Senior Marketing Operations Manager
SKAI Brasil, New York, NY, United States
Description
Ready to take your career to the next level?
Skai (formally Kenshoo) is looking for the best and the brightest to join our rapidly growing team. We're proud of our industry-leading digital marketing software but we're even prouder of the people behind it. That's where you come in!
We are looking for a commercially minded, data-driven Senior Marketing Operations Manager to lead the operational execution of our global demand generation programs.
This role sits at the center of the Demand Gen function, translating marketing strategy and quarterly priorities into structured, measurable campaigns that drive pipeline growth. You will oversee campaign execution, email programs, marketing technology, and data integrity — ensuring initiatives are delivered on time, tracked accurately, and optimized for performance.
You will also project manage key cross-functional “big rock” initiatives, acting as the operational lead behind major launches and revenue‑driving programs.
Key Responsibilities: Campaign Execution & Coordination
Lead operational execution across all demand generation programs, ensuring campaigns are built, launched, tracked, and reported with precision and consistency
Translate GTM strategy and quarterly priorities into executable, multi‑channel campaigns with clear timelines, ownership, and defined pipeline targets
Maintain campaign calendars, workflows, and cross‑functional coordination
Establish and enforce QA processes, documentation, and execution standards
Campaign Infrastructure & Systems
Own campaign architecture including UTMs, tracking logic, and system integrity
Build and deploy campaign assets within marketing systems (emails, landing pages, segmentation, audience lists, dashboards)
Partner closely with RevOps on attribution and data alignment while retaining ownership of marketing execution
Performance & Pipeline Accountability
Manage campaign KPIs, pipeline contribution, and channel‑level optimization plans
Drive reporting consistency and performance visibility across the Demand Gen team
Identify operational gaps and implement scalable improvements
Budget & Resource Management
Oversee campaign budgets, pacing, vendor management, and spend tracking
Ensure efficient allocation of spend aligned to pipeline and revenue targets
Track performance against investment to support ROI accountability and quarterly planning
Technology & GTM Enablement
Leverage automation, intent, and modern GTM tools to improve targeting and segmentation
Continuously optimize systems and processes to support scalable growth
Requirements
5+ years of experience in B2B demand generation, growth marketing, or marketing operations within a SaaS environment
Demonstrated experience executing and coordinating multi‑channel campaigns across paid media, events, webinars, ABM, and email marketing
Strong operational discipline with the ability to independently manage campaign build, tracking architecture, budgets, and performance reporting
Hands‑on experience with marketing automation platforms, CRM systems, and attribution/reporting tools
Experience building and optimizing email nurture and lifecycle programs
A data‑driven mindset with the ability to analyze performance, manage pipeline KPIs, and translate insights into action
Strong project management skills with the ability to manage multiple concurrent initiatives in a fast‑paced environment
Experience with modern GTM and signal‑based targeting tools (e.g., Clay, HockeyStack, enrichment platforms) preferred
Strong presentation skills, including advanced PowerPoint and Google Slides capabilities for executive‑ready reporting
We are hybrid for the long term - with a great home/ office work mix (three days in office per week), passionate and diverse team members, and a vibrant company culture.
The salary range for this position is $100,000-110,000. The actual salary amount will vary depending on the applicants experience, skills and abilities as well as internal equity and market data. This position is eligible for additional bonus compensation, full details will be provided during the recruitment process.
Equal Opportunity Employer Skai, Inc. is an Equal Opportunity Employer. At Skai, we believe ensuring a diverse, equitable, and inclusive workplace is not just an ideal to strive for; it is right, necessary, and our responsibility as humans. Our full DE&I commitment and global framework can be viewed on our company website and are aligned to our core values. We strongly encourage and seek applications from women, people of color, and bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, medical condition including acquired immune deficiency syndrome (AIDS) and AIDS‑related conditions, or any other protected status. Also pursuant to the San Francisco Fair Chance Ordinance, we encourage and will consider for employment qualified applicants with arrest and conviction records.
Applicants with Disabilities Reasonable accommodation will be made so that qualified disabled applicants may participate in the application process. Please advise in writing of special needs at the time of application.
Skai is an E‑Verify employer #J-18808-Ljbffr
Skai (formally Kenshoo) is looking for the best and the brightest to join our rapidly growing team. We're proud of our industry-leading digital marketing software but we're even prouder of the people behind it. That's where you come in!
We are looking for a commercially minded, data-driven Senior Marketing Operations Manager to lead the operational execution of our global demand generation programs.
This role sits at the center of the Demand Gen function, translating marketing strategy and quarterly priorities into structured, measurable campaigns that drive pipeline growth. You will oversee campaign execution, email programs, marketing technology, and data integrity — ensuring initiatives are delivered on time, tracked accurately, and optimized for performance.
You will also project manage key cross-functional “big rock” initiatives, acting as the operational lead behind major launches and revenue‑driving programs.
Key Responsibilities: Campaign Execution & Coordination
Lead operational execution across all demand generation programs, ensuring campaigns are built, launched, tracked, and reported with precision and consistency
Translate GTM strategy and quarterly priorities into executable, multi‑channel campaigns with clear timelines, ownership, and defined pipeline targets
Maintain campaign calendars, workflows, and cross‑functional coordination
Establish and enforce QA processes, documentation, and execution standards
Campaign Infrastructure & Systems
Own campaign architecture including UTMs, tracking logic, and system integrity
Build and deploy campaign assets within marketing systems (emails, landing pages, segmentation, audience lists, dashboards)
Partner closely with RevOps on attribution and data alignment while retaining ownership of marketing execution
Performance & Pipeline Accountability
Manage campaign KPIs, pipeline contribution, and channel‑level optimization plans
Drive reporting consistency and performance visibility across the Demand Gen team
Identify operational gaps and implement scalable improvements
Budget & Resource Management
Oversee campaign budgets, pacing, vendor management, and spend tracking
Ensure efficient allocation of spend aligned to pipeline and revenue targets
Track performance against investment to support ROI accountability and quarterly planning
Technology & GTM Enablement
Leverage automation, intent, and modern GTM tools to improve targeting and segmentation
Continuously optimize systems and processes to support scalable growth
Requirements
5+ years of experience in B2B demand generation, growth marketing, or marketing operations within a SaaS environment
Demonstrated experience executing and coordinating multi‑channel campaigns across paid media, events, webinars, ABM, and email marketing
Strong operational discipline with the ability to independently manage campaign build, tracking architecture, budgets, and performance reporting
Hands‑on experience with marketing automation platforms, CRM systems, and attribution/reporting tools
Experience building and optimizing email nurture and lifecycle programs
A data‑driven mindset with the ability to analyze performance, manage pipeline KPIs, and translate insights into action
Strong project management skills with the ability to manage multiple concurrent initiatives in a fast‑paced environment
Experience with modern GTM and signal‑based targeting tools (e.g., Clay, HockeyStack, enrichment platforms) preferred
Strong presentation skills, including advanced PowerPoint and Google Slides capabilities for executive‑ready reporting
We are hybrid for the long term - with a great home/ office work mix (three days in office per week), passionate and diverse team members, and a vibrant company culture.
The salary range for this position is $100,000-110,000. The actual salary amount will vary depending on the applicants experience, skills and abilities as well as internal equity and market data. This position is eligible for additional bonus compensation, full details will be provided during the recruitment process.
Equal Opportunity Employer Skai, Inc. is an Equal Opportunity Employer. At Skai, we believe ensuring a diverse, equitable, and inclusive workplace is not just an ideal to strive for; it is right, necessary, and our responsibility as humans. Our full DE&I commitment and global framework can be viewed on our company website and are aligned to our core values. We strongly encourage and seek applications from women, people of color, and bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, medical condition including acquired immune deficiency syndrome (AIDS) and AIDS‑related conditions, or any other protected status. Also pursuant to the San Francisco Fair Chance Ordinance, we encourage and will consider for employment qualified applicants with arrest and conviction records.
Applicants with Disabilities Reasonable accommodation will be made so that qualified disabled applicants may participate in the application process. Please advise in writing of special needs at the time of application.
Skai is an E‑Verify employer #J-18808-Ljbffr