Manager, SEO and Digital Experience
Colorado In Motion, Louisville, KY, United States
Overview
Role Summary
The Manager, SEO & Digital Experience (UX) owns the organic growth and digital experience strategy across Evidence in Motion’s ecosystem. This role is responsible for driving discoverability, usability, and conversion performance through a coordinated approach to SEO, UX/CRO, web development, and content enablement.
This role serves as the enterprise owner of organic acquisition and on‑site experience, directing strategy across business units while ensuring execution is consistent, scalable, and performance‑driven. The Manager is a hands‑on leader who actively drives on‑page and off‑page SEO strategy and execution while leading and developing key SEO team members and serves as the primary partner to Product Marketing and Creative Teams.
Responsibilities Enterprise SEO Strategy & Leadership
Own and evolve EIM’s enterprise SEO strategy across all business units and web properties
Direct SEO planning across technical SEO, on‑page optimization, content enablement, and authority building
Lead the SEO strategy, setting priorities, standards, and success metrics
Ensure SEO strategies align with product priorities, enrollment goals, and market demand
Monitor algorithm changes, industry trends, and competitive landscape to proactively adjust strategy
UX, CRO & Digital Experience Ownership
Own UX and conversion rate optimization (CRO) strategy across EIM web experiences
Identify and prioritize UX improvements that enhance clarity, usability, and conversion
Partner with Analytics to define hypotheses, testing plans, and success metrics
Ensure user experience decisions are data‑informed and aligned with student and partner needs
Web Development & Platform Enablement
Provide strategic direction and prioritization for web development efforts across marketing properties
Partner with Web Developer to ensure performance, accessibility, scalability, and technical SEO best practices
Guide platform decisions related to CMS, site architecture, and front‑end standards
Ensure web development efforts support SEO, UX, lifecycle, and attribution requirements
Content Enablement & Coordination
Partner with Product Marketing, Content Marketing, and Writer resources to ensure content is SEO‑informed and user‑focused
Direct content requirements related to keyword strategy, site structure, and search intent
Guide the Content Marketing Coordinator on optimization, publishing standards, and performance feedback
Ensure content supports discoverability, engagement, and conversion objectives
Cross‑Functional Collaboration
Partner closely with Product Marketing to align SEO and UX priorities with product positioning and launches
Collaborate with Analytics to define KPIs, dashboards, and performance insights
Work with Marketing Operations to ensure tracking, attribution, and lifecycle integration
Support launch initiatives with SEO and UX readiness inputs
Performance, Reporting & Optimization
Own organic growth, UX, and CRO performance metrics across the business
Review performance regularly and surface insights, risks, and opportunities to leadership
Drive continuous optimization through testing, iteration, and prioritization
Ensure clear documentation of learnings, best practices, and standards
Team Leadership & Development
Lead, mentor, and develop a multi‑disciplinary digital experience team
Set clear expectations, goals, and operating rhythms
Foster a collaborative, performance‑oriented culture focused on impact and accountability
Support hiring, onboarding, and capability development as the function scales
Qualifications
Bachelor’s degree in Marketing, Business, Computer Science, or related field, or equivalent experience; 7+ years experience in SEO, digital experience, growth, or performance marketing roles
Proven experience leading SEO strategy across multiple products or business units
Strong understanding of technical SEO, content optimization, UX, and CRO principles
Experience managing both individual contributors and people managers
Familiarity with CMS platforms (e.g., WordPress, Webflow) and web development workflows; strong analytical mindset with experience partnering with analytics teams
Excellent communication and cross‑functional collaboration skills
Ability to balance strategic leadership with hands‑on guidance
Experience in higher education, healthcare, or regulated environments is a plus
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The Manager, SEO & Digital Experience (UX) owns the organic growth and digital experience strategy across Evidence in Motion’s ecosystem. This role is responsible for driving discoverability, usability, and conversion performance through a coordinated approach to SEO, UX/CRO, web development, and content enablement.
This role serves as the enterprise owner of organic acquisition and on‑site experience, directing strategy across business units while ensuring execution is consistent, scalable, and performance‑driven. The Manager is a hands‑on leader who actively drives on‑page and off‑page SEO strategy and execution while leading and developing key SEO team members and serves as the primary partner to Product Marketing and Creative Teams.
Responsibilities Enterprise SEO Strategy & Leadership
Own and evolve EIM’s enterprise SEO strategy across all business units and web properties
Direct SEO planning across technical SEO, on‑page optimization, content enablement, and authority building
Lead the SEO strategy, setting priorities, standards, and success metrics
Ensure SEO strategies align with product priorities, enrollment goals, and market demand
Monitor algorithm changes, industry trends, and competitive landscape to proactively adjust strategy
UX, CRO & Digital Experience Ownership
Own UX and conversion rate optimization (CRO) strategy across EIM web experiences
Identify and prioritize UX improvements that enhance clarity, usability, and conversion
Partner with Analytics to define hypotheses, testing plans, and success metrics
Ensure user experience decisions are data‑informed and aligned with student and partner needs
Web Development & Platform Enablement
Provide strategic direction and prioritization for web development efforts across marketing properties
Partner with Web Developer to ensure performance, accessibility, scalability, and technical SEO best practices
Guide platform decisions related to CMS, site architecture, and front‑end standards
Ensure web development efforts support SEO, UX, lifecycle, and attribution requirements
Content Enablement & Coordination
Partner with Product Marketing, Content Marketing, and Writer resources to ensure content is SEO‑informed and user‑focused
Direct content requirements related to keyword strategy, site structure, and search intent
Guide the Content Marketing Coordinator on optimization, publishing standards, and performance feedback
Ensure content supports discoverability, engagement, and conversion objectives
Cross‑Functional Collaboration
Partner closely with Product Marketing to align SEO and UX priorities with product positioning and launches
Collaborate with Analytics to define KPIs, dashboards, and performance insights
Work with Marketing Operations to ensure tracking, attribution, and lifecycle integration
Support launch initiatives with SEO and UX readiness inputs
Performance, Reporting & Optimization
Own organic growth, UX, and CRO performance metrics across the business
Review performance regularly and surface insights, risks, and opportunities to leadership
Drive continuous optimization through testing, iteration, and prioritization
Ensure clear documentation of learnings, best practices, and standards
Team Leadership & Development
Lead, mentor, and develop a multi‑disciplinary digital experience team
Set clear expectations, goals, and operating rhythms
Foster a collaborative, performance‑oriented culture focused on impact and accountability
Support hiring, onboarding, and capability development as the function scales
Qualifications
Bachelor’s degree in Marketing, Business, Computer Science, or related field, or equivalent experience; 7+ years experience in SEO, digital experience, growth, or performance marketing roles
Proven experience leading SEO strategy across multiple products or business units
Strong understanding of technical SEO, content optimization, UX, and CRO principles
Experience managing both individual contributors and people managers
Familiarity with CMS platforms (e.g., WordPress, Webflow) and web development workflows; strong analytical mindset with experience partnering with analytics teams
Excellent communication and cross‑functional collaboration skills
Ability to balance strategic leadership with hands‑on guidance
Experience in higher education, healthcare, or regulated environments is a plus
#J-18808-Ljbffr