This range reflects fair market value in the Kansas City area for a contract, non‑exempt Email Marketing Specialist with Salesforce Marketing Cloud expertise and automation experience. The premium reflects required platform specialization and independent ownership expectations.
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Duration: May 4, 2026 - Oct 16, 2026
Hours: 20–30 hours per week
We are seeking a results-driven Email Marketing Specialist (Contract) to own and execute our B2B email marketing initiatives for our caregiving community. This individual will be responsible for strategy execution, performance optimization, automation development, and cross-functional calendar ownership.
This role requires deep hands‑on experience with Salesforce Marketing Cloud (SFMC) and a strong understanding of email performance analytics, deliverability best practices, and marketing automation strategy. The ideal candidate is analytical, systems‑oriented, and comfortable operating independently in a fast‑paced startup environment.
Key Responsibilities
Own and execute all B2B email campaigns within Salesforce Marketing Cloud
Build, QA, schedule, and deploy email campaigns and automated journeys
Develop and manage email automation workflows and nurture sequences
Report on campaign performance (open rates, CTR, conversions, deliverability, engagement trends)
Use data to drive strategic A/B testing and performance optimization
Mine audience and behavioral data for actionable insights and test hypotheses
Improve deliverability, segmentation strategy, and engagement rates
Identify and implement automation efficiencies to streamline workflow
Own and manage cross‑functional email calendar across marketing, partnerships, and sales
Support light copywriting and content refinement to align with brand voice
Collaborate with cross‑channel stakeholders to ensure alignment with broader marketing objectives
Required Qualifications
3–5 years of hands‑on email marketing experience (B2B2C preferred)
Demonstrated proficiency in Salesforce Marketing Cloud (required)
Experience building and optimizing automated email journeys
Strong understanding of segmentation, personalization, and lifecycle marketing
Experience with A/B testing and data‑driven optimization
Knowledge of email deliverability best practices
Ability to analyze campaign data and translate insights into action
Strong organizational and project management skills
Light copywriting/editing experience
Preferred Qualifications
Experience integrating email with CRM and sales workflows
B2B2C Communications strategy
Startup or SaaS/tech marketing experience
Experience improving marketing automation efficiency
SMS marketing experience
Estimated Hourly Pay (Kansas City Market): $40 – $60 per hour
This range reflects fair market value in the Kansas City area for a contract, non‑exempt Email Marketing Specialist with Salesforce Marketing Cloud expertise and automation experience. The premium reflects required platform specialization and independent ownership expectations.
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