Search Engine Marketing Assistant Manager
James Hardie, Chicago Heights, IL, United States
James Hardie is the industry leader in exterior home and outdoor living solutions, with a portfolio that includes fiber cement, fiber gypsum, composite and PVC decking and railing products. Our family of trusted brands includes Hardie®, TimberTech®, AZEK® Exteriors, Versatex®, fermacell®, and StruXure®.
With over 8,000 employees and our U.S. operating entities headquartered in Chicago, we boast 31 operating sites, 6 recycling facilities, and 6 research and development centers globally. Powered by a dynamic workforce, we’re united by our purpose of Building a Better Future for All™ through sustainable innovation, a Zero Harm culture, and a commitment to empowering our people and communities.
For more information, visit www.jameshardie.com.
Summary We are seeking a dynamic Search Engine Marketing Assistant Manager to join our innovative marketing team. This key role involves directly managing and optimizing paid search media campaigns across Google and Bing channels. The ideal candidate will have a strategic mindset with hands‑on experience in driving performance through data‑driven insights and creative solutions. This role will contribute significantly to executing a cohesive digital strategy that aligns with our growth objectives.
What You’ll Do Key Responsibilities
Develop, implement, and manage paid search campaigns on Google, including YouTube and other Google Ads products, to achieve business goals
Collaborate with cross‑functional teams to align paid search strategies with overall marketing objectives
Continuously optimize campaign performance through rigorous data analysis, A/B testing, and trend monitoring
Manage all paid search copywriting, ad copy testing, and landing page testing
Own paid search reporting and analysis, turning data into insights to drive actions that improve the SEM program
Manage budgets effectively to maximize ROI while adhering to financial plans
Generate insightful reports on campaign performance and provide strategic recommendations
Owns the Google Ads pixel and conversion event library, managing communications with the web team to make sure our ad accounts are aligned to website updates and tracking remains in working order
Stay updated with industry trends/advancements to keep AZEK at the forefront of digital innovation
What You’ll Bring Required Competencies
Extensive experience, at least 3-5 years with hands on keyboards managing paid search media campaigns on Google and Microsoft
Strong understanding of media channels within Google ecosystem (including PMAX, Demand Gen, YouTube)
Proficiency in data analytics tools such as Google Analytics or Adobe Analytics
Proven track record of developing strategies that drive measurable results
Excellent communication and collaboration skills to work effectively within a team
Ability to adapt to a fast‑paced environment and manage multiple projects simultaneously
Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
What You’ll Receive As of the date of this posting, a good faith estimate of the current pay scale for this position is $90,000 to $100,000. Placement in the range depends on several factors such as experience, skills, geography and internal equity and may change over time. This position qualifies for benefits and you will be eligible to participate in a bonus plan.
At James Hardie, we recognize that our success depends on our people. We've worked hard to build a generous and competitive benefits program that demonstrates our commitment to our employees.
Comprehensive low-cost co‑pay Health Insurance; medical, dental, prescription, and vision insurance benefits for every 30+ hour full‑time employee.
Life insurance
Short‑term and long‑term disability insurance
401(k) Retirement plan
11 paid holidays per year
Paid vacation
Paid sick leave
Wellness Program, Employee Assistance Program, Parental Leave
Employee Stock Purchase Plan
Community Involvement & Sustainable Solutions
This role is an opportunity to join the AZEK Group, LLC, a part of the James Hardie Building Products family of companies, where you’ll contribute to a culture driven by growth, collaboration, and meaningful impact.
James Hardie Building Products Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, gender, sex, age, national origin, religion, sexual orientation, gender identity/expression, genetic information, veteran's status, marital status, pregnancy, disability, or any other basis protected by law.
James Hardie will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.
The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
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With over 8,000 employees and our U.S. operating entities headquartered in Chicago, we boast 31 operating sites, 6 recycling facilities, and 6 research and development centers globally. Powered by a dynamic workforce, we’re united by our purpose of Building a Better Future for All™ through sustainable innovation, a Zero Harm culture, and a commitment to empowering our people and communities.
For more information, visit www.jameshardie.com.
Summary We are seeking a dynamic Search Engine Marketing Assistant Manager to join our innovative marketing team. This key role involves directly managing and optimizing paid search media campaigns across Google and Bing channels. The ideal candidate will have a strategic mindset with hands‑on experience in driving performance through data‑driven insights and creative solutions. This role will contribute significantly to executing a cohesive digital strategy that aligns with our growth objectives.
What You’ll Do Key Responsibilities
Develop, implement, and manage paid search campaigns on Google, including YouTube and other Google Ads products, to achieve business goals
Collaborate with cross‑functional teams to align paid search strategies with overall marketing objectives
Continuously optimize campaign performance through rigorous data analysis, A/B testing, and trend monitoring
Manage all paid search copywriting, ad copy testing, and landing page testing
Own paid search reporting and analysis, turning data into insights to drive actions that improve the SEM program
Manage budgets effectively to maximize ROI while adhering to financial plans
Generate insightful reports on campaign performance and provide strategic recommendations
Owns the Google Ads pixel and conversion event library, managing communications with the web team to make sure our ad accounts are aligned to website updates and tracking remains in working order
Stay updated with industry trends/advancements to keep AZEK at the forefront of digital innovation
What You’ll Bring Required Competencies
Extensive experience, at least 3-5 years with hands on keyboards managing paid search media campaigns on Google and Microsoft
Strong understanding of media channels within Google ecosystem (including PMAX, Demand Gen, YouTube)
Proficiency in data analytics tools such as Google Analytics or Adobe Analytics
Proven track record of developing strategies that drive measurable results
Excellent communication and collaboration skills to work effectively within a team
Ability to adapt to a fast‑paced environment and manage multiple projects simultaneously
Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
What You’ll Receive As of the date of this posting, a good faith estimate of the current pay scale for this position is $90,000 to $100,000. Placement in the range depends on several factors such as experience, skills, geography and internal equity and may change over time. This position qualifies for benefits and you will be eligible to participate in a bonus plan.
At James Hardie, we recognize that our success depends on our people. We've worked hard to build a generous and competitive benefits program that demonstrates our commitment to our employees.
Comprehensive low-cost co‑pay Health Insurance; medical, dental, prescription, and vision insurance benefits for every 30+ hour full‑time employee.
Life insurance
Short‑term and long‑term disability insurance
401(k) Retirement plan
11 paid holidays per year
Paid vacation
Paid sick leave
Wellness Program, Employee Assistance Program, Parental Leave
Employee Stock Purchase Plan
Community Involvement & Sustainable Solutions
This role is an opportunity to join the AZEK Group, LLC, a part of the James Hardie Building Products family of companies, where you’ll contribute to a culture driven by growth, collaboration, and meaningful impact.
James Hardie Building Products Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, gender, sex, age, national origin, religion, sexual orientation, gender identity/expression, genetic information, veteran's status, marital status, pregnancy, disability, or any other basis protected by law.
James Hardie will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.
The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
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