Social Media Specialist
Ampersand Brands, Denver, CO, United States
Ampersand Brands is a growing portfolio of beloved confectionery brands, including Hammond’s Candies, the iconic hand‑crafted candy maker, and Lolli & Pops, a premium retail and gifting brand with a national presence. The company is backed by strong growth ambitions, combining innovation, brand storytelling, and operational excellence to expand its reach and solidify its position as a leading player in the U.S. confections industry.
Position Overview We are looking for a creative and enthusiastic Social Media Specialist to develop and execute engaging social media strategies across both Lolli & Pops and Hammonds Candies brands. The ideal candidate excels at creating authentic, UGC‑style video content for platforms like Instagram, TikTok, Pinterest, and YouTube. You’ll bring strong video creation skills, platform expertise, community management, and a data‑driven approach to growing our social presence. This role will help build brand awareness, drive engagement, and support our marketing objectives through compelling visual storytelling that captures the joy and excitement of our confectionery brands.
Primary Responsibilities Social Media Management (65%)
Develop and implement comprehensive social media strategies for both Lolli & Pops and Hammonds Candies across multiple platforms with primary focus on:
TikTok
Pinterest
LinkedIn
YouTube
Create and maintain content calendars for all social platforms, ensuring consistent and timely posting
Build engaged communities across all platforms with platform‑specific strategies
Master platform‑specific features (Instagram Reels, TikTok trends, Pinterest boards, YouTube Shorts)
Stay current on social media trends, platform updates, and best practices to ensure our content remains relevant and effective
Manage social media advertising campaigns, including audience targeting, ad creation, and budget management
Monitor social analytics and provide regular reports on performance, insights, and recommendations by platform
Collaborate with the marketing team to ensure social media initiatives align with broader marketing campaigns and seasonal promotions
Content Creation (25%)
Plan, shoot, and edit authentic, iPhone‑style UGC videos optimized for social platforms (Reels, TikTok, YouTube Shorts)
Create quick‑paced, engaging video content that follows current social media trends and formats
Develop platform‑specific content strategies with a heavy emphasis on video
Showcase products in natural, relatable settings that drive engagement and conversion
Develop compelling written content that reflects each brand’s unique voice and appeals to their respective audiences
Create visually appealing graphics and designs that maintain brand consistency while standing out in social feeds
Build a library of content assets that can be leveraged across multiple platforms and campaigns
Stay ahead of content trends and continuously refresh creative approaches
Community Management (10%)
Monitor and respond to comments, messages, and mentions across all social platforms in a timely manner
Address customer service inquiries received through social channels, coordinating with the customer service team as needed
Foster community engagement through interactive content, questions, contests, and user‑generated content initiatives
Identify and develop relationships with influencers and brand advocates who align with our values and aesthetic
Handle potential crisis situations with grace and in accordance with company guidelines
Qualifications Required Skills & Experience
1‑3 years of professional experience in social media, preferably in food, retail, or consumer goods
Experience creating engaging content across Instagram, TikTok, Pinterest, and YouTube
Strong video content creation skills with experience creating authentic, UGC‑style content
Proficiency with mobile video creation, editing apps, and basic video production
Understanding of each social platform’s unique features, audience behaviors, and best practices
Experience with social media management tools (Hootsuite, Sprout Social, Later, etc.)
Ability to analyze performance data and adjust strategies accordingly
Strong communication skills and ability to represent brands online
Good organizational skills and ability to manage multiple priorities across various platforms
Bachelor’s degree in Marketing, Communications, or related field preferred
Preferred Skills & Experience
Knowledge of email marketing and SMS marketing strategies
Experience with Adobe Creative Suite or similar design tools
Understanding of SEO principles as they relate to social content
Experience managing multiple brand accounts simultaneously
Knowledge of or passion for the confectionery or specialty food industry
Why You’ll Love Working Here
The chance to lead not one, but two iconic brands — with very different but equally lovable personalities.
A small, scrappy team that punches above its weight.
A culture rooted in thoughtfulness, creativity, and joy.
Hybrid position with four days per week in office.
The pay range for this role is:
50,000 - 60,000 USD per year (Corporate)
#J-18808-Ljbffr
Position Overview We are looking for a creative and enthusiastic Social Media Specialist to develop and execute engaging social media strategies across both Lolli & Pops and Hammonds Candies brands. The ideal candidate excels at creating authentic, UGC‑style video content for platforms like Instagram, TikTok, Pinterest, and YouTube. You’ll bring strong video creation skills, platform expertise, community management, and a data‑driven approach to growing our social presence. This role will help build brand awareness, drive engagement, and support our marketing objectives through compelling visual storytelling that captures the joy and excitement of our confectionery brands.
Primary Responsibilities Social Media Management (65%)
Develop and implement comprehensive social media strategies for both Lolli & Pops and Hammonds Candies across multiple platforms with primary focus on:
TikTok
YouTube
Create and maintain content calendars for all social platforms, ensuring consistent and timely posting
Build engaged communities across all platforms with platform‑specific strategies
Master platform‑specific features (Instagram Reels, TikTok trends, Pinterest boards, YouTube Shorts)
Stay current on social media trends, platform updates, and best practices to ensure our content remains relevant and effective
Manage social media advertising campaigns, including audience targeting, ad creation, and budget management
Monitor social analytics and provide regular reports on performance, insights, and recommendations by platform
Collaborate with the marketing team to ensure social media initiatives align with broader marketing campaigns and seasonal promotions
Content Creation (25%)
Plan, shoot, and edit authentic, iPhone‑style UGC videos optimized for social platforms (Reels, TikTok, YouTube Shorts)
Create quick‑paced, engaging video content that follows current social media trends and formats
Develop platform‑specific content strategies with a heavy emphasis on video
Showcase products in natural, relatable settings that drive engagement and conversion
Develop compelling written content that reflects each brand’s unique voice and appeals to their respective audiences
Create visually appealing graphics and designs that maintain brand consistency while standing out in social feeds
Build a library of content assets that can be leveraged across multiple platforms and campaigns
Stay ahead of content trends and continuously refresh creative approaches
Community Management (10%)
Monitor and respond to comments, messages, and mentions across all social platforms in a timely manner
Address customer service inquiries received through social channels, coordinating with the customer service team as needed
Foster community engagement through interactive content, questions, contests, and user‑generated content initiatives
Identify and develop relationships with influencers and brand advocates who align with our values and aesthetic
Handle potential crisis situations with grace and in accordance with company guidelines
Qualifications Required Skills & Experience
1‑3 years of professional experience in social media, preferably in food, retail, or consumer goods
Experience creating engaging content across Instagram, TikTok, Pinterest, and YouTube
Strong video content creation skills with experience creating authentic, UGC‑style content
Proficiency with mobile video creation, editing apps, and basic video production
Understanding of each social platform’s unique features, audience behaviors, and best practices
Experience with social media management tools (Hootsuite, Sprout Social, Later, etc.)
Ability to analyze performance data and adjust strategies accordingly
Strong communication skills and ability to represent brands online
Good organizational skills and ability to manage multiple priorities across various platforms
Bachelor’s degree in Marketing, Communications, or related field preferred
Preferred Skills & Experience
Knowledge of email marketing and SMS marketing strategies
Experience with Adobe Creative Suite or similar design tools
Understanding of SEO principles as they relate to social content
Experience managing multiple brand accounts simultaneously
Knowledge of or passion for the confectionery or specialty food industry
Why You’ll Love Working Here
The chance to lead not one, but two iconic brands — with very different but equally lovable personalities.
A small, scrappy team that punches above its weight.
A culture rooted in thoughtfulness, creativity, and joy.
Hybrid position with four days per week in office.
The pay range for this role is:
50,000 - 60,000 USD per year (Corporate)
#J-18808-Ljbffr