Director of Sales - Massman Automation
GOEBEL FIXTURE COMPANY, Alexandria, MN, United States
Director of Sales - Massman Automation (Sales)
The Director of Sales, Massman Automation is responsible for leading and executing the commercial strategy for Massman Automation and driving profitable revenue growth. This role leads Regional Sales Managers while establishing disciplined pipeline management, forecast accuracy, margin accountability, and CRM rigor. The Director balances strategic leadership with hands‑on sales engagement and serves as the senior commercial leader for the division. Operating within Massman Companies enterprise model, this leader ensures alignment with company-wide commercial standards while delivering strong divisional performance in engineered-to-order capital equipment sales environments.
Key Responsibilities
Commercial Strategy & Growth Execution
Develop and execute the annual sales strategy aligned with divisional and enterprise growth objectives. Drive profitable revenue growth while maintaining margin discipline and deal quality. Identify market opportunities, competitive positioning strategies, and targeted growth segments. Translate enterprise-level commercial objectives into actionable divisional sales plans. Sales Leadership & Team Development
Lead, coach, and develop Regional Sales Managers. Establish clear performance expectations, KPIs, and accountability standards. Improve win rates, productivity, and commercial effectiveness across the team. Recruit and retain high-performing sales talent aligned with Massman values. Metric-Driven Commercial Excellence
Establish and manage key commercial KPIs including pipeline health, forecast accuracy, win/loss performance, margin quality, and sales cycle duration. Drive disciplined CRM usage and structured forecasting cadence. Lead regular pipeline and performance reviews to improve visibility and reduce revenue volatility. Strategic & Key Account Growth
Develop and expand relationships with strategic and multi‑site manufacturing customers. Support enterprise selling initiatives including standardization efforts and preferred supplier positioning where applicable. Engage executive‑level customer stakeholders to strengthen long‑term partnerships and lifecycle value. Cross‑Functional Partnership & Execution
Partner closely with Engineering, Operations, Service, and Finance to ensure accurate scoping, executable solutions, and reduced project risk. Support smooth customer handoff from sales to project execution. Align divisional activities with Massman’s simplified customer experience model.
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Commercial Strategy & Growth Execution
Develop and execute the annual sales strategy aligned with divisional and enterprise growth objectives. Drive profitable revenue growth while maintaining margin discipline and deal quality. Identify market opportunities, competitive positioning strategies, and targeted growth segments. Translate enterprise-level commercial objectives into actionable divisional sales plans. Sales Leadership & Team Development
Lead, coach, and develop Regional Sales Managers. Establish clear performance expectations, KPIs, and accountability standards. Improve win rates, productivity, and commercial effectiveness across the team. Recruit and retain high-performing sales talent aligned with Massman values. Metric-Driven Commercial Excellence
Establish and manage key commercial KPIs including pipeline health, forecast accuracy, win/loss performance, margin quality, and sales cycle duration. Drive disciplined CRM usage and structured forecasting cadence. Lead regular pipeline and performance reviews to improve visibility and reduce revenue volatility. Strategic & Key Account Growth
Develop and expand relationships with strategic and multi‑site manufacturing customers. Support enterprise selling initiatives including standardization efforts and preferred supplier positioning where applicable. Engage executive‑level customer stakeholders to strengthen long‑term partnerships and lifecycle value. Cross‑Functional Partnership & Execution
Partner closely with Engineering, Operations, Service, and Finance to ensure accurate scoping, executable solutions, and reduced project risk. Support smooth customer handoff from sales to project execution. Align divisional activities with Massman’s simplified customer experience model.
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