Digital Relationship Manager
Sinclair Inc., Cockeysville, MD, United States
Sinclair Digital Group is seeking a strategic and performance-driven Digital Relationship Manager to oversee and retain a dedicated portfolio of digital clients post-sale. This role is responsible for managing accounts end-to-end — from onboarding through renewal — with a strong emphasis on client retention, campaign optimization, and long‑term growth.
The Digital Relationship Manager operates with a high degree of independence, serving as the primary point of contact and strategic advisor once a deal is closed. Success in this role requires proactive thinking, data‑driven decision‑making, and the ability to anticipate client needs while delivering exceptional service and measurable results.
Primary Responsibilities
Book of Business Ownership: Independently manage a portfolio of digital clients post‑sale, serving as the primary contact and strategic lead throughout the lifecycle of each partnership.
Client Retention Strategy: Develop and execute proactive retention plans rooted in performance insights, forward‑looking strategy, and consistent communication. Identify risks early and implement thoughtful solutions to strengthen long‑term partnerships.
Campaign Oversight & Optimization: Monitor and evaluate digital campaign performance across channels including SEM, Paid Social, OTT/CTV, and programmatic. Conduct regular audits and deliver data‑driven optimization strategies to improve results and maximize return on investment.
Business Reviews & Strategic Planning: Lead recurring business reviews focused on performance insights, strategic recommendations, and future growth opportunities to ensure continued alignment and success.
Problem Resolution & Risk Mitigation: Anticipate challenges, troubleshoot effectively, and coordinate cross‑functionally to ensure seamless campaign execution and client satisfaction.
Client Education & Thought Leadership: Serve as a trusted advisor by sharing industry trends, platform innovations, and best practices that position clients for sustained digital success.
Portfolio Growth & Expansion: Identify opportunities to deepen client investment and expand solutions through strategic performance improvements, data insights, and consultative recommendations that drive measurable business impact.
Qualifications
3+ years of experience in digital marketing, account management, or client strategy
Strong working knowledge of SEM, Paid Social, OTT/CTV, and performance‑based digital advertising
Demonstrated success retaining and growing client relationships
Ability to analyze performance data and translate insights into actionable strategy
Highly organized and capable of managing multiple accounts independently
Exceptional written and verbal communication skills
Strategic, forward‑thinking, and solutions‑oriented mindset
Preferred Qualifications
College Degree
Experience with platforms such as Google Ads, Meta Ads Manager, and programmatic DSPs
Experience with Salesforce or similar CRM systems
Background in agency, media, or AdTech environments
This position is hybrid for candidates located in Maryland, Las Vegas, Seattle, or Lafayette, and open to remote candidates in other locations.
Sinclair is proud to be an equal opportunity employer and a drug‑free workplace. Employment practices will not be influenced or affected by virtue of an applicant’s or employee’s race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Us Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates, and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
About The Team The life‑blood of our organization is our people. We have a compelling story, a goal‑oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
The base salary compensation range for this role is $70,000 to $75,000 with bonus potential from $5,000 - $10,000. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.
#J-18808-Ljbffr
The Digital Relationship Manager operates with a high degree of independence, serving as the primary point of contact and strategic advisor once a deal is closed. Success in this role requires proactive thinking, data‑driven decision‑making, and the ability to anticipate client needs while delivering exceptional service and measurable results.
Primary Responsibilities
Book of Business Ownership: Independently manage a portfolio of digital clients post‑sale, serving as the primary contact and strategic lead throughout the lifecycle of each partnership.
Client Retention Strategy: Develop and execute proactive retention plans rooted in performance insights, forward‑looking strategy, and consistent communication. Identify risks early and implement thoughtful solutions to strengthen long‑term partnerships.
Campaign Oversight & Optimization: Monitor and evaluate digital campaign performance across channels including SEM, Paid Social, OTT/CTV, and programmatic. Conduct regular audits and deliver data‑driven optimization strategies to improve results and maximize return on investment.
Business Reviews & Strategic Planning: Lead recurring business reviews focused on performance insights, strategic recommendations, and future growth opportunities to ensure continued alignment and success.
Problem Resolution & Risk Mitigation: Anticipate challenges, troubleshoot effectively, and coordinate cross‑functionally to ensure seamless campaign execution and client satisfaction.
Client Education & Thought Leadership: Serve as a trusted advisor by sharing industry trends, platform innovations, and best practices that position clients for sustained digital success.
Portfolio Growth & Expansion: Identify opportunities to deepen client investment and expand solutions through strategic performance improvements, data insights, and consultative recommendations that drive measurable business impact.
Qualifications
3+ years of experience in digital marketing, account management, or client strategy
Strong working knowledge of SEM, Paid Social, OTT/CTV, and performance‑based digital advertising
Demonstrated success retaining and growing client relationships
Ability to analyze performance data and translate insights into actionable strategy
Highly organized and capable of managing multiple accounts independently
Exceptional written and verbal communication skills
Strategic, forward‑thinking, and solutions‑oriented mindset
Preferred Qualifications
College Degree
Experience with platforms such as Google Ads, Meta Ads Manager, and programmatic DSPs
Experience with Salesforce or similar CRM systems
Background in agency, media, or AdTech environments
This position is hybrid for candidates located in Maryland, Las Vegas, Seattle, or Lafayette, and open to remote candidates in other locations.
Sinclair is proud to be an equal opportunity employer and a drug‑free workplace. Employment practices will not be influenced or affected by virtue of an applicant’s or employee’s race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Us Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates, and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
About The Team The life‑blood of our organization is our people. We have a compelling story, a goal‑oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
The base salary compensation range for this role is $70,000 to $75,000 with bonus potential from $5,000 - $10,000. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.
#J-18808-Ljbffr