Sales Manager
Swickard Auto Group, Redwood City, CA, United States
Land Rover Redwood City | Redwood City, CA | Sales Manager | Luxury Performance & Leadership
At Swickard, hospitality drives performance.
At Land Rover Redwood City, our Sales Manager sets the tone for the showroom. This role is about disciplined execution, coaching elite talent, protecting gross, and delivering a premium guest experience aligned with one of the world’s most iconic luxury brands. If you value structure, accountability, and leading from the front — you will thrive here.
About Us Swickard Auto Group is a hospitality company that happens to sell cars. Across 40+ rooftops, we scale performance through standards, training, and repeatable processes.
Land Rover Redwood City represents a globally recognized luxury brand serving a discerning Silicon Valley clientele. Our guests expect professionalism, clarity, and white‑glove service at every step.
What You’ll Lead
Manage daily showroom operations and sales floor performance
Desk and structure deals while protecting gross profit
Coach and develop Sales Consultants to improve closing ratios and CSI
Drive new and pre‑owned sales performance
Monitor CRM compliance, appointment show rates, and follow‑up standards
Ensure seamless handoffs to F&I and delivery teams
Align inventory strategy, pricing, and merchandising with market demand
Reinforce Land Rover brand standards and hospitality expectations
How We Operate
Structured sales process and defined playbooks
Transparent performance tracking and KPI accountability
Strong digital and showroom traffic
Weekly one‑on‑ones and performance reviews
Leadership culture focused on preparation, discipline, and follow‑through
Performance Expectations
Achieve monthly and quarterly store sales objectives
Maintain strong front‑end gross performance
Support F&I penetration through proper deal structure
Maintain CSI at or above manufacturer benchmarks
Ensure 100% CRM and compliance adherence
Build a culture of consistency and accountability
What It Takes
3+ years of automotive sales leadership experience (luxury or high‑line preferred)
Strong desking and negotiation expertise
Proven track record of driving gross and volume
Ability to coach, mentor, and hold teams accountable
Data‑driven mindset with comfort managing KPIs
Professional presence aligned with a luxury brand
Valid driver’s license with clean driving record
Compensation & Benefits
Competitive base salary plus performance‑based incentives
Medical, dental, and vision insurance
401(k) plan
Paid time off and holidays
Career advancement within Swickard’s growing platform
Employee vehicle purchase and service discounts
Why Land Rover Redwood City
Represent an iconic global luxury brand
Serve a high‑income, high‑expectation client base
Lead within a structured, hospitality‑driven culture
Growth potential within a multi‑store organization
A culture built on integrity, precision, and long‑term relationships
#J-18808-Ljbffr
At Land Rover Redwood City, our Sales Manager sets the tone for the showroom. This role is about disciplined execution, coaching elite talent, protecting gross, and delivering a premium guest experience aligned with one of the world’s most iconic luxury brands. If you value structure, accountability, and leading from the front — you will thrive here.
About Us Swickard Auto Group is a hospitality company that happens to sell cars. Across 40+ rooftops, we scale performance through standards, training, and repeatable processes.
Land Rover Redwood City represents a globally recognized luxury brand serving a discerning Silicon Valley clientele. Our guests expect professionalism, clarity, and white‑glove service at every step.
What You’ll Lead
Manage daily showroom operations and sales floor performance
Desk and structure deals while protecting gross profit
Coach and develop Sales Consultants to improve closing ratios and CSI
Drive new and pre‑owned sales performance
Monitor CRM compliance, appointment show rates, and follow‑up standards
Ensure seamless handoffs to F&I and delivery teams
Align inventory strategy, pricing, and merchandising with market demand
Reinforce Land Rover brand standards and hospitality expectations
How We Operate
Structured sales process and defined playbooks
Transparent performance tracking and KPI accountability
Strong digital and showroom traffic
Weekly one‑on‑ones and performance reviews
Leadership culture focused on preparation, discipline, and follow‑through
Performance Expectations
Achieve monthly and quarterly store sales objectives
Maintain strong front‑end gross performance
Support F&I penetration through proper deal structure
Maintain CSI at or above manufacturer benchmarks
Ensure 100% CRM and compliance adherence
Build a culture of consistency and accountability
What It Takes
3+ years of automotive sales leadership experience (luxury or high‑line preferred)
Strong desking and negotiation expertise
Proven track record of driving gross and volume
Ability to coach, mentor, and hold teams accountable
Data‑driven mindset with comfort managing KPIs
Professional presence aligned with a luxury brand
Valid driver’s license with clean driving record
Compensation & Benefits
Competitive base salary plus performance‑based incentives
Medical, dental, and vision insurance
401(k) plan
Paid time off and holidays
Career advancement within Swickard’s growing platform
Employee vehicle purchase and service discounts
Why Land Rover Redwood City
Represent an iconic global luxury brand
Serve a high‑income, high‑expectation client base
Lead within a structured, hospitality‑driven culture
Growth potential within a multi‑store organization
A culture built on integrity, precision, and long‑term relationships
#J-18808-Ljbffr