Brand Manager
W.C. Bradley Co., Scottsdale, AZ, United States
We are seeking a
Brand Marketing Manager
to lead brand strategy and integrated go‑to‑market execution for
Pit Boss . This role will set the strategic direction, align cross‑functional partners, and bring launches and campaigns to life across
paid, owned, and earned
channels to drive
brand awareness, consideration, conversion, and long‑term loyalty .
Work Location:
Phoenix, Arizona
Duties and Responsibilities Brand Strategy & Integrated Planning
Own and evolve the Pit Boss brand strategy
(positioning, audiences, messaging architecture, brand voice) and ensure consistent application across touchpoints.
Lead annual and seasonal
integrated marketing planning
for Pit Boss, including campaign roadmaps, launch calendars, and channel priorities aligned to business goals.
Translate consumer, shopper, and category insights into clear strategies that differentiate Pit Boss and unlock growth opportunities.
Commercialization & Launch Leadership
Partner with Product/Innovation to build and execute
commercialization plans
for grills, accessories, fuels, and innovations—ensuring clear messaging, claims support, and channel readiness.
Write and own
creative and integrated campaign briefs , aligning stakeholders on objectives, target, key message, and required deliverables.
Serve as the cross‑functional lead to ensure launches are retail‑ready and consumer‑ready (content, assets, messaging, training/support materials as applicable).
Campaign Orchestration Across Specialty Teams
Lead the cross‑functional execution of Pit Boss campaigns across channels—ensuring a cohesive consumer experience from awareness through purchase and advocacy.
Partner with the Social team
(who owns the influencer/ambassador program strategy and management) to align creators, content, and community efforts to campaign priorities, messaging, and launch moments.
Partner with the D2C team
(who owns CRM strategy and execution) to align lifecycle messaging, site merchandising needs, and promotional moments to brand campaigns and product priorities.
Collaborate with Ecommerce to ensure onsite content, landing pages, PDP messaging, SEO content, and campaign storytelling reflect the current Pit Boss strategy.
Content & Creative Leadership
Own the Pit Boss
editorial direction and content priorities , ensuring content supports campaign objectives, seasonal moments, and retail needs.
Build and maintain the Pit Boss editorial calendar in collaboration with ecommerce, social, agencies, internal creative teams, sales, and product.
Lead key content development workstreams (photo/video shoots, how‑to content, recipe/usage content), providing clear feedback and ensuring high‑quality, on‑brand output.
PR, Partnerships & Brand Presence
Partner with PR agency to set priorities and activate compelling Pit Boss storytelling—providing strategy, messaging, and internal coordination to support programs.
Identify and evaluate strategic partnerships that extend reach, strengthen credibility, and reinforce Pit Boss positioning.
Measurement & Optimization
Define success metrics and measurement plans for campaigns and launches in partnership with Analytics/Media/D2C teams.
Review performance results, lead recaps, and turn insights into action—optimizing messaging, creative, and channel plans over time.
Champion a test‑and‑learn mindset (creative iterations, messaging validation, content optimization).
Qualification Requirements Ways of Working:
Lead agency relationships and cross‑functional workflows to deliver on time, on brief, and on brand.
Maintain high standards in a fast‑paced environment; prioritize effectively and drive accountability across stakeholders.
Stay current on trends impacting Pit Boss (grilling culture, food trends, platform shifts, competitor activity) and apply learnings to plans.
Minimum Education:
Bachelor's degree in marketing, Communications, Business, or related field (MBA a plus).
Minimum Work Experience:
5‑8+ years of progressive experience in brand marketing, integrated marketing, or consumer products marketing. Experience with durable goods, outdoor cooking, lifestyle brands, or CPG is a plus.
License(s) / Certification(s):
Google Analytics and/or platform certifications (e.g., Google Ads, Meta) preferred.
Knowledge, Skills and Abilities
Strong brand strategy capability with proven ability to translate strategy into integrated execution.
Demonstrated cross‑functional leadership and ability to influence without direct authority.
Excellent creative judgement; experienced in briefing and guiding agencies/internal teams through concept, design, and copy.
Strong project management skills and operational rigor across complex timelines and stakeholders.
Comfortable with performance reporting and turning data into decisions.
Working knowledge of e‑commerce and D2C ecosystems; experience collaborating with CRM and social specialty teams.
Excellent communication skills (written, verbal, interpersonal); proactive and solutions‑oriented.
Self‑motivated, organized, accountable; able to manage multiple priorities and deadlines.
Physical Requirements Normal Working environment
For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members. To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify.
The W.C. Bradley Co. is an affirmative action / equal employment opportunity employer.
Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.
Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office.
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Brand Marketing Manager
to lead brand strategy and integrated go‑to‑market execution for
Pit Boss . This role will set the strategic direction, align cross‑functional partners, and bring launches and campaigns to life across
paid, owned, and earned
channels to drive
brand awareness, consideration, conversion, and long‑term loyalty .
Work Location:
Phoenix, Arizona
Duties and Responsibilities Brand Strategy & Integrated Planning
Own and evolve the Pit Boss brand strategy
(positioning, audiences, messaging architecture, brand voice) and ensure consistent application across touchpoints.
Lead annual and seasonal
integrated marketing planning
for Pit Boss, including campaign roadmaps, launch calendars, and channel priorities aligned to business goals.
Translate consumer, shopper, and category insights into clear strategies that differentiate Pit Boss and unlock growth opportunities.
Commercialization & Launch Leadership
Partner with Product/Innovation to build and execute
commercialization plans
for grills, accessories, fuels, and innovations—ensuring clear messaging, claims support, and channel readiness.
Write and own
creative and integrated campaign briefs , aligning stakeholders on objectives, target, key message, and required deliverables.
Serve as the cross‑functional lead to ensure launches are retail‑ready and consumer‑ready (content, assets, messaging, training/support materials as applicable).
Campaign Orchestration Across Specialty Teams
Lead the cross‑functional execution of Pit Boss campaigns across channels—ensuring a cohesive consumer experience from awareness through purchase and advocacy.
Partner with the Social team
(who owns the influencer/ambassador program strategy and management) to align creators, content, and community efforts to campaign priorities, messaging, and launch moments.
Partner with the D2C team
(who owns CRM strategy and execution) to align lifecycle messaging, site merchandising needs, and promotional moments to brand campaigns and product priorities.
Collaborate with Ecommerce to ensure onsite content, landing pages, PDP messaging, SEO content, and campaign storytelling reflect the current Pit Boss strategy.
Content & Creative Leadership
Own the Pit Boss
editorial direction and content priorities , ensuring content supports campaign objectives, seasonal moments, and retail needs.
Build and maintain the Pit Boss editorial calendar in collaboration with ecommerce, social, agencies, internal creative teams, sales, and product.
Lead key content development workstreams (photo/video shoots, how‑to content, recipe/usage content), providing clear feedback and ensuring high‑quality, on‑brand output.
PR, Partnerships & Brand Presence
Partner with PR agency to set priorities and activate compelling Pit Boss storytelling—providing strategy, messaging, and internal coordination to support programs.
Identify and evaluate strategic partnerships that extend reach, strengthen credibility, and reinforce Pit Boss positioning.
Measurement & Optimization
Define success metrics and measurement plans for campaigns and launches in partnership with Analytics/Media/D2C teams.
Review performance results, lead recaps, and turn insights into action—optimizing messaging, creative, and channel plans over time.
Champion a test‑and‑learn mindset (creative iterations, messaging validation, content optimization).
Qualification Requirements Ways of Working:
Lead agency relationships and cross‑functional workflows to deliver on time, on brief, and on brand.
Maintain high standards in a fast‑paced environment; prioritize effectively and drive accountability across stakeholders.
Stay current on trends impacting Pit Boss (grilling culture, food trends, platform shifts, competitor activity) and apply learnings to plans.
Minimum Education:
Bachelor's degree in marketing, Communications, Business, or related field (MBA a plus).
Minimum Work Experience:
5‑8+ years of progressive experience in brand marketing, integrated marketing, or consumer products marketing. Experience with durable goods, outdoor cooking, lifestyle brands, or CPG is a plus.
License(s) / Certification(s):
Google Analytics and/or platform certifications (e.g., Google Ads, Meta) preferred.
Knowledge, Skills and Abilities
Strong brand strategy capability with proven ability to translate strategy into integrated execution.
Demonstrated cross‑functional leadership and ability to influence without direct authority.
Excellent creative judgement; experienced in briefing and guiding agencies/internal teams through concept, design, and copy.
Strong project management skills and operational rigor across complex timelines and stakeholders.
Comfortable with performance reporting and turning data into decisions.
Working knowledge of e‑commerce and D2C ecosystems; experience collaborating with CRM and social specialty teams.
Excellent communication skills (written, verbal, interpersonal); proactive and solutions‑oriented.
Self‑motivated, organized, accountable; able to manage multiple priorities and deadlines.
Physical Requirements Normal Working environment
For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members. To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify.
The W.C. Bradley Co. is an affirmative action / equal employment opportunity employer.
Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.
Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office.
#J-18808-Ljbffr