Paid Media Specialist
Allegiance Group, Dallas, TX, United States
Paid Media Specialist
Department:
Integrated Media Solutions
Employment Type:
Full Time
Location:
Remote or Hybrid, US
Compensation:
$60,000 - $70,000 / year
Description The
Paid Media Specialist
is an entry-level media professional responsible for executing and optimizing paid media campaigns across digital channels. This role supports cross-functional teams with day-to-day campaign management while focusing on growing strategic planning and storytelling capabilities across channels.
Key Responsibilities Campaign Execution & Optimization
Manage search and paid social campaigns across assigned clients.
Conduct KPI discovery, keyword research, and competitor analysis for SEM campaigns.
Implement audience segmentation and manage bidding strategies.
Execute, optimize, and report on campaigns to achieve client objectives (fundraising, engagement, advocacy, lead generation).
Media & Budget Management
Support day-to-day media buying across assigned accounts.
Monitor campaign pacing to ensure alignment with approved budgets.
Maintain accuracy in setup, tracking, and reporting.
Collaboration & Growth
Partner with creative and technical teams to implement campaign requirements.
Apply digital advertising trends and best practices to improve performance.
Operate effectively within a remote, collaborative team environment.
Qualifications Education & Experience
Minimum of 1 year of experience in at least one of the following:
Google Ads (Search, Display, and Video certifications current)
Microsoft Ads
Paid Social
Programmatic
High school diploma or GED required; bachelor's degree in marketing or related field preferred.
Experience analyzing campaign data and performance metrics.
Knowledge, Skills & Abilities
Working knowledge of digital advertising platforms, SEM principles, audience targeting, and performance KPIs.
Strong analytical capability with proficiency in Excel or Google Sheets.
Clear written and verbal communication skills.
Ability to manage multiple campaigns simultaneously with strong attention to detail.
Ability to manage budgets, prioritize tasks, and work independently in a remote team environment.
Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At AGP we strive to build a diverse, inclusive, and equitable workplace.
If you think this role sounds like you, but your experience doesn’t align perfectly with every single qualification or skill in the description, please apply ! You could be just the person we are looking for to fill this, or other, roles!
Benefits, Rewards & Perks We are friendly, smart, curious and passionate about what we do! Working here, you will also enjoy:
Competitive salaries + quarterly recognition program
Work-life balance + 100% remote workforce
Excellent benefits including Health, Dental, and Vision plans, Disability and Company Paid Life Insurance!
Flexible PTO Policy + Paid Parental Leave
401k and company match
Oh, and don’t forget - You're working with clients who are making a positive difference in the world.
#J-18808-Ljbffr
Integrated Media Solutions
Employment Type:
Full Time
Location:
Remote or Hybrid, US
Compensation:
$60,000 - $70,000 / year
Description The
Paid Media Specialist
is an entry-level media professional responsible for executing and optimizing paid media campaigns across digital channels. This role supports cross-functional teams with day-to-day campaign management while focusing on growing strategic planning and storytelling capabilities across channels.
Key Responsibilities Campaign Execution & Optimization
Manage search and paid social campaigns across assigned clients.
Conduct KPI discovery, keyword research, and competitor analysis for SEM campaigns.
Implement audience segmentation and manage bidding strategies.
Execute, optimize, and report on campaigns to achieve client objectives (fundraising, engagement, advocacy, lead generation).
Media & Budget Management
Support day-to-day media buying across assigned accounts.
Monitor campaign pacing to ensure alignment with approved budgets.
Maintain accuracy in setup, tracking, and reporting.
Collaboration & Growth
Partner with creative and technical teams to implement campaign requirements.
Apply digital advertising trends and best practices to improve performance.
Operate effectively within a remote, collaborative team environment.
Qualifications Education & Experience
Minimum of 1 year of experience in at least one of the following:
Google Ads (Search, Display, and Video certifications current)
Microsoft Ads
Paid Social
Programmatic
High school diploma or GED required; bachelor's degree in marketing or related field preferred.
Experience analyzing campaign data and performance metrics.
Knowledge, Skills & Abilities
Working knowledge of digital advertising platforms, SEM principles, audience targeting, and performance KPIs.
Strong analytical capability with proficiency in Excel or Google Sheets.
Clear written and verbal communication skills.
Ability to manage multiple campaigns simultaneously with strong attention to detail.
Ability to manage budgets, prioritize tasks, and work independently in a remote team environment.
Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At AGP we strive to build a diverse, inclusive, and equitable workplace.
If you think this role sounds like you, but your experience doesn’t align perfectly with every single qualification or skill in the description, please apply ! You could be just the person we are looking for to fill this, or other, roles!
Benefits, Rewards & Perks We are friendly, smart, curious and passionate about what we do! Working here, you will also enjoy:
Competitive salaries + quarterly recognition program
Work-life balance + 100% remote workforce
Excellent benefits including Health, Dental, and Vision plans, Disability and Company Paid Life Insurance!
Flexible PTO Policy + Paid Parental Leave
401k and company match
Oh, and don’t forget - You're working with clients who are making a positive difference in the world.
#J-18808-Ljbffr