Digital & E-Commerce Strategy Manager
The Fairmont Hotel, New York, NY, United States
Company Description
Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Be a part of the historic castle on the park, The Plaza, A Fairmont Managed hotel, a timeless landmark capturing memories since 1907. Located in the heart of midtown, The Plaza now features 282 luxury hotel rooms and suites, the elegant Champagne Bar as well as the legendary Palm Court, New York City's premier destination for afternoon tea. The Plaza offers the Five Diamond standard of excellence and sophistication while offering an authentically local and unrivalled experience for our guest.
Job Description The Manager, Digital & E-Commerce Strategy is responsible for advancing The Plaza's digital presence and e-commerce performance through thoughtful strategy, refined execution, and data-driven decision making. This role oversees the hotel's digital ecosystem-including brand websites, e-commerce platforms, online distribution channels, and paid media-ensuring an intuitive, elegant, and conversion-focused guest journey that reflects The Plaza's commitment to timeless luxury and service excellence.
Reporting to the Commercial Director, the role partners closely with Brand, Public Relations, Corporate E-Commerce, Retail, and external agencies to deliver cohesive digital initiatives that support revenue growth, brand integrity, and guest engagement.
Key Responsibilities Digital & E-Commerce Strategy
Lead the strategic management of e-commerce and digital platforms to drive qualified traffic, conversion, and revenue
Ensure accuracy, consistency, and brand alignment across all digital touchpoints
Identify opportunities to enhance the digital guest journey through usability, content optimization, and performance insights
Partner with cross-functional teams to develop and execute digital initiatives aligned with business priorities
E-Commerce Oversight: Support the planning and execution of digital merchandising and ecommerce site content to drive conversion and revenue, including homepage strategy, collection launches, gifting features, and email marketing.
Business Analysis: Partner with the Retail Team to monitor and analyze business trends, managing inventory flow and sell-through rates. Communicate actionable insights to the Operations Team
Website & Content Management
Oversee content development and updates across brand websites, including hotel, dining, events, and experiential pages
Ensure all digital content reflects Fairmont brand standards, storytelling principles, and luxury positioning
Author, edit, and refine digital copy to elevate clarity, tone, and guest appeal
Participate in content planning, photography, and video initiatives to support digital storytelling
Search, Paid Media & Online Visibility
Lead SEO and SEM initiatives in collaboration with corporate teams and agency partners
Implement keyword strategies, metadata enhancements, and on-page optimization
Oversee paid digital initiatives including display advertising and select digital partnerships, ensuring efficient use of budget
Manage listing site presence and inbound link strategies to strengthen visibility and search performance
Online Distribution & Partnerships
Manage content, imagery, and positioning across OTA platforms in partnership with corporate and market managers
Maintain strong relationships with technology, marketing, and distribution partners
Identify opportunities to enhance reach, performance, and return on investment across digital channels
Social, PR & Brand Engagement
Collaborate with Public Relations and Social Media teams to support integrated digital storytelling and campaign execution
Assist in influencer, media, and digital partnerships that align with Fairmont's brand values and audience
Support online reputation, editorial opportunities, and digital communications initiatives as needed
Analytics & Performance Reporting
Monitor and analyze key digital performance metrics including traffic, conversion, revenue contribution, and engagement
Prepare and present monthly reporting with insights, trends, and strategic recommendations
Translate data into clear actions that support continuous improvement and business growth
Skills & Competencies
Strategic thinker with a refined understanding of luxury brand positioning
Strong analytical capabilities with a results-oriented mindset
Exceptional written and verbal communication skills
Highly organized, detail-driven, and able to manage multiple initiatives concurrently
Collaborative, adaptable, and confident working across teams and partners
Technical Skills
Experience with e-commerce platforms and content management systems
Proficiency in Google Analytics and digital performance tools
Working knowledge of SEO/SEM best practices and paid media
Familiarity with Microsoft Office applications
Basic HTML knowledge an asset
Qualifications
Bachelor's degree in Marketing, Communications, Business, or related field preferred
Minimum of 3-5 years' experience in digital marketing or e-commerce
Experience within luxury hospitality or premium lifestyle brands strongly preferred
Flexibility to work varied hours based on business needs
On-site presence required (remote work not applicable)
Must be legally authorized to work in the United States
Annual Salary: $85,000 - $90,000
Additional Information All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr
Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Be a part of the historic castle on the park, The Plaza, A Fairmont Managed hotel, a timeless landmark capturing memories since 1907. Located in the heart of midtown, The Plaza now features 282 luxury hotel rooms and suites, the elegant Champagne Bar as well as the legendary Palm Court, New York City's premier destination for afternoon tea. The Plaza offers the Five Diamond standard of excellence and sophistication while offering an authentically local and unrivalled experience for our guest.
Job Description The Manager, Digital & E-Commerce Strategy is responsible for advancing The Plaza's digital presence and e-commerce performance through thoughtful strategy, refined execution, and data-driven decision making. This role oversees the hotel's digital ecosystem-including brand websites, e-commerce platforms, online distribution channels, and paid media-ensuring an intuitive, elegant, and conversion-focused guest journey that reflects The Plaza's commitment to timeless luxury and service excellence.
Reporting to the Commercial Director, the role partners closely with Brand, Public Relations, Corporate E-Commerce, Retail, and external agencies to deliver cohesive digital initiatives that support revenue growth, brand integrity, and guest engagement.
Key Responsibilities Digital & E-Commerce Strategy
Lead the strategic management of e-commerce and digital platforms to drive qualified traffic, conversion, and revenue
Ensure accuracy, consistency, and brand alignment across all digital touchpoints
Identify opportunities to enhance the digital guest journey through usability, content optimization, and performance insights
Partner with cross-functional teams to develop and execute digital initiatives aligned with business priorities
E-Commerce Oversight: Support the planning and execution of digital merchandising and ecommerce site content to drive conversion and revenue, including homepage strategy, collection launches, gifting features, and email marketing.
Business Analysis: Partner with the Retail Team to monitor and analyze business trends, managing inventory flow and sell-through rates. Communicate actionable insights to the Operations Team
Website & Content Management
Oversee content development and updates across brand websites, including hotel, dining, events, and experiential pages
Ensure all digital content reflects Fairmont brand standards, storytelling principles, and luxury positioning
Author, edit, and refine digital copy to elevate clarity, tone, and guest appeal
Participate in content planning, photography, and video initiatives to support digital storytelling
Search, Paid Media & Online Visibility
Lead SEO and SEM initiatives in collaboration with corporate teams and agency partners
Implement keyword strategies, metadata enhancements, and on-page optimization
Oversee paid digital initiatives including display advertising and select digital partnerships, ensuring efficient use of budget
Manage listing site presence and inbound link strategies to strengthen visibility and search performance
Online Distribution & Partnerships
Manage content, imagery, and positioning across OTA platforms in partnership with corporate and market managers
Maintain strong relationships with technology, marketing, and distribution partners
Identify opportunities to enhance reach, performance, and return on investment across digital channels
Social, PR & Brand Engagement
Collaborate with Public Relations and Social Media teams to support integrated digital storytelling and campaign execution
Assist in influencer, media, and digital partnerships that align with Fairmont's brand values and audience
Support online reputation, editorial opportunities, and digital communications initiatives as needed
Analytics & Performance Reporting
Monitor and analyze key digital performance metrics including traffic, conversion, revenue contribution, and engagement
Prepare and present monthly reporting with insights, trends, and strategic recommendations
Translate data into clear actions that support continuous improvement and business growth
Skills & Competencies
Strategic thinker with a refined understanding of luxury brand positioning
Strong analytical capabilities with a results-oriented mindset
Exceptional written and verbal communication skills
Highly organized, detail-driven, and able to manage multiple initiatives concurrently
Collaborative, adaptable, and confident working across teams and partners
Technical Skills
Experience with e-commerce platforms and content management systems
Proficiency in Google Analytics and digital performance tools
Working knowledge of SEO/SEM best practices and paid media
Familiarity with Microsoft Office applications
Basic HTML knowledge an asset
Qualifications
Bachelor's degree in Marketing, Communications, Business, or related field preferred
Minimum of 3-5 years' experience in digital marketing or e-commerce
Experience within luxury hospitality or premium lifestyle brands strongly preferred
Flexibility to work varied hours based on business needs
On-site presence required (remote work not applicable)
Must be legally authorized to work in the United States
Annual Salary: $85,000 - $90,000
Additional Information All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr