Product Marketing Manager
Outlier, New Orleans, LA, United States
Outlier is a consumer-first sports data and betting insights platform. We combine powerful analytics, engaging content, and intuitive design to empower bettors to make smarter decisions. As we scale, we are building a high-performance marketing team that blends strategic thinking with hands‑on execution.
Role Overview We're looking for a sharp, strategic Product Marketing Manager to serve as the connective tissue between our product and go-to-market teams. You will own product positioning, messaging, and launch execution ensuring that every new feature, data vertical, and market expansion lands with clarity and impact. This role is for someone equally comfortable in a market research doc as they are briefing a creative team or presenting a GTM plan to leadership.
Key Responsibilities
Positioning and Messaging
Develop and maintain differentiated product positioning and messaging frameworks for Outlier's core offerings and each major feature or content vertical. Ensure messaging is sharp, audience-specific, and consistent across all channels.
Go-to-Market Planning and Execution
Lead GTM planning for new feature launches, product updates, and market expansions. Define launch strategy, coordinate cross-functional timelines, and drive execution from concept through post-launch measurement.
Competitive and Market Intelligence
Own ongoing competitive analysis and market research. Track competitor positioning, pricing, features, and marketing strategies. Synthesize insights into actionable recommendations for product and leadership teams.
User and Audience Research
Conduct qualitative and quantitative research to deeply understand Outlier users—their motivations, pain points, behaviors, and decision criteria. Develop and maintain ideal customer profiles (ICPs) and buyer personas.
Content and Collateral Development
Create and oversee the production of high-quality product marketing content: feature explainers, landing pages, app store copy, onboarding materials, promotional emails, and sales or partnership enablement assets.
Feature Adoption and Engagement
Develop campaigns and in-product messaging strategies that drive awareness and adoption of new and existing features. Partner with lifecycle and growth teams to embed product storytelling into user journeys.
Cross-Functional Partnership
Act as the marketing lead in product planning processes. Represent the user's voice in product decisions and ensure marketing readiness is embedded into every product development cycle.
Desired Experience and Attributes
Proven track record:
3–5+ years of product marketing experience, ideally within a consumer app, sports, media, or fintech platform.
Positioning and messaging expertise:
Demonstrated ability to translate complex product capabilities into clear, compelling, and differentiated value propositions for consumer audiences.
Launch experience:
Experience owning or co‑leading multi‑channel product launches, from strategy through post-launch analysis.
Research fluency:
Comfortable designing and executing user research, competitive analysis, and market sizing exercises to inform strategy.
Content capability:
Strong writer who can produce polished marketing copy, briefs, and enablement assets across a range of formats.
Data-informed:
Familiar with product analytics tools (Amplitude, Mixpanel, or similar) and comfortable using data to measure feature adoption and inform messaging adjustments.
Cross-functional influence:
Track record of working effectively with product managers, designers, engineers, and marketing peers to drive coordinated outcomes.
Startup comfort:
Adaptable and self‑directed in ambiguous environments, able to manage multiple launches simultaneously without heavy process support.
What You’ll Get
A highly visible, strategic role with direct influence over how Outlier's product is perceived and adopted.
Close partnership with the product and executive team, with significant scope to shape GTM strategy.
Competitive compensation, equity, and performance-based incentives.
Flexibility to work remotely or hybrid from New Orleans.
A creative, fast-paced environment where experimentation is encouraged and great ideas are acted on quickly.
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Role Overview We're looking for a sharp, strategic Product Marketing Manager to serve as the connective tissue between our product and go-to-market teams. You will own product positioning, messaging, and launch execution ensuring that every new feature, data vertical, and market expansion lands with clarity and impact. This role is for someone equally comfortable in a market research doc as they are briefing a creative team or presenting a GTM plan to leadership.
Key Responsibilities
Positioning and Messaging
Develop and maintain differentiated product positioning and messaging frameworks for Outlier's core offerings and each major feature or content vertical. Ensure messaging is sharp, audience-specific, and consistent across all channels.
Go-to-Market Planning and Execution
Lead GTM planning for new feature launches, product updates, and market expansions. Define launch strategy, coordinate cross-functional timelines, and drive execution from concept through post-launch measurement.
Competitive and Market Intelligence
Own ongoing competitive analysis and market research. Track competitor positioning, pricing, features, and marketing strategies. Synthesize insights into actionable recommendations for product and leadership teams.
User and Audience Research
Conduct qualitative and quantitative research to deeply understand Outlier users—their motivations, pain points, behaviors, and decision criteria. Develop and maintain ideal customer profiles (ICPs) and buyer personas.
Content and Collateral Development
Create and oversee the production of high-quality product marketing content: feature explainers, landing pages, app store copy, onboarding materials, promotional emails, and sales or partnership enablement assets.
Feature Adoption and Engagement
Develop campaigns and in-product messaging strategies that drive awareness and adoption of new and existing features. Partner with lifecycle and growth teams to embed product storytelling into user journeys.
Cross-Functional Partnership
Act as the marketing lead in product planning processes. Represent the user's voice in product decisions and ensure marketing readiness is embedded into every product development cycle.
Desired Experience and Attributes
Proven track record:
3–5+ years of product marketing experience, ideally within a consumer app, sports, media, or fintech platform.
Positioning and messaging expertise:
Demonstrated ability to translate complex product capabilities into clear, compelling, and differentiated value propositions for consumer audiences.
Launch experience:
Experience owning or co‑leading multi‑channel product launches, from strategy through post-launch analysis.
Research fluency:
Comfortable designing and executing user research, competitive analysis, and market sizing exercises to inform strategy.
Content capability:
Strong writer who can produce polished marketing copy, briefs, and enablement assets across a range of formats.
Data-informed:
Familiar with product analytics tools (Amplitude, Mixpanel, or similar) and comfortable using data to measure feature adoption and inform messaging adjustments.
Cross-functional influence:
Track record of working effectively with product managers, designers, engineers, and marketing peers to drive coordinated outcomes.
Startup comfort:
Adaptable and self‑directed in ambiguous environments, able to manage multiple launches simultaneously without heavy process support.
What You’ll Get
A highly visible, strategic role with direct influence over how Outlier's product is perceived and adopted.
Close partnership with the product and executive team, with significant scope to shape GTM strategy.
Competitive compensation, equity, and performance-based incentives.
Flexibility to work remotely or hybrid from New Orleans.
A creative, fast-paced environment where experimentation is encouraged and great ideas are acted on quickly.
#J-18808-Ljbffr