Remote Enterprise Opener (Strategic Accounts)
Brafton Inc., Boston, MA, United States
Brafton is a large and established content marketing agency. Our full-scale, in-house teams create exceptional content to execute on custom, data-led strategies, delivering strong measurable results. Since 2008, we've been a leading content marketing provider and a full-service digital marketing partner for brands needing results from content, SEO, and digital campaigns.
Our growth is fueled by our people. We are building an enterprise pipeline engine to match the scale of our delivery.
This role is remote and open to applicants throughout the US.
Position Summary Are you a senior Enterprise level opener, looking for your next challenge, with the opportunity to build a team? The
Enterprise Opener (Strategic Accounts)
is a critical role focused on accelerating Brafton's growth. You will open doors inside large, complex organizations and secure high-quality meetings with senior marketing and business decision-makers.
This is a professional, account-based prospecting role, not high-volume and generic.
It's designed for an outbound expert who:
Thrives in account-based prospecting
Understands enterprise buying cycles
Consistently creates interest with executives through sharp positioning, research-driven outreach, and confident discovery
Previous enterprise experience in a comparative role is essential (5-10 years). Applicants without such experience will not be considered.
Key Responsibilities
Own outbound prospecting into strategic enterprise accounts across defined target segments
Build and execute account-based outbound plans (stakeholder mapping, messaging angles, sequencing, follow-up strategy)
Engage senior stakeholders (Director/VP/Head/CMO) through:
Phone outreach
Email campaigns
LinkedIn engagement and social selling
Targeted multi-touch sequences
Conduct high-quality discovery conversations to uncover business drivers including:
Growth goals and pipeline targets
SEO and organic visibility challenges
Content velocity and scale needs
Internal resourcing constraints
Performance marketing priorities
Brand authority and thought leadership initiatives
Develop messaging aligned to executive priorities (revenue impact, efficiency, speed-to-market, measurable performance)
Partner with enterprise AEs to support pursuits (intelligence gathering, buying committee insights, competitive context, clean handoffs)
Maintain excellent CRM discipline and activity tracking for forecasting and performance analysis
Provide feedback loops to marketing and leadership on what's resonating in the enterprise market
IDEAL CANDIDATE PROFILE
You are a consultative outbound professional who is confident speaking with senior leaders and skilled at breaking into large organizations. You’re strategic, disciplined, and persistent—and you take pride in high-quality outreach that earns responses.
Required Experience & Qualifications
Bachelor’s degree required
5+ years experience in prospecting specifically at the Enterprise level
Demonstrated success booking meetings with enterprise-level decision-makers
Proven ability to open net-new accounts (not just inbound follow-up)
Strong discovery skills and the ability to create urgency without being transactional
Comfortable navigating longer buying cycles and multi-stakeholder environments
Excellent written communication with a professional, executive tone
Confident phone presence and objection-handling skills
Strong working knowledge of digital marketing concepts, including:
Content strategy and production at scale
SEO performance and search visibility
Inbound marketing and lead generation
Paid media and conversion considerations
Analytics and reporting expectations for enterprise teams
High proficiency with prospecting and research tools such as:
LinkedIn Sales Navigator
CRM systems (HubSpot and/or Salesforce)
SEMrush, SimilarWeb, Google Analytics or equivalent
Outreach, Salesloft, or Apollo (nice to have)
What Success Looks Like
Consistently generating qualified meetings with large target accounts
Securing meetings with VP and C-level marketing leaders
Building repeatable outbound plays that generate real enterprise pipeline
Producing high-quality handoffs that lead to progressed opportunities
Becoming a trusted partner to enterprise sales leadership in strategic pursuits
Compensation & Growth
Competitive base salary plus performance-based incentive compensation
Clear growth pathways into enterprise closing roles and sales leadership opportunities
Benefits Include Competitive incentive plan, Health, Dental, Vision, 401k with match, Paid Time Off, remote work perks and more!
EQUAL OPPORTUNITY Brafton is an Equal Opportunity employer. We comply with applicable federal, state, provincial, and local laws governing nondiscrimination. Applicants must have work authorization that does not now or in the future require sponsorship of a visa or employment authorization in the United States or Canada with Brafton.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
On-target earnings.
#J-18808-Ljbffr
Our growth is fueled by our people. We are building an enterprise pipeline engine to match the scale of our delivery.
This role is remote and open to applicants throughout the US.
Position Summary Are you a senior Enterprise level opener, looking for your next challenge, with the opportunity to build a team? The
Enterprise Opener (Strategic Accounts)
is a critical role focused on accelerating Brafton's growth. You will open doors inside large, complex organizations and secure high-quality meetings with senior marketing and business decision-makers.
This is a professional, account-based prospecting role, not high-volume and generic.
It's designed for an outbound expert who:
Thrives in account-based prospecting
Understands enterprise buying cycles
Consistently creates interest with executives through sharp positioning, research-driven outreach, and confident discovery
Previous enterprise experience in a comparative role is essential (5-10 years). Applicants without such experience will not be considered.
Key Responsibilities
Own outbound prospecting into strategic enterprise accounts across defined target segments
Build and execute account-based outbound plans (stakeholder mapping, messaging angles, sequencing, follow-up strategy)
Engage senior stakeholders (Director/VP/Head/CMO) through:
Phone outreach
Email campaigns
LinkedIn engagement and social selling
Targeted multi-touch sequences
Conduct high-quality discovery conversations to uncover business drivers including:
Growth goals and pipeline targets
SEO and organic visibility challenges
Content velocity and scale needs
Internal resourcing constraints
Performance marketing priorities
Brand authority and thought leadership initiatives
Develop messaging aligned to executive priorities (revenue impact, efficiency, speed-to-market, measurable performance)
Partner with enterprise AEs to support pursuits (intelligence gathering, buying committee insights, competitive context, clean handoffs)
Maintain excellent CRM discipline and activity tracking for forecasting and performance analysis
Provide feedback loops to marketing and leadership on what's resonating in the enterprise market
IDEAL CANDIDATE PROFILE
You are a consultative outbound professional who is confident speaking with senior leaders and skilled at breaking into large organizations. You’re strategic, disciplined, and persistent—and you take pride in high-quality outreach that earns responses.
Required Experience & Qualifications
Bachelor’s degree required
5+ years experience in prospecting specifically at the Enterprise level
Demonstrated success booking meetings with enterprise-level decision-makers
Proven ability to open net-new accounts (not just inbound follow-up)
Strong discovery skills and the ability to create urgency without being transactional
Comfortable navigating longer buying cycles and multi-stakeholder environments
Excellent written communication with a professional, executive tone
Confident phone presence and objection-handling skills
Strong working knowledge of digital marketing concepts, including:
Content strategy and production at scale
SEO performance and search visibility
Inbound marketing and lead generation
Paid media and conversion considerations
Analytics and reporting expectations for enterprise teams
High proficiency with prospecting and research tools such as:
LinkedIn Sales Navigator
CRM systems (HubSpot and/or Salesforce)
SEMrush, SimilarWeb, Google Analytics or equivalent
Outreach, Salesloft, or Apollo (nice to have)
What Success Looks Like
Consistently generating qualified meetings with large target accounts
Securing meetings with VP and C-level marketing leaders
Building repeatable outbound plays that generate real enterprise pipeline
Producing high-quality handoffs that lead to progressed opportunities
Becoming a trusted partner to enterprise sales leadership in strategic pursuits
Compensation & Growth
Competitive base salary plus performance-based incentive compensation
Clear growth pathways into enterprise closing roles and sales leadership opportunities
Benefits Include Competitive incentive plan, Health, Dental, Vision, 401k with match, Paid Time Off, remote work perks and more!
EQUAL OPPORTUNITY Brafton is an Equal Opportunity employer. We comply with applicable federal, state, provincial, and local laws governing nondiscrimination. Applicants must have work authorization that does not now or in the future require sponsorship of a visa or employment authorization in the United States or Canada with Brafton.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
On-target earnings.
#J-18808-Ljbffr