Assistant Director / Marketing and Fan Development
Virginia Polytechnic Institute and State University (VT), Blacksburg, VA, United States
Job Description
The Virginia Tech Department of Athletics embraces the core values of Integrity, Service, Honor, Excellence, and Strong Together. Guided by our motto, Ut Prosim (That I May Serve), we are committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community.
The Assistant Director of Marketing & Fan Development will support the marketing department efforts for fan and student engagement initiatives at Virginia Tech, working to create memorable and unique experiences. This position will report to the Assistant AD for Marketing & Fan Development, within the Brand Advancement team, with the goal of overseeing the implementation and management of marketing strategies to drive attendance, promotion, and engagement of athletic events, as well as increase the overall visibility of Virginia Tech Athletics.
Responsibilities
Primary marketing lead for Women’s Basketball and Baseball, developing and implementing external plans detailing efforts to drive attendance and revenue, promote games, engage the community and elevate the fan, student and student‑athlete experience.
Primary oversight of the marketing internship program, community engagement initiatives and the Maroon & Orange Memories exclusive experiences program.
Develop and oversee the football fan fest, Hokie Village, in collaboration with other units to drive engagement and revenue.
Collaborate with the In‑Venue Experience team on ideation and execution of game production including, but not limited to, promotions, giveaways, video, music and crowd engagement.
Contribute as a member of the revenue generation focused squad in marketing strategy and sales efforts for all ticketed sports including Football, Basketball, and Baseball; work collaboratively with the sales team on marketing and sales strategies for group ticket sales encompassing external groups and internal campus partnerships.
Required Qualifications
Bachelor’s degree in marketing or a related field with experience working in a marketing and fan development atmosphere.
Experience developing marketing plans and taking them from ideation through execution within a collaborative squad environment.
Strong interpersonal and communication skills, with the ability to communicate broadly to develop and maintain effective relationships with a wide range of stakeholders.
Strong leadership and problem‑solving skills with the ability to identify and analyze problems, as well as devise solutions.
Strong organizational, planning and time‑management skills, with knowledge of Microsoft Office and similar computer programs.
Functional knowledge of appropriate NCAA, conference and university rules and regulations as it pertains to the area of responsibility.
Preferred Qualifications
Master's degree in marketing or a related field.
Experience working in an intercollegiate athletics marketing department.
Demonstrated success in executing marketing and promotional efforts.
Experience coordinating fan‑focused special events.
Ticket promotions and sales experience.
Pay Band {lPayScaleID}
Overtime Status Exempt: Not eligible for overtime
Appointment Type Restricted
Salary Information $46,000
Hours per week 40+. Nights and weekends as needed.
Review Date 4/13/2026
Additional Information The successful candidate will be required to have a criminal conviction check. Contact Stuart Cochran at stuart@vt.edu during regular business hours at least 10 business days prior to the event.
Equal Employment Opportunity Statement Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.
Disability Accommodation If you are an individual with a disability and desire an accommodation, please contact
Stuart Cochran
at
stuart@vt.edu
during regular business hours at least 10 business days prior to the event.
#J-18808-Ljbffr
The Assistant Director of Marketing & Fan Development will support the marketing department efforts for fan and student engagement initiatives at Virginia Tech, working to create memorable and unique experiences. This position will report to the Assistant AD for Marketing & Fan Development, within the Brand Advancement team, with the goal of overseeing the implementation and management of marketing strategies to drive attendance, promotion, and engagement of athletic events, as well as increase the overall visibility of Virginia Tech Athletics.
Responsibilities
Primary marketing lead for Women’s Basketball and Baseball, developing and implementing external plans detailing efforts to drive attendance and revenue, promote games, engage the community and elevate the fan, student and student‑athlete experience.
Primary oversight of the marketing internship program, community engagement initiatives and the Maroon & Orange Memories exclusive experiences program.
Develop and oversee the football fan fest, Hokie Village, in collaboration with other units to drive engagement and revenue.
Collaborate with the In‑Venue Experience team on ideation and execution of game production including, but not limited to, promotions, giveaways, video, music and crowd engagement.
Contribute as a member of the revenue generation focused squad in marketing strategy and sales efforts for all ticketed sports including Football, Basketball, and Baseball; work collaboratively with the sales team on marketing and sales strategies for group ticket sales encompassing external groups and internal campus partnerships.
Required Qualifications
Bachelor’s degree in marketing or a related field with experience working in a marketing and fan development atmosphere.
Experience developing marketing plans and taking them from ideation through execution within a collaborative squad environment.
Strong interpersonal and communication skills, with the ability to communicate broadly to develop and maintain effective relationships with a wide range of stakeholders.
Strong leadership and problem‑solving skills with the ability to identify and analyze problems, as well as devise solutions.
Strong organizational, planning and time‑management skills, with knowledge of Microsoft Office and similar computer programs.
Functional knowledge of appropriate NCAA, conference and university rules and regulations as it pertains to the area of responsibility.
Preferred Qualifications
Master's degree in marketing or a related field.
Experience working in an intercollegiate athletics marketing department.
Demonstrated success in executing marketing and promotional efforts.
Experience coordinating fan‑focused special events.
Ticket promotions and sales experience.
Pay Band {lPayScaleID}
Overtime Status Exempt: Not eligible for overtime
Appointment Type Restricted
Salary Information $46,000
Hours per week 40+. Nights and weekends as needed.
Review Date 4/13/2026
Additional Information The successful candidate will be required to have a criminal conviction check. Contact Stuart Cochran at stuart@vt.edu during regular business hours at least 10 business days prior to the event.
Equal Employment Opportunity Statement Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.
Disability Accommodation If you are an individual with a disability and desire an accommodation, please contact
Stuart Cochran
at
stuart@vt.edu
during regular business hours at least 10 business days prior to the event.
#J-18808-Ljbffr