E-Commerce Manager
WizKids, Hillside, NJ, United States
The E-Commerce Manager is responsible for owning and driving performance across NECA’s Direct-to-Consumer and marketplace channels, including Shopify, Amazon (Seller & Vendor Central), Walmart Marketplace, and other online platforms. Reporting to Director of Sales & Operations, this role serves as the central hub between Product, Marketing, Operations, Customer Service, and external partners to maximize revenue, profitability, and brand presence across digital channels. This position combines hands‑on channel management with strategic planning, analytics, inventory forecasting, and promotional execution. The ideal candidate has a proven track record of scaling marketplace accounts like Walmart and Amazon, while driving DTC growth through CRM, merchandising, and operational excellence.
Responsibilities
Own and operate all DTC and marketplace channels (Shopify, Amazon Seller/Vendor Central, Walmart Marketplace, and additional platforms), driving revenue growth, profitability, and conversion.
Lead Amazon and Walmart strategy, including listing optimization, storefront management, keyword research, competitive analysis, Brand Analytics reporting, and platform coordination.
Partner with CRM and Email Marketing teams to grow DTC revenue through campaign planning, segmentation, lifecycle automation, A/B testing, and subscriber growth.
Develop and manage the e-commerce calendar for launches, promotions, seasonal events, and bundles; ensure cross-functional readiness and execution.
Oversee day‑to‑day e-commerce execution, including site maintenance, digital merchandising, pricing, promotions, product availability, and sell‑through performance.
Monitor inventory health and warehouse performance; forecast demand, optimize channel allocation, and drive monetization through promotions, bundles, and lifecycle actions.
Serve as the central e-commerce liaison across Product, Marketing, Operations, Warehouse, Customer Service, Creative, and Leadership teams.
Manage internal and offshore e-commerce resources, prioritize workflows, and elevate risks impacting revenue, customer experience, or operations.
Deliver recurring performance reporting and insights on revenue trends, promotional effectiveness, margins, and forecasts to support decision‑making.
Partner with Creative and Marketing to develop high‑converting assets and maintain consistent brand presentation across e-commerce platforms.
Qualifications
5+ years of e‑commerce experience with hands‑on ownership of Amazon (Seller/Vendor Central), Walmart Marketplace, and DTC platforms (Shopify, Rithum, eBay).
Demonstrated success scaling online revenue and improving channel profitability in a fast‑paced consumer products environment.
Strong analytical and financial acumen; advanced Excel skills required.
Experience leading cross‑functional initiatives and managing internal or offshore support teams.
Deep understanding of digital merchandising, marketplace optimization, inventory planning, and promotional strategy.
Bachelor’s degree or equivalent experience, preferred.
Experience in toys, collectibles, or licensed consumer products strongly preferred.
Hiring Range The hiring range for this position is $70,000-$80,000 per year.
Benefits
Opportunity to shape the future of a growing company
Competitive salary and benefits package
Opportunities for professional growth and development
Collaborative and supportive work environment
About Ad Populum Ad Populum aligns corporate strategy and fosters growth across its unique, robust roster of subsidiary companies. With a diverse portfolio of legendary brands including NECA, Chia Pet., Rubies Costumes, Enesco, Kidrobot, WizKids, ExKaliber, Graceland, and Radical Share, Ad Populum is a leader in pop culture collectibles, iconic American products, Halloween costumes, gifts, home décor, tabletop gaming, Amazon brands, and digital marketing. Our subsidiaries are renowned for their innovation, quality, and cultural significance, making Ad Populum a dynamic force in the entertainment, consumer products, and digital marketing industries.
NECA, LLC. NECA, LLC. is known as National Entertainment Collectibles Association, one of the leading manufacturers of licensed merchandise. Since the inception of its toy division in 2002, NECA became synonymous with the horror genre, releasing some of the most sought‑after collectibles for slasher icons such as Michael Myers, Jason Voorhees, and Freddy Krueger, while shining a light on niche characters like Sam from Trick‑r‑Treat. In the years since, NECA has also become a staple collectible manufacturer for the Alien & Predator franchises, and more recently, the Teenage Mutant Ninja Turtles!
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Responsibilities
Own and operate all DTC and marketplace channels (Shopify, Amazon Seller/Vendor Central, Walmart Marketplace, and additional platforms), driving revenue growth, profitability, and conversion.
Lead Amazon and Walmart strategy, including listing optimization, storefront management, keyword research, competitive analysis, Brand Analytics reporting, and platform coordination.
Partner with CRM and Email Marketing teams to grow DTC revenue through campaign planning, segmentation, lifecycle automation, A/B testing, and subscriber growth.
Develop and manage the e-commerce calendar for launches, promotions, seasonal events, and bundles; ensure cross-functional readiness and execution.
Oversee day‑to‑day e-commerce execution, including site maintenance, digital merchandising, pricing, promotions, product availability, and sell‑through performance.
Monitor inventory health and warehouse performance; forecast demand, optimize channel allocation, and drive monetization through promotions, bundles, and lifecycle actions.
Serve as the central e-commerce liaison across Product, Marketing, Operations, Warehouse, Customer Service, Creative, and Leadership teams.
Manage internal and offshore e-commerce resources, prioritize workflows, and elevate risks impacting revenue, customer experience, or operations.
Deliver recurring performance reporting and insights on revenue trends, promotional effectiveness, margins, and forecasts to support decision‑making.
Partner with Creative and Marketing to develop high‑converting assets and maintain consistent brand presentation across e-commerce platforms.
Qualifications
5+ years of e‑commerce experience with hands‑on ownership of Amazon (Seller/Vendor Central), Walmart Marketplace, and DTC platforms (Shopify, Rithum, eBay).
Demonstrated success scaling online revenue and improving channel profitability in a fast‑paced consumer products environment.
Strong analytical and financial acumen; advanced Excel skills required.
Experience leading cross‑functional initiatives and managing internal or offshore support teams.
Deep understanding of digital merchandising, marketplace optimization, inventory planning, and promotional strategy.
Bachelor’s degree or equivalent experience, preferred.
Experience in toys, collectibles, or licensed consumer products strongly preferred.
Hiring Range The hiring range for this position is $70,000-$80,000 per year.
Benefits
Opportunity to shape the future of a growing company
Competitive salary and benefits package
Opportunities for professional growth and development
Collaborative and supportive work environment
About Ad Populum Ad Populum aligns corporate strategy and fosters growth across its unique, robust roster of subsidiary companies. With a diverse portfolio of legendary brands including NECA, Chia Pet., Rubies Costumes, Enesco, Kidrobot, WizKids, ExKaliber, Graceland, and Radical Share, Ad Populum is a leader in pop culture collectibles, iconic American products, Halloween costumes, gifts, home décor, tabletop gaming, Amazon brands, and digital marketing. Our subsidiaries are renowned for their innovation, quality, and cultural significance, making Ad Populum a dynamic force in the entertainment, consumer products, and digital marketing industries.
NECA, LLC. NECA, LLC. is known as National Entertainment Collectibles Association, one of the leading manufacturers of licensed merchandise. Since the inception of its toy division in 2002, NECA became synonymous with the horror genre, releasing some of the most sought‑after collectibles for slasher icons such as Michael Myers, Jason Voorhees, and Freddy Krueger, while shining a light on niche characters like Sam from Trick‑r‑Treat. In the years since, NECA has also become a staple collectible manufacturer for the Alien & Predator franchises, and more recently, the Teenage Mutant Ninja Turtles!
#J-18808-Ljbffr