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Marketing Specialist (Revenue & Catering Growth Focus)

Spicee Bite, Salem, OR, United States


The Marketing Specialist will lead digital marketing, social media strategy, and catering promotion efforts to increase daily sales and build long-term brand visibility in the Salem community.

You will work directly with ownership to implement campaigns, analyze performance, and execute strategies that grow revenue.

Create and publish engaging content across Instagram, Facebook, and TikTok

Shoot and edit short-form video (Reels/TikToks)

Manage comments, messages, and online engagement

Build local brand awareness through consistent posting

Revenue & Campaign Growth

Develop and execute monthly promotional campaigns

Increase direct online orders and loyalty signups

Track campaign ROI and report weekly performance metrics

Improve average ticket size through targeted promotions

Promote catering services across digital channels

Support outreach campaigns targeting local businesses

Help generate catering leads through content and local engagement

Assist in building partnerships within the community

Manage Google Business profile

Monitor and respond to online reviews

Improve overall brand perception and customer retention

Increase overall monthly revenue

Grow social media engagement and reach

Increase catering inquiries and booked orders

Improve customer retention and loyalty participation

This role will be measured by results — not just activity.

1–3+ years in marketing, hospitality, or social media management

Strong content creation skills (photo/video editing experience preferred)

Comfortable being on camera and directing content

Analytical mindset — understands metrics and performance tracking

Self-motivated, organized, and proactive

Passion for food, branding, and growth

Bonus:

Experience in restaurant or hospitality marketing

Local Salem connections

What We Offer

Competitive base pay (based on experience)

Performance-based bonus opportunities

Growth potential within an expanding brand

Creative freedom with measurable impact

If you’re excited about helping scale a bold, community-focused restaurant brand and driving real revenue growth, we’d love to hear from you.

Please apply with your resume and a brief explanation of how you would grow catering sales and increase revenue within your first 90 days.

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