Media Relations Coordinator
Collin College, Mckinney, TX, United States
We are searching for candidates that meet the required qualifications and experience and are able to perform the essential duties and responsibilities.
Job Summary We are seeking a dynamic and skilled media relations coordinator to join our Communications team at Collin College. This position plays a crucial role in enhancing the college's reputation and visibility through strategic media engagement and communication. The ideal candidate will possess excellent communication skills, a keen understanding of media landscape trends, and a passion for higher education.
Position will require frequent travel within the DFW area.
Required Qualifications
Develop and implement comprehensive media relations strategies and plans to promote Collin College's initiatives, events, and achievements. Coordinate and plan pitch concepts and materials. Determine objectives and metrics.
Collaborate with the Marketing and Communications team to develop engaging content for press releases, social media, and other communication channels.
Write articles promoting the college district.
Write and send compelling press releases, media advisories, and other materials to effectively communicate key messages to the media.
Cultivate and maintain relationships with local media outlets, journalists, and influencers. Coordinate interviews with local media.
Monitor media coverage and provide regular reports and analysis to stakeholders. Proactively identify opportunities to capitalize on positive coverage and address any negative publicity.
Assist in developing and implementing crisis communication plans and serve as a spokesperson for the college when necessary.
Provide media relations support for college events, including groundbreakings, press conferences, and academic ceremonies.
Coordinate media training and support for Communications team members, leadership, faculty and staff spokespeople, as needed, to effectively communicate with the media.
Supplemental Functions
Perform other duties as assigned.
Perform all duties and maintain all standards in accordance with college policies, procedures and Core Values.
Knowledge, Skills & Abilities
Knowledge of AP style
Knowledge of digital platforms
Knowledge of social media
Knowledge of online marketing
Knowledge of marketing principles
Familiarity with media monitoring tools and software is preferred
Experience with crisis communication and media training is a plus
Possess an understanding of the complex, fragmented media landscape and how to bring together cohesive programs and drive results for clients
Superior organization skills and exceptional attention to detail. Self-starter, proactive, able to work independently and in team settings
Excellent written and verbal communication skills, with a keen eye for detail and accuracy
Strong interpersonal skills and the ability to cultivate and maintain relationships with media contacts and stakeholders
Creative thinking and problem-solving skills
Creative news and feature writing skills
Proofing and editing skills
Organization and time management skills
Interpersonal skills
Interviewing skills
Ability to work effectively in a fast-paced environment, prioritize tasks, and meet deadlines
Ability to work independently as well as part of a collaborative team
Ability to guide, direct and motivate direct reports, including setting performance standards and monitoring performance
Ability to establish and maintain effective working relationships
Ability to communicate effectively, both orally and in writing
Ability to research and write press releases, news and feature stories and marketing materials
Ability to serve as project manager
Ability to serve as editor
Physical Demands & Working Conditions Light Work - Exerting up to 20 pounds of force occasionally, up to 10 pounds of force frequently, and/or a negligible amount of force constantly having to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for the Sedentary Work category and the worker sits most of the time, the job is rated Light Work. Positions in this class typically require talking, hearing, seeing, grasping, standing, walking and repetitive motions. Relatively free from unpleasant environmental conditions or hazards. Office environment. Little physical effort required.
Requirements Bachelor's degree in communications, public relations, journalism, or a related field from an accredited institution and five (5) years of related experience required.
Preferred Agency, TV/radio or news organization experience preferred.
Security Sensitive This position is Security Sensitive, therefore, candidates will be subject to a criminal background check.
Compensation Type Employment Type Full time
Hiring Minimum $59,472.00
Hiring Maximum $72,527.00
Compensation is determined based on experience.
Application Submission Deadline 04/02/2026
Collin College is an Equal Opportunity Employer and does not discriminate on the basis of any characteristic protected by applicable law.
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Job Summary We are seeking a dynamic and skilled media relations coordinator to join our Communications team at Collin College. This position plays a crucial role in enhancing the college's reputation and visibility through strategic media engagement and communication. The ideal candidate will possess excellent communication skills, a keen understanding of media landscape trends, and a passion for higher education.
Position will require frequent travel within the DFW area.
Required Qualifications
Develop and implement comprehensive media relations strategies and plans to promote Collin College's initiatives, events, and achievements. Coordinate and plan pitch concepts and materials. Determine objectives and metrics.
Collaborate with the Marketing and Communications team to develop engaging content for press releases, social media, and other communication channels.
Write articles promoting the college district.
Write and send compelling press releases, media advisories, and other materials to effectively communicate key messages to the media.
Cultivate and maintain relationships with local media outlets, journalists, and influencers. Coordinate interviews with local media.
Monitor media coverage and provide regular reports and analysis to stakeholders. Proactively identify opportunities to capitalize on positive coverage and address any negative publicity.
Assist in developing and implementing crisis communication plans and serve as a spokesperson for the college when necessary.
Provide media relations support for college events, including groundbreakings, press conferences, and academic ceremonies.
Coordinate media training and support for Communications team members, leadership, faculty and staff spokespeople, as needed, to effectively communicate with the media.
Supplemental Functions
Perform other duties as assigned.
Perform all duties and maintain all standards in accordance with college policies, procedures and Core Values.
Knowledge, Skills & Abilities
Knowledge of AP style
Knowledge of digital platforms
Knowledge of social media
Knowledge of online marketing
Knowledge of marketing principles
Familiarity with media monitoring tools and software is preferred
Experience with crisis communication and media training is a plus
Possess an understanding of the complex, fragmented media landscape and how to bring together cohesive programs and drive results for clients
Superior organization skills and exceptional attention to detail. Self-starter, proactive, able to work independently and in team settings
Excellent written and verbal communication skills, with a keen eye for detail and accuracy
Strong interpersonal skills and the ability to cultivate and maintain relationships with media contacts and stakeholders
Creative thinking and problem-solving skills
Creative news and feature writing skills
Proofing and editing skills
Organization and time management skills
Interpersonal skills
Interviewing skills
Ability to work effectively in a fast-paced environment, prioritize tasks, and meet deadlines
Ability to work independently as well as part of a collaborative team
Ability to guide, direct and motivate direct reports, including setting performance standards and monitoring performance
Ability to establish and maintain effective working relationships
Ability to communicate effectively, both orally and in writing
Ability to research and write press releases, news and feature stories and marketing materials
Ability to serve as project manager
Ability to serve as editor
Physical Demands & Working Conditions Light Work - Exerting up to 20 pounds of force occasionally, up to 10 pounds of force frequently, and/or a negligible amount of force constantly having to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for the Sedentary Work category and the worker sits most of the time, the job is rated Light Work. Positions in this class typically require talking, hearing, seeing, grasping, standing, walking and repetitive motions. Relatively free from unpleasant environmental conditions or hazards. Office environment. Little physical effort required.
Requirements Bachelor's degree in communications, public relations, journalism, or a related field from an accredited institution and five (5) years of related experience required.
Preferred Agency, TV/radio or news organization experience preferred.
Security Sensitive This position is Security Sensitive, therefore, candidates will be subject to a criminal background check.
Compensation Type Employment Type Full time
Hiring Minimum $59,472.00
Hiring Maximum $72,527.00
Compensation is determined based on experience.
Application Submission Deadline 04/02/2026
Collin College is an Equal Opportunity Employer and does not discriminate on the basis of any characteristic protected by applicable law.
#J-18808-Ljbffr