Fractional Principal Product Designer
Gofractional, San Francisco, CA, United States
The Opportunity
We're looking for a seasoned Principal Product Designer to join us on a contract basis during a critical period of growth. You'll own the design of some of our most impactful buyer and owner-facing experiences, starting with a rebrand of Pacaso.com and ultra personalized experiences for our buyers to drive conversion, followed by our swap and scheduling features for owners.
This is a rare contract role with real runway: the right person has an opportunity to extend beyond the initial engagement, with a potential path to a full-time position in 2027.
What You'll Own Buyer Collaboration
Lead design of
ultra-personalized experiences
tailored to high net worth individuals to drive buyer conversion and the website and mobile app
Lead the design perspective of our
brand redesign , expected to take place in Q2 — bringing a fresh visual lens to how Pacaso presents itself to prospective buyers
Owner Experience
Lead design for Pacaso's
swap experience
— the core feature that allows co-owners to trade stays across our global portfolio — including new swap functionality being extended to
Infinity (whole home) owners
Own the
in-app owner experience
holistically, including enhancements to other features such as scheduling, our AI concierge, and financing.
Translate complex concepts into elegant, intuitive experiences that feel premium at every touchpoint
What We’re Looking For Customer obsession.
You have a customer first mentality. You are a data driven decision maker, leveraging customer research and feedback to drive design decisions.
Luxury-first design instincts.
You have a portfolio that demonstrates deep experience designing for premium and luxury audiences. You understand the nuance between clean and elevated — and you never settle for generic.
AI-augmented workflow.
You actively leverage AI tools to accelerate your design process, from ideation to production-ready specs. You clone yourself with the right tools and move faster without sacrificing craft.
Engineering partnership.
Working with engineers isn't just something you tolerate — it's one of your superpowers. You communicate clearly, document thoroughly, and build trust quickly with technical partners.
Startup agility.
You've operated in fast-moving environments and know how to get up to speed quickly, make decisions with ambiguity, and ship high-quality work at pace.
Sharp attention to detail.
You catch what others miss. Your work reflects a high bar for typography, spacing, interaction, and consistency — especially at the component and system level. You are comfortable working in ambiguity in the midst of product complexity.
Collaboration and communication.
You're a clear, proactive communicator across design, product, and engineering, and cross-functional teams — and you raise the design quality of every team you're part of.
Qualifications
8+ years of product design experience, with a significant portion at the principal or senior + level
Portfolio demonstrating luxury or premium consumer product design (hospitality, real estate, travel, fintech, or adjacent industries strongly preferred)
Experience translating brand vision into elevated product experiences
Experience translating complex concepts into simple experiences for a luxury audience
Proficiency in Figma, including component libraries and design systems
Experience with mobile app design (iOS and Android) and responsive web
Demonstrated use of AI tools in your design workflow (e.g., generative design, AI-assisted prototyping, documentation acceleration)
Experience in a startup or high-growth environment where speed and quality coexisted
Nice to Have
Experience with fractional ownership, real estate, or luxury travel platforms
Familiarity with brand redesign or design system migration projects
Prior work on owner/member portals or loyalty/swap/exchange-type features
Why This Role
Work on a product used by real people at their second homes — a genuinely exciting design challenge
Direct access to executive leadership and meaningful ownership over key experiences
Fast feedback loops, low bureaucracy, and a team that values craft
Real potential for this to become something more
Details
Location:
Remote
Type:
Full-Time Contract
Duration:
3 months, with strong potential for extension and full-time opportunity in 2027
You’ll love working at Pacaso because of our ...
Competitive salary and stock options.
Unlimited, flexible PTO for exempt employees.
Excellent medical, dental and vision insurance.
Sponsored memberships to One Medical, Ginger and Carrot.
401(k) to help you save for the future.
Paid maternity and paternity leave.
Generous home office stipend and monthly cell phone reimbursement.
Quarterly remote team building events and L&D opportunities.
#J-18808-Ljbffr
This is a rare contract role with real runway: the right person has an opportunity to extend beyond the initial engagement, with a potential path to a full-time position in 2027.
What You'll Own Buyer Collaboration
Lead design of
ultra-personalized experiences
tailored to high net worth individuals to drive buyer conversion and the website and mobile app
Lead the design perspective of our
brand redesign , expected to take place in Q2 — bringing a fresh visual lens to how Pacaso presents itself to prospective buyers
Owner Experience
Lead design for Pacaso's
swap experience
— the core feature that allows co-owners to trade stays across our global portfolio — including new swap functionality being extended to
Infinity (whole home) owners
Own the
in-app owner experience
holistically, including enhancements to other features such as scheduling, our AI concierge, and financing.
Translate complex concepts into elegant, intuitive experiences that feel premium at every touchpoint
What We’re Looking For Customer obsession.
You have a customer first mentality. You are a data driven decision maker, leveraging customer research and feedback to drive design decisions.
Luxury-first design instincts.
You have a portfolio that demonstrates deep experience designing for premium and luxury audiences. You understand the nuance between clean and elevated — and you never settle for generic.
AI-augmented workflow.
You actively leverage AI tools to accelerate your design process, from ideation to production-ready specs. You clone yourself with the right tools and move faster without sacrificing craft.
Engineering partnership.
Working with engineers isn't just something you tolerate — it's one of your superpowers. You communicate clearly, document thoroughly, and build trust quickly with technical partners.
Startup agility.
You've operated in fast-moving environments and know how to get up to speed quickly, make decisions with ambiguity, and ship high-quality work at pace.
Sharp attention to detail.
You catch what others miss. Your work reflects a high bar for typography, spacing, interaction, and consistency — especially at the component and system level. You are comfortable working in ambiguity in the midst of product complexity.
Collaboration and communication.
You're a clear, proactive communicator across design, product, and engineering, and cross-functional teams — and you raise the design quality of every team you're part of.
Qualifications
8+ years of product design experience, with a significant portion at the principal or senior + level
Portfolio demonstrating luxury or premium consumer product design (hospitality, real estate, travel, fintech, or adjacent industries strongly preferred)
Experience translating brand vision into elevated product experiences
Experience translating complex concepts into simple experiences for a luxury audience
Proficiency in Figma, including component libraries and design systems
Experience with mobile app design (iOS and Android) and responsive web
Demonstrated use of AI tools in your design workflow (e.g., generative design, AI-assisted prototyping, documentation acceleration)
Experience in a startup or high-growth environment where speed and quality coexisted
Nice to Have
Experience with fractional ownership, real estate, or luxury travel platforms
Familiarity with brand redesign or design system migration projects
Prior work on owner/member portals or loyalty/swap/exchange-type features
Why This Role
Work on a product used by real people at their second homes — a genuinely exciting design challenge
Direct access to executive leadership and meaningful ownership over key experiences
Fast feedback loops, low bureaucracy, and a team that values craft
Real potential for this to become something more
Details
Location:
Remote
Type:
Full-Time Contract
Duration:
3 months, with strong potential for extension and full-time opportunity in 2027
You’ll love working at Pacaso because of our ...
Competitive salary and stock options.
Unlimited, flexible PTO for exempt employees.
Excellent medical, dental and vision insurance.
Sponsored memberships to One Medical, Ginger and Carrot.
401(k) to help you save for the future.
Paid maternity and paternity leave.
Generous home office stipend and monthly cell phone reimbursement.
Quarterly remote team building events and L&D opportunities.
#J-18808-Ljbffr