Influencer Marketing Manager - Multi-brand Portfolio
American International Industries, Los Angeles, CA, United States
Influencer Marketing Manager — Multi-Brand Portfolio
Overview We create trend-forward, innovative, and value-driven beauty products exclusively for the world’s leading retailer.
We are seeking an Influencer Marketing Manager who thrives in a fast-paced, agency-style environment, managing multiple beauty brands simultaneously. This role is ideal for someone who enjoys variety, can seamlessly shift between brand voices and priorities, and brings both strategic thinking and hands‑on execution.
As part of a collaborative marketing organization, you will oversee influencer partnerships, social strategy, PR initiatives, and content development across a diverse brand portfolio. Success in this role requires strong organizational skills, creativity, adaptability, and the ability to balance competing timelines while maintaining brand excellence.
Who You Are
A multi-brand thinker comfortable managing several brands at once, similar to an agency environment
A strategic storyteller who understands how influencer, social, and PR efforts drive business results
Highly organized and able to prioritize multiple launches, campaigns, and stakeholders simultaneously
Resilient and energized by a dynamic, fast-moving beauty landscape
Passionate about beauty, fashion trends, emerging platforms, and influencer culture
A collaborative team player who can also self-manage projects and deadlines
Comfortable switching between brand voices, aesthetics, and audiences
Key Responsibilities Influencer & Partnership Management
Develop and execute influencer strategies across multiple brands aligned with product launches and business goals
Source, negotiate, and manage relationships with micro and macro influencers
Track campaign performance, conversions, and ROI across brand portfolios
Maintain ongoing communication with influencer partners and talent agencies
Build scalable influencer programs that drive awareness and revenue
Multi-Brand Social Strategy
Develop social strategies tailored to each brand’s positioning and audience
Oversee content calendars and messaging across assigned brand handles
Monitor performance metrics and optimize campaigns based on data insights
Ensure consistency of brand voice while adapting to each brand identity
Present campaign performance, insights, and recommendations to senior leadership
Content & Creative Execution
Organize and manage social shoots and content creation initiatives
Oversee development of short‑form content, social graphics, and video assets
Guide copywriting and creative direction across platforms
Collaborate cross‑functionally with marketing, creative, and social teams
PR & Brand Activation
Draft press releases aligned with product launches and brand milestones
Pitch stories and maintain relationships with media contacts
Support planning and execution of brand events and influencer activations
Oversee day‑to‑day messaging, engagement, and community management
Monitor social channel health, audience growth, and engagement performance
Supervise social assistants and ensure deadlines and deliverables are met
Qualifications
2+ years experience in influencer marketing, social media, PR, or agency environment
Experience managing multiple brands or clients simultaneously strongly preferred
Exceptional organizational and project management skills
Ability to juggle multiple priorities in a deadline‑driven environment
Strong interpersonal, communication, and negotiation skills
Proficiency in Excel, Canva, and social media platforms
Self‑motivated, reliable, and solutions‑oriented
For consideration, please send your resume. Our benefits include medical, dental, vision, paid time off, holiday pay, supplemental insurance, and voluntary life insurance.
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Overview We create trend-forward, innovative, and value-driven beauty products exclusively for the world’s leading retailer.
We are seeking an Influencer Marketing Manager who thrives in a fast-paced, agency-style environment, managing multiple beauty brands simultaneously. This role is ideal for someone who enjoys variety, can seamlessly shift between brand voices and priorities, and brings both strategic thinking and hands‑on execution.
As part of a collaborative marketing organization, you will oversee influencer partnerships, social strategy, PR initiatives, and content development across a diverse brand portfolio. Success in this role requires strong organizational skills, creativity, adaptability, and the ability to balance competing timelines while maintaining brand excellence.
Who You Are
A multi-brand thinker comfortable managing several brands at once, similar to an agency environment
A strategic storyteller who understands how influencer, social, and PR efforts drive business results
Highly organized and able to prioritize multiple launches, campaigns, and stakeholders simultaneously
Resilient and energized by a dynamic, fast-moving beauty landscape
Passionate about beauty, fashion trends, emerging platforms, and influencer culture
A collaborative team player who can also self-manage projects and deadlines
Comfortable switching between brand voices, aesthetics, and audiences
Key Responsibilities Influencer & Partnership Management
Develop and execute influencer strategies across multiple brands aligned with product launches and business goals
Source, negotiate, and manage relationships with micro and macro influencers
Track campaign performance, conversions, and ROI across brand portfolios
Maintain ongoing communication with influencer partners and talent agencies
Build scalable influencer programs that drive awareness and revenue
Multi-Brand Social Strategy
Develop social strategies tailored to each brand’s positioning and audience
Oversee content calendars and messaging across assigned brand handles
Monitor performance metrics and optimize campaigns based on data insights
Ensure consistency of brand voice while adapting to each brand identity
Present campaign performance, insights, and recommendations to senior leadership
Content & Creative Execution
Organize and manage social shoots and content creation initiatives
Oversee development of short‑form content, social graphics, and video assets
Guide copywriting and creative direction across platforms
Collaborate cross‑functionally with marketing, creative, and social teams
PR & Brand Activation
Draft press releases aligned with product launches and brand milestones
Pitch stories and maintain relationships with media contacts
Support planning and execution of brand events and influencer activations
Oversee day‑to‑day messaging, engagement, and community management
Monitor social channel health, audience growth, and engagement performance
Supervise social assistants and ensure deadlines and deliverables are met
Qualifications
2+ years experience in influencer marketing, social media, PR, or agency environment
Experience managing multiple brands or clients simultaneously strongly preferred
Exceptional organizational and project management skills
Ability to juggle multiple priorities in a deadline‑driven environment
Strong interpersonal, communication, and negotiation skills
Proficiency in Excel, Canva, and social media platforms
Self‑motivated, reliable, and solutions‑oriented
For consideration, please send your resume. Our benefits include medical, dental, vision, paid time off, holiday pay, supplemental insurance, and voluntary life insurance.
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