Gerente de Marketing
Givaudan, Indiana, PA, United States
Givaudan is the global leader in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavours and fragrances that ‘engage your senses’. The Company achieved sales of CHF5.1billion in 2017. Headquartered in Switzerland with local presence in over100 locations, the company has more than 11,100 employees worldwide. Givaudan invites you to discover more atwww.givaudan.com.
Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with kindness and humility, we deliver food innovations, craft inspired fragrances and develop beauty and wellbeing solutions that make people look and feel good. There’s much to learn and many to learn from, with more than 16,000 employees around the world to explore ideas and ambitions with. In Mexico, work with our caring colleagues from our 6 innovative research, creation, and production centres to help us grow with purpose. Every day, your talent, your personality, and your determination will shape our future, making a positive difference on billions of people. Every essence of you enriches our world. We are Givaudan. Human by nature.
Purpose
Build in-depth market and consumer understanding for assigned product categories. Create, deliver and support client presentations.
Core Responsibilities
Market and Consumer Understanding
Build in-depth market and consumer understanding for assigned product categories
Foster sharing amongst marketing team members across categories
Marketing programs and development
Identify client brand fragrance opportunities and ideate new concept directions and visuals, collaborating with development team for olfactive recommendations and S&T for technologies
Prepare standard category reviews and trend presentations
Create, deliver and support client presentations, tailoring Givaudan value proposition to specific needs of the client
Work with Sales and Evaluation to establish appropriate olfactory direction to win briefs
Assist in designing new marketing programmes to differentiate Givaudan and address client needs
Collaboration with Communications Team to support/generate content for external audiences and events
Academic Background
University Degree/Business/Marketing (or equivalent)
Professional Experience
5+ years of experience in industry, in marketing or related function. Experience in agency or client-side is a benefit.
Technical Skills
Marketing & Communication Skills
Understanding of B2B and B2C marketing principles and channels
Competent understanding of all Givaudan’s marketing and promotional programs; can apply/communicate them effectivelyDemonstrate thorough knowledge of Givaudan’s Branding guidelines
Ability to write copy and social media content, in collaboration with Communication team and in line with corporate brand standards as required
Develop and deliver compelling presentations
Relationship Building
Builds and maintains effective relationships with clients
Builds internal Givaudan network
Consumer, Industry and Market Knowledge
Demonstrates knowledge of fragrance products, trends, key customers and competitors on a global/regional category level
Recognition of fragrance families and key olfactory notes and ability to communicate in fragrance language
Collaboration with S&T to position Givaudan technologies and their relevance for consumers and customers
Ability to navigate Social Media marketing content to gain insights
Analytical Skills
Ability to analyse market and consumer data and strengthen consumer awareness and identify gaps and opportunities
Project Management
Effectively manages and prioritises multiple projects under time/budget constraints
Understands the creation process and is able to apply deep consumer and category insights to the creative process to help deliver the next blockbuster fragrances
Annual bonus
Company Car
Health & medical plan coverage.
Career Development Opportunities with access to many virtual learning sessions.
International working environment.
Quality of Life program.
At Givaudan, you contribute to delightful taste and scent experiences that touch people’s lives. You work within an inspiring teamwork culture – where you can thrive, collaborate and learn from other talented and passionate people across disciplines, regions and divisions. Every essence of you enriches our world. Diversity drives innovation and creates closer connections with our employees, customers and partners. Givaudan embraces diversity and is committed to building an inclusive environment where everyone impacts our world.
#J-18808-Ljbffr
Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with kindness and humility, we deliver food innovations, craft inspired fragrances and develop beauty and wellbeing solutions that make people look and feel good. There’s much to learn and many to learn from, with more than 16,000 employees around the world to explore ideas and ambitions with. In Mexico, work with our caring colleagues from our 6 innovative research, creation, and production centres to help us grow with purpose. Every day, your talent, your personality, and your determination will shape our future, making a positive difference on billions of people. Every essence of you enriches our world. We are Givaudan. Human by nature.
Purpose
Build in-depth market and consumer understanding for assigned product categories. Create, deliver and support client presentations.
Core Responsibilities
Market and Consumer Understanding
Build in-depth market and consumer understanding for assigned product categories
Foster sharing amongst marketing team members across categories
Marketing programs and development
Identify client brand fragrance opportunities and ideate new concept directions and visuals, collaborating with development team for olfactive recommendations and S&T for technologies
Prepare standard category reviews and trend presentations
Create, deliver and support client presentations, tailoring Givaudan value proposition to specific needs of the client
Work with Sales and Evaluation to establish appropriate olfactory direction to win briefs
Assist in designing new marketing programmes to differentiate Givaudan and address client needs
Collaboration with Communications Team to support/generate content for external audiences and events
Academic Background
University Degree/Business/Marketing (or equivalent)
Professional Experience
5+ years of experience in industry, in marketing or related function. Experience in agency or client-side is a benefit.
Technical Skills
Marketing & Communication Skills
Understanding of B2B and B2C marketing principles and channels
Competent understanding of all Givaudan’s marketing and promotional programs; can apply/communicate them effectivelyDemonstrate thorough knowledge of Givaudan’s Branding guidelines
Ability to write copy and social media content, in collaboration with Communication team and in line with corporate brand standards as required
Develop and deliver compelling presentations
Relationship Building
Builds and maintains effective relationships with clients
Builds internal Givaudan network
Consumer, Industry and Market Knowledge
Demonstrates knowledge of fragrance products, trends, key customers and competitors on a global/regional category level
Recognition of fragrance families and key olfactory notes and ability to communicate in fragrance language
Collaboration with S&T to position Givaudan technologies and their relevance for consumers and customers
Ability to navigate Social Media marketing content to gain insights
Analytical Skills
Ability to analyse market and consumer data and strengthen consumer awareness and identify gaps and opportunities
Project Management
Effectively manages and prioritises multiple projects under time/budget constraints
Understands the creation process and is able to apply deep consumer and category insights to the creative process to help deliver the next blockbuster fragrances
Annual bonus
Company Car
Health & medical plan coverage.
Career Development Opportunities with access to many virtual learning sessions.
International working environment.
Quality of Life program.
At Givaudan, you contribute to delightful taste and scent experiences that touch people’s lives. You work within an inspiring teamwork culture – where you can thrive, collaborate and learn from other talented and passionate people across disciplines, regions and divisions. Every essence of you enriches our world. Diversity drives innovation and creates closer connections with our employees, customers and partners. Givaudan embraces diversity and is committed to building an inclusive environment where everyone impacts our world.
#J-18808-Ljbffr