Account-Based Marketing Manager, Telco & Media Industries, Strategic Customer an
Amazon, Austin, TX, United States
Account-Based Marketing Manager, Telco & Media Industries, Strategic Customer and Partner Marketing
Job ID: 3191232 | Amazon Web Services, Inc.
Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands‑on execution to drive measurable business outcomes through targeted marketing initiatives.
The Account-Based Marketing Manager will own the end‑to‑end execution of territory ABM programs, working backwards from customer needs to create data‑driven, multi‑channel campaigns that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross‑functional stakeholders.
This position requires expertise in the Telecommunications and Media industries to address unique sector challenges including network modernization, 5G deployment, content delivery optimization, streaming infrastructure, broadcast transformation, and media supply chain innovation. The role demands understanding of industry‑specific pain points such as 5G monetization, edge computing for media, live streaming at scale, and content supply chain efficiency, along with familiarity with key industry events (NAB, MWC, IBC), technology shifts (cloud playout, virtualized networks, AI in media production), and regulatory considerations.
The ideal candidate will develop messaging that resonates with technical and business decision‑makers in telco operations, network engineering, media technology, broadcast operations, and content delivery roles, while demonstrating knowledge of industry‑specific technologies including network virtualization, content delivery networks, media asset management, broadcast systems, and streaming platforms. This position specifically focuses on covering Telecommunications accounts, an area that has not been adequately resourced previously, requiring someone who can navigate the unique sales cycles and procurement processes common in these enterprise environments.
Key Responsibilities
Design and execute territory‑specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
Create and implement multi‑channel programs (events, digital, direct) that deliver personalized customer experiences
Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
Drive operational excellence through standardized processes, documentation, and best practices
Track and report on program performance, using data to optimize and scale successful approaches
Manage program budgets effectively, demonstrating frugality while maximizing impact
Collaborate with global ABM community to share learnings and adopt proven practices
A day in the life Success Measures
Pipeline influence and revenue contribution from ABM accounts
Account engagement metrics and program ROI
Sales team satisfaction scores
Program execution quality and timelinessProcess improvement and best practice contributions
About the team Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Here at AWS, it’s in our nature to learn and be curious. Our employee‑led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge‑sharing, mentorship and other career‑advancing resources here to help you develop into a better‑rounded professional.
We value work‑life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Basic Qualifications
5+ years of professional non‑internship marketing experience
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience in building, executing and scaling cross‑functional marketing programs
Experience in a business‑to‑business (B2B) environment, high‑tech products/services
Preferred Qualifications
MBA
USA, NY, New York – $88,700.00 – $155,200.00 USD annually
USA, TX, Austin – $80,600.00 – $141,100.00 USD annually
USA, VA, Arlington – $80,600.00 – $141,100.00 USD annually
USA, WA, Seattle – $82,700.00 – $141,100.00 USD annually
If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
#J-18808-Ljbffr
Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands‑on execution to drive measurable business outcomes through targeted marketing initiatives.
The Account-Based Marketing Manager will own the end‑to‑end execution of territory ABM programs, working backwards from customer needs to create data‑driven, multi‑channel campaigns that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross‑functional stakeholders.
This position requires expertise in the Telecommunications and Media industries to address unique sector challenges including network modernization, 5G deployment, content delivery optimization, streaming infrastructure, broadcast transformation, and media supply chain innovation. The role demands understanding of industry‑specific pain points such as 5G monetization, edge computing for media, live streaming at scale, and content supply chain efficiency, along with familiarity with key industry events (NAB, MWC, IBC), technology shifts (cloud playout, virtualized networks, AI in media production), and regulatory considerations.
The ideal candidate will develop messaging that resonates with technical and business decision‑makers in telco operations, network engineering, media technology, broadcast operations, and content delivery roles, while demonstrating knowledge of industry‑specific technologies including network virtualization, content delivery networks, media asset management, broadcast systems, and streaming platforms. This position specifically focuses on covering Telecommunications accounts, an area that has not been adequately resourced previously, requiring someone who can navigate the unique sales cycles and procurement processes common in these enterprise environments.
Key Responsibilities
Design and execute territory‑specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
Create and implement multi‑channel programs (events, digital, direct) that deliver personalized customer experiences
Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
Drive operational excellence through standardized processes, documentation, and best practices
Track and report on program performance, using data to optimize and scale successful approaches
Manage program budgets effectively, demonstrating frugality while maximizing impact
Collaborate with global ABM community to share learnings and adopt proven practices
A day in the life Success Measures
Pipeline influence and revenue contribution from ABM accounts
Account engagement metrics and program ROI
Sales team satisfaction scores
Program execution quality and timelinessProcess improvement and best practice contributions
About the team Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Here at AWS, it’s in our nature to learn and be curious. Our employee‑led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge‑sharing, mentorship and other career‑advancing resources here to help you develop into a better‑rounded professional.
We value work‑life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Basic Qualifications
5+ years of professional non‑internship marketing experience
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience in building, executing and scaling cross‑functional marketing programs
Experience in a business‑to‑business (B2B) environment, high‑tech products/services
Preferred Qualifications
MBA
USA, NY, New York – $88,700.00 – $155,200.00 USD annually
USA, TX, Austin – $80,600.00 – $141,100.00 USD annually
USA, VA, Arlington – $80,600.00 – $141,100.00 USD annually
USA, WA, Seattle – $82,700.00 – $141,100.00 USD annually
If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
#J-18808-Ljbffr