Salesforce Marketing Cloud Engineer
Kasmo Global, Dallas, TX, United States
Key Responsibilities:
Develop and implement solutions in SFMC using AMP Script, HTML, CSS, SQL, SSJS, and/or JavaScript. Build and manage cloud pages using content blocks and HTML/CSS, including forms, surveys, and dynamic content. Design and execute marketing automation workflows using Email Studio, Journey Builder, Automation Studio, and Data Extensions. Collaborate with cross-functional teams to ensure seamless integration between SFMC and Salesforce Core, as well as other platforms. Implement, customize, and optimize email templates, journeys, automations, and cloud pages to enhance campaign performance. Ensure compliance with email laws and best practices, including CAN-SPAM, GDPR, and other regulations.
Qualifications:
Bachelor's degree in computer science, a related field, or equivalent alternative education, skills, and/or practical experience is required 5+ years of hands-on experience in Salesforce Marketing Cloud, with a focus on email marketing and automation. Proficiency in AMP Script, HTML/CSS, SQL, SSJS, and JavaScript is essential. Extensive experience in SFMC platform configuration, automation, and journey orchestration. Strong understanding of email deliverability, compliance standards, and A/B testing methodologies. Experience working with Litmus or Email on Acid for email testing. Experience with OOTB and custom Preference Centers is a plus. Experience implementing MobileConnect and MobilePush is an advantage. Strong problem-solving skills with the ability to troubleshoot and resolve technical issues effectively. Excellent communication skills, with the ability to work collaboratively with stakeholders at various levels.
Preferred Skills:
Integration experience with Salesforce Core and other platforms. In-depth knowledge of SFMC platform end-to-end functionalities, including cloud pages, automation, journeys, and data handling.
Develop and implement solutions in SFMC using AMP Script, HTML, CSS, SQL, SSJS, and/or JavaScript. Build and manage cloud pages using content blocks and HTML/CSS, including forms, surveys, and dynamic content. Design and execute marketing automation workflows using Email Studio, Journey Builder, Automation Studio, and Data Extensions. Collaborate with cross-functional teams to ensure seamless integration between SFMC and Salesforce Core, as well as other platforms. Implement, customize, and optimize email templates, journeys, automations, and cloud pages to enhance campaign performance. Ensure compliance with email laws and best practices, including CAN-SPAM, GDPR, and other regulations.
Qualifications:
Bachelor's degree in computer science, a related field, or equivalent alternative education, skills, and/or practical experience is required 5+ years of hands-on experience in Salesforce Marketing Cloud, with a focus on email marketing and automation. Proficiency in AMP Script, HTML/CSS, SQL, SSJS, and JavaScript is essential. Extensive experience in SFMC platform configuration, automation, and journey orchestration. Strong understanding of email deliverability, compliance standards, and A/B testing methodologies. Experience working with Litmus or Email on Acid for email testing. Experience with OOTB and custom Preference Centers is a plus. Experience implementing MobileConnect and MobilePush is an advantage. Strong problem-solving skills with the ability to troubleshoot and resolve technical issues effectively. Excellent communication skills, with the ability to work collaboratively with stakeholders at various levels.
Preferred Skills:
Integration experience with Salesforce Core and other platforms. In-depth knowledge of SFMC platform end-to-end functionalities, including cloud pages, automation, journeys, and data handling.