Digital Marketing Strategist, Manager
Manulife Financial, Boston, MA, United States
We are seeking a hands‑on Digital Marketing Strategist, Manager
We are seeking a hands‑on Digital Marketing Strategist, Manager to translate our digital transformation strategy into scalable execution. This role is part strategist, part program manager, and part marketing technologist. You’ll partner closely with the Director of Digital Marketing Strategy to operationalize targeted, personalized, data‑driven marketing across channels — turning plans into repeatable, measurable, well‑run digital programs. You will drive high‑quality project management, cross‑functional coordination, and execution excellence across personalization, automation, and multi‑channel engagement campaigns.
Why This Role Matters This role is critical to scaling our digital marketing transformation. You will turn personalization strategy into real, measurable customer engagement programs — enabling the marketing organization to operate with greater precision, efficiency, and impact.
Position Responsibilities 1. Marketing Strategy & Personalization Execution
Translate personalization and engagement strategies into actionable multi‑channel programs — including audience journeys, nurture flows, and trigger‑based campaigns across email, web, and digital channels
Support yearly strategic, test‑and‑learn, and A/B testing roadmaps to drive continual optimization and improve personalization precision
2. Project & Program Management
Lead as the cross‑functional program manager for digital execution — aligning collaborators, requirements, timelines, and workflows across marketing, creative, UX, Technology, data, and compliance
Use structured project management methods to define timelines, scope, track progress, manage risk, and ensure high‑quality, on‑time delivery — while implementing workflows and tools that streamline requests, prioritization, resource planning, reporting, and overall marketing operations governance
3. MarTech & Data Activation
Partner with MarTech SMEs (Adobe CDP, Marketo, Target, Analytics) to guide requirements and support segments, automations, journeys, tagging, and dashboards
Ensure proper tracking, data integrity, and platform integration (CDP, Marketo, AEM, Salesforce) to enable accurate personalization and seamless end‑to‑end activation
Track results and KPIs across engagement, activation, conversion, and operational efficiency — delivering weekly, monthly, and campaign‑level insights in executive‑ready formats to support business cases.
Required Qualifications
5–7+ years in digital marketing, marketing operations, or lifecycle/personalization execution
Strong project/program management skills with experience leading complex, cross‑functional initiatives across creative/UX, Technology, Distribution, Operations, and Sales
Proficiency with workflow and project management tools (e.g., JIRA, SmartSheet) and agile methodologies; hands‑on experience with Adobe Marketo, CDP, or analytics/AI platforms is a bonus
Ability to translate strategy into execution — building structured plans, requirements, and timelines from high‑level direction
Exceptional communication and cross‑functional partnership skills.
Preferred Qualifications
Comfortable working in a constantly evolving, transforming organization
Highly organized, thorough, and proactive
Data‑driven approach with a focus on optimization and operational excellence
When you join our team
We’ll empower you to learn and grow the career you want
We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words
As part of our global team, we’ll support you in shaping the future you want to see
If you are applying to this role in Massachusetts, please note the salary range is $92,475 - $160,290 USD. Additionally, employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
マニュライフとジョン・ハンコックについて マニュライフ・ファイナンシャル・コーポレーションは、「あなたの未来に、わかりやすさを」を提供する、国際的な大手金融サービスプロバイダーです。当社について詳しくは、https://www.manulife.co.jp/ をご覧ください。
マニュライフは機会均等を是とする雇用主です マニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出自、市民権、宗教または宗教的信念、信条、性別（妊娠および妊娠関連の状態を含む）、性的指向、遺伝的特徴、退役軍人としての地位、性自認、性に関する表明、年齢、婚姻状況、家族状況、障害、または適用法で保護されるその他の要因に対する一切の差別を行うことなく管理されます。
雇用への平等なアクセスを提供するために、障壁を取り除くことが当社の優先事項です。人事担当者は、応募者が応募プロセス中に合理的配慮を要求する場合に協力します。配慮要求のプロセス中に共有されるすべての情報は、適用される法律およびマニュライフ/ジョン・ハンコックのポリシーに準拠した方法で保存および使用されます。申請プロセスにおいて合理的配慮を要求するには、hr@manulife.comまでご連絡をお願いします。
Referenced Salary Location Boston, Massachusetts
Working Arrangement ハイブリッド勤務
Salary range is expected to be between $92,475.00 USD - $160,290.00 USD. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job‑related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.
Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.
Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify
Company: John Hancock Life Insurance Company (U.S.A.)
#J-18808-Ljbffr
Why This Role Matters This role is critical to scaling our digital marketing transformation. You will turn personalization strategy into real, measurable customer engagement programs — enabling the marketing organization to operate with greater precision, efficiency, and impact.
Position Responsibilities 1. Marketing Strategy & Personalization Execution
Translate personalization and engagement strategies into actionable multi‑channel programs — including audience journeys, nurture flows, and trigger‑based campaigns across email, web, and digital channels
Support yearly strategic, test‑and‑learn, and A/B testing roadmaps to drive continual optimization and improve personalization precision
2. Project & Program Management
Lead as the cross‑functional program manager for digital execution — aligning collaborators, requirements, timelines, and workflows across marketing, creative, UX, Technology, data, and compliance
Use structured project management methods to define timelines, scope, track progress, manage risk, and ensure high‑quality, on‑time delivery — while implementing workflows and tools that streamline requests, prioritization, resource planning, reporting, and overall marketing operations governance
3. MarTech & Data Activation
Partner with MarTech SMEs (Adobe CDP, Marketo, Target, Analytics) to guide requirements and support segments, automations, journeys, tagging, and dashboards
Ensure proper tracking, data integrity, and platform integration (CDP, Marketo, AEM, Salesforce) to enable accurate personalization and seamless end‑to‑end activation
Track results and KPIs across engagement, activation, conversion, and operational efficiency — delivering weekly, monthly, and campaign‑level insights in executive‑ready formats to support business cases.
Required Qualifications
5–7+ years in digital marketing, marketing operations, or lifecycle/personalization execution
Strong project/program management skills with experience leading complex, cross‑functional initiatives across creative/UX, Technology, Distribution, Operations, and Sales
Proficiency with workflow and project management tools (e.g., JIRA, SmartSheet) and agile methodologies; hands‑on experience with Adobe Marketo, CDP, or analytics/AI platforms is a bonus
Ability to translate strategy into execution — building structured plans, requirements, and timelines from high‑level direction
Exceptional communication and cross‑functional partnership skills.
Preferred Qualifications
Comfortable working in a constantly evolving, transforming organization
Highly organized, thorough, and proactive
Data‑driven approach with a focus on optimization and operational excellence
When you join our team
We’ll empower you to learn and grow the career you want
We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words
As part of our global team, we’ll support you in shaping the future you want to see
If you are applying to this role in Massachusetts, please note the salary range is $92,475 - $160,290 USD. Additionally, employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
マニュライフとジョン・ハンコックについて マニュライフ・ファイナンシャル・コーポレーションは、「あなたの未来に、わかりやすさを」を提供する、国際的な大手金融サービスプロバイダーです。当社について詳しくは、https://www.manulife.co.jp/ をご覧ください。
マニュライフは機会均等を是とする雇用主です マニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出自、市民権、宗教または宗教的信念、信条、性別（妊娠および妊娠関連の状態を含む）、性的指向、遺伝的特徴、退役軍人としての地位、性自認、性に関する表明、年齢、婚姻状況、家族状況、障害、または適用法で保護されるその他の要因に対する一切の差別を行うことなく管理されます。
雇用への平等なアクセスを提供するために、障壁を取り除くことが当社の優先事項です。人事担当者は、応募者が応募プロセス中に合理的配慮を要求する場合に協力します。配慮要求のプロセス中に共有されるすべての情報は、適用される法律およびマニュライフ/ジョン・ハンコックのポリシーに準拠した方法で保存および使用されます。申請プロセスにおいて合理的配慮を要求するには、hr@manulife.comまでご連絡をお願いします。
Referenced Salary Location Boston, Massachusetts
Working Arrangement ハイブリッド勤務
Salary range is expected to be between $92,475.00 USD - $160,290.00 USD. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job‑related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.
Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.
Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify
Company: John Hancock Life Insurance Company (U.S.A.)
#J-18808-Ljbffr