Senior Manager, Revenue & Sales Operations
Irresistible Foods Group, New York, NY, United States
Irresistible Foods Group is a growing family of authentic consumer brands like King’s Hawaiian, Grillo’s Pickles, and Killer Brownie. Our Sales team partners closely with our operating companies to expand distribution, deepen customer relationships, and win in the perimeter of the store where our brands shine. With the support of IFG’s capital, capabilities, and strategic guidance, Sales leaders are empowered to think like owners and act like builders. Across IFG Sales, you’ll find curious, caring, and driven people who are having a lot of fun creating long-term value together.
Who You Are You are a curious, strategic, and hands‑on leader who thrives at the intersection of strategy and execution. You bring a deep understanding of how go‑to‑market plans translate into revenue performance and take pride in building the data, tools, and processes that help sales teams operate more efficiently and profitably. You are equally comfortable partnering with senior leaders on GTM decisions as you are rolling up your sleeves to analyze performance, optimize commercial investments, and solve execution challenges. Highly collaborative and financially astute, you work cross‑functionally to turn insight into action, simplify complexity, and continuously improve how the business goes to market.
Job Summary Working under general supervision, the Senior Manager, Revenue & Sales Operations will lead the design, execution, and continuous improvement of go‑to‑market sales operations. This role serves as the operational and analytical backbone of IFG Sales, enabling us to win more efficiently and profitably, turning sales strategy into day‑to‑day execution through optimization of data, tools, processes, and training. You will work cross‑functionally with Sales, Marketing, Finance, Customer Service, and Innovation while acting as the internal expert on all sales processes, performance drivers, and trade economics.
Key Responsibilities Go‑To‑Market & Sales Operations Leadership
Partner closely with the Director of Sales & Sales Ops to operationalize GTM strategy and annual priorities.
Lead initiatives that improve sales effectiveness, productivity, and execution across channels.
Serve as a strategic advisor on GTM decisions, customer segmentation, coverage models, and execution plans.
Support in‑person sales meetings, customer meetings, and internal planning sessions as a key sales operations partner.
Own sales performance reporting, dashboards, and insights to support decision‑making.
Lead promotional analysis, post‑event evaluations, and ROI recommendations.
Develop actionable recommendations to optimize trade spending, pricing, assortment, and promotional strategies.
Manage gross‑to‑net analysis, including investments in trade, retail coverage, and spoilage.
Provide analytical support and recommendations to ensure investments are aligned with business objectives.
Tools, Process & Capability Development
Design, build, and continuously improve sales tools that enable the field sales team (e.g., trackers, calculators, planning tools, dashboards).
Optimize sales processes to reduce friction and increase speed, accuracy, and consistency.
Ensure sales workflows are clearly documented, scalable, and aligned with GTM priorities.
Act as the primary expert on sales tools, processes, and data.
Forecasting, Demand Planning & S&OP Support
Manage demand planning and forecasting in partnership with the Customer Service Manager.
Maintain accurate forecasts and assumptions to support supply and financial planning.
Participate in monthly S&OP meetings, providing insights, risks, and opportunities from the sales lens.
Cross‑Functional Collaboration & Commercialization
Partner with Marketing, Finance, Innovation, and Customer Service to ensure GTM alignment.
Support commercialization efforts by identifying target customers, distribution strategies, timelines, and execution requirements.
Translate cross‑functional inputs into clear, actionable sales plans.
Develop and deliver training for the sales team on products, tools, processes, and GTM priorities.
Ensure the sales organization is fully enabled, acting as the internal subject‑matter expert.
Support onboarding, new initiative rollouts, and ongoing capability building for the sales team.
Qualifications
Minimum of 8 years of experience
Proven experience in sales operations, sales strategy, or GTM roles within CPG or a similar environment.
Strong analytical skills with the ability to translate data into clear insights and recommendations.
Demonstrated ability to build tools, processes, and reporting that improve sales effectiveness.
Strategic thinker with a strong execution mindset.
Excellent communication and presentation skills; comfortable working with senior leaders and field sales teams.
Highly organized, detail‑oriented, and able to manage multiple priorities.
Collaborative, proactive, and solutions‑oriented approach to problem solving.
Expertise in Microsoft Windows Office Suite applications.
Ability to travel up to 35% of the time.
Ability to activate and amplify the company values; and demonstrate curiosity, collaboration, critical thinking, and emotional intelligence.
Location: Remote with a preference of being based in Georgia, being located in the Eastern Time Zone is required.
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Who You Are You are a curious, strategic, and hands‑on leader who thrives at the intersection of strategy and execution. You bring a deep understanding of how go‑to‑market plans translate into revenue performance and take pride in building the data, tools, and processes that help sales teams operate more efficiently and profitably. You are equally comfortable partnering with senior leaders on GTM decisions as you are rolling up your sleeves to analyze performance, optimize commercial investments, and solve execution challenges. Highly collaborative and financially astute, you work cross‑functionally to turn insight into action, simplify complexity, and continuously improve how the business goes to market.
Job Summary Working under general supervision, the Senior Manager, Revenue & Sales Operations will lead the design, execution, and continuous improvement of go‑to‑market sales operations. This role serves as the operational and analytical backbone of IFG Sales, enabling us to win more efficiently and profitably, turning sales strategy into day‑to‑day execution through optimization of data, tools, processes, and training. You will work cross‑functionally with Sales, Marketing, Finance, Customer Service, and Innovation while acting as the internal expert on all sales processes, performance drivers, and trade economics.
Key Responsibilities Go‑To‑Market & Sales Operations Leadership
Partner closely with the Director of Sales & Sales Ops to operationalize GTM strategy and annual priorities.
Lead initiatives that improve sales effectiveness, productivity, and execution across channels.
Serve as a strategic advisor on GTM decisions, customer segmentation, coverage models, and execution plans.
Support in‑person sales meetings, customer meetings, and internal planning sessions as a key sales operations partner.
Own sales performance reporting, dashboards, and insights to support decision‑making.
Lead promotional analysis, post‑event evaluations, and ROI recommendations.
Develop actionable recommendations to optimize trade spending, pricing, assortment, and promotional strategies.
Manage gross‑to‑net analysis, including investments in trade, retail coverage, and spoilage.
Provide analytical support and recommendations to ensure investments are aligned with business objectives.
Tools, Process & Capability Development
Design, build, and continuously improve sales tools that enable the field sales team (e.g., trackers, calculators, planning tools, dashboards).
Optimize sales processes to reduce friction and increase speed, accuracy, and consistency.
Ensure sales workflows are clearly documented, scalable, and aligned with GTM priorities.
Act as the primary expert on sales tools, processes, and data.
Forecasting, Demand Planning & S&OP Support
Manage demand planning and forecasting in partnership with the Customer Service Manager.
Maintain accurate forecasts and assumptions to support supply and financial planning.
Participate in monthly S&OP meetings, providing insights, risks, and opportunities from the sales lens.
Cross‑Functional Collaboration & Commercialization
Partner with Marketing, Finance, Innovation, and Customer Service to ensure GTM alignment.
Support commercialization efforts by identifying target customers, distribution strategies, timelines, and execution requirements.
Translate cross‑functional inputs into clear, actionable sales plans.
Develop and deliver training for the sales team on products, tools, processes, and GTM priorities.
Ensure the sales organization is fully enabled, acting as the internal subject‑matter expert.
Support onboarding, new initiative rollouts, and ongoing capability building for the sales team.
Qualifications
Minimum of 8 years of experience
Proven experience in sales operations, sales strategy, or GTM roles within CPG or a similar environment.
Strong analytical skills with the ability to translate data into clear insights and recommendations.
Demonstrated ability to build tools, processes, and reporting that improve sales effectiveness.
Strategic thinker with a strong execution mindset.
Excellent communication and presentation skills; comfortable working with senior leaders and field sales teams.
Highly organized, detail‑oriented, and able to manage multiple priorities.
Collaborative, proactive, and solutions‑oriented approach to problem solving.
Expertise in Microsoft Windows Office Suite applications.
Ability to travel up to 35% of the time.
Ability to activate and amplify the company values; and demonstrate curiosity, collaboration, critical thinking, and emotional intelligence.
Location: Remote with a preference of being based in Georgia, being located in the Eastern Time Zone is required.
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