Brand Strategist
KFC Corporation, Irvine, CA, United States
Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,500+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands .
Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.
We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.
At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.
About the Job:
The Sr. Analyst, Brand Strategy is responsible for supporting the team that is tasked with the exciting challenge to identify, explore and launch new ventures within the Taco Bell US business. With this intrapreneurial-style role, the opportunities for learning are endless: the ability to impact the long-term growth of the Taco Bell brand, exposure to white space ideation, continued growth within the marketing brand strategy and planning team and helping to accelerate the success of our new ventures like breakfast or delivery. The Sr Analyst, Brand Strategy will report to the Manager, Brand Strategy – Category Entry Points and help to support a cross-functional group of partners working toward shared outcomes.
Responsibilities
The Day-to-Day: Assist team in identifying dependable research tools (internal and external) to help understand business and brand growth opportunities Demonstrate foundational knowledge of QSR business model Coordinate cross-functional discussions that support and drive forward category entry point workstreams Help to prepare presentations for partners at all levels with coach direction that effectively explain opportunity size and roadmaps to launch Lead creative execution with internal creative agency, support Sr. Manager with creative execution with external agencies Generate timelines/workback schedules for creative campaigns to support national tests and launches Ability to interpret and use customer insights Understand drivers of business growth to support team’s evaluation of potential category entry points for Taco Bell including research and sizing new opportunities for growth Partner with Product Marketing team & Sr. Brand Manager to draft Idea Briefs and Call For Work Briefs Build relationships and collaborate with cross-functional peers to capture inputs from multiple points of view Demonstrate ability to collaboratively brainstorm and explore new brand and business opportunities Support XF team meetings, maintaining accurate notes and relevant files Efficiently assist peers and partners when sought out for information related to brand/creative campaigns and/or test programs Proactively seek opportunities to build know-how Demonstrate curiosity and hunger to learn by asking questions, seeking clarification, forming connections with peers and partners Consistently participate and engage in team bonding events and Marketing Department culture-building activities
Qualifications
Is This You? Understand drivers of business growth to support team’s evaluation of potential category entry points for Taco Bell including research and sizing new opportunities for growth Partner with Product Marketing team & Sr. Brand Manager to draft Idea Briefs and Call For Work Briefs Build relationships and collaborate with cross-functional peers to capture inputs from multiple points of view Demonstrate ability to collaboratively brainstorm and explore new brand and business opportunities Support XF team meetings, maintaining accurate notes and relevant files Efficiently assist peers and partners when sought out for information related to brand/creative campaigns and/or test programs Proactively seek opportunities to build know-how Demonstrate curiosity and hunger to learn by asking questions, seeking clarification, forming connections with peers and partners Consistently participate and engage in team bonding events and Marketing Department culture-building activities Work-Hard, Play-Hard: Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday Onsite childcare through Bright Horizons Onsite dining center and game room (yes, there is a Taco Bell inside the building) Onsite dry cleaning, laundry services, carwash, Onsite gym with fitness classes and personal trainer sessions Up to 4 weeks of vacation per year plus holidays and time off for volunteering Generous parental leave for all new parents and adoption assistance program 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting Comprehensive medical & dental including prescription drug benefits and 100% preventive care Salary Range: $105,000 to $110,000 annually + bonus eligibility + benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs. US Job Seekers/Employees - To view the "Know Your Rights" poster, click here . You may also access Taco Bell’s Pay Transparency Policy Statement. Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position. California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees here . Job Info
Job Identification 4877 Posting Date 03/06/2026, 12:07 AM Degree Level Bachelor's Degree Job Schedule Full time Locations Irvine, CA, United States (Hybrid)
#J-18808-Ljbffr
The Day-to-Day: Assist team in identifying dependable research tools (internal and external) to help understand business and brand growth opportunities Demonstrate foundational knowledge of QSR business model Coordinate cross-functional discussions that support and drive forward category entry point workstreams Help to prepare presentations for partners at all levels with coach direction that effectively explain opportunity size and roadmaps to launch Lead creative execution with internal creative agency, support Sr. Manager with creative execution with external agencies Generate timelines/workback schedules for creative campaigns to support national tests and launches Ability to interpret and use customer insights Understand drivers of business growth to support team’s evaluation of potential category entry points for Taco Bell including research and sizing new opportunities for growth Partner with Product Marketing team & Sr. Brand Manager to draft Idea Briefs and Call For Work Briefs Build relationships and collaborate with cross-functional peers to capture inputs from multiple points of view Demonstrate ability to collaboratively brainstorm and explore new brand and business opportunities Support XF team meetings, maintaining accurate notes and relevant files Efficiently assist peers and partners when sought out for information related to brand/creative campaigns and/or test programs Proactively seek opportunities to build know-how Demonstrate curiosity and hunger to learn by asking questions, seeking clarification, forming connections with peers and partners Consistently participate and engage in team bonding events and Marketing Department culture-building activities
Qualifications
Is This You? Understand drivers of business growth to support team’s evaluation of potential category entry points for Taco Bell including research and sizing new opportunities for growth Partner with Product Marketing team & Sr. Brand Manager to draft Idea Briefs and Call For Work Briefs Build relationships and collaborate with cross-functional peers to capture inputs from multiple points of view Demonstrate ability to collaboratively brainstorm and explore new brand and business opportunities Support XF team meetings, maintaining accurate notes and relevant files Efficiently assist peers and partners when sought out for information related to brand/creative campaigns and/or test programs Proactively seek opportunities to build know-how Demonstrate curiosity and hunger to learn by asking questions, seeking clarification, forming connections with peers and partners Consistently participate and engage in team bonding events and Marketing Department culture-building activities Work-Hard, Play-Hard: Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday Onsite childcare through Bright Horizons Onsite dining center and game room (yes, there is a Taco Bell inside the building) Onsite dry cleaning, laundry services, carwash, Onsite gym with fitness classes and personal trainer sessions Up to 4 weeks of vacation per year plus holidays and time off for volunteering Generous parental leave for all new parents and adoption assistance program 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting Comprehensive medical & dental including prescription drug benefits and 100% preventive care Salary Range: $105,000 to $110,000 annually + bonus eligibility + benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs. US Job Seekers/Employees - To view the "Know Your Rights" poster, click here . You may also access Taco Bell’s Pay Transparency Policy Statement. Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position. California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees here . Job Info
Job Identification 4877 Posting Date 03/06/2026, 12:07 AM Degree Level Bachelor's Degree Job Schedule Full time Locations Irvine, CA, United States (Hybrid)
#J-18808-Ljbffr