HEAVY EQUIPMENT SALES SPECIALIST
Wisconsin Country Staffing & Recruiting, Appleton, WI, United States
Heavy Equipment Sales – Business Development
Job Title: Heavy Construction Equipment Sales
Department: Sales
Reports To: Sales Manager / General Manager
Location: Appleton, Fox Valley area
Employment Type: Full-Time
Compensation: Base + Commission (based on experience and performance)
Position Summary We are seeking a motivated and customer‑focused Heavy Truck Sales Representative to join our team. This role is responsible for selling new and used heavy‑duty trucks and related equipment to individual and commercial clients. The ideal candidate will have industry experience, strong communication skills, and a proven ability to build relationships and close sales.
Key Responsibilities
Develop and maintain relationships with new and existing customers
Identify customer needs and recommend appropriate trucks, financing, and service packages
Prepare and present sales proposals, quotes, and contracts
Conduct product demonstrations and walk‑arounds
Coordinate with service and parts departments to ensure customer satisfaction
Maintain accurate records of sales activities in CRM software
Stay up to date on product knowledge, industry trends, and competitor offerings
Meet or exceed monthly and quarterly sales targets
Attend trade shows, customer events, and dealership meetings as required
Qualifications
Experience:
2–5 years of sales experience in heavy‑duty construction equipment is required; background in fleet sales, dealerships, or similar is preferred
Education:
High school diploma or equivalent required; post‑secondary education or sales training preferred
Skills:
Excellent verbal and written communication; strong negotiation and closing abilities; proficiency with CRM systems and Microsoft Office; self‑motivated, goal‑driven, and customer‑orientated; valid driver’s license (CDL preferred or willingness to obtain)
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Position Summary We are seeking a motivated and customer‑focused Heavy Truck Sales Representative to join our team. This role is responsible for selling new and used heavy‑duty trucks and related equipment to individual and commercial clients. The ideal candidate will have industry experience, strong communication skills, and a proven ability to build relationships and close sales.
Key Responsibilities
Develop and maintain relationships with new and existing customers
Identify customer needs and recommend appropriate trucks, financing, and service packages
Prepare and present sales proposals, quotes, and contracts
Conduct product demonstrations and walk‑arounds
Coordinate with service and parts departments to ensure customer satisfaction
Maintain accurate records of sales activities in CRM software
Stay up to date on product knowledge, industry trends, and competitor offerings
Meet or exceed monthly and quarterly sales targets
Attend trade shows, customer events, and dealership meetings as required
Qualifications
Experience:
2–5 years of sales experience in heavy‑duty construction equipment is required; background in fleet sales, dealerships, or similar is preferred
Education:
High school diploma or equivalent required; post‑secondary education or sales training preferred
Skills:
Excellent verbal and written communication; strong negotiation and closing abilities; proficiency with CRM systems and Microsoft Office; self‑motivated, goal‑driven, and customer‑orientated; valid driver’s license (CDL preferred or willingness to obtain)
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