Positions: Associate Director, Creative
IPG Mediabrand, Chicago, IL, United States
Location: Chicago, Illinois, United States; New York | Agency: Mediabrands Capability Center - United States Ref#: 25200 | Type of Contract: Regular
Position Summary The Associate Director, Influencer Creative is a senior creative leadership role responsible for bringing creator-led ideas to life across influencer and social platforms. This role partners closely with the Creative Director to translate brand strategy into social-first, culturally fluent creator content, ensuring creative quality and consistency from concept through execution.
The Associate Director is both a hands‑on creative leader and a team mentor, guiding day‑to‑day creative development while collaborating cross‑functionally with Creator Activation, Strategy, Account, and Production teams. This role plays a critical part in maintaining Creo’s creative standards across always‑on and tentpole influencer programs.
Responsibilities Creative Development & Execution
Lead day‑to‑day creative development for influencer and creator‑led campaigns, from brief through delivery.
Translate creative direction and brand priorities into:
Creator briefs
Content concepts
Platform native executions
Ensure creative output is:
Social first
Culturally relevant
Platform appropriate
Oversee creative quality across concepts, content drafts, revisions, and final deliverables.
Creator‑Led Storytelling
Partner with Creator Activation to ensure creative ideas are executable within creator constraints and timelines.
Support creator briefing sessions by:
Clarifying creative intent
Providing examples and inspiration
Guiding tone, narrative, and format
Review creator content to ensure alignment with creative vision, brand guidelines, and platform best practices prior to launch.
Collaboration & Cross Functional Partnership
Work closely with:
Creative Director on vision and direction
Creator Activation on creative development, execution and delivery
Account and Strategy teams on alignment to client objectives
Collaborate with production partners to bring ideas to life efficiently and at scale.
Participate in internal and client facing reviews, clearly articulating creative rationale and recommendations.
Creative Standards & Consistency
Help uphold Creo’s creative standards across influencer content.
Ensure influencer work ladders into broader brand platforms and maintains consistency across channels.
Support the development of creative examples, best practices, and case study materials as needed.
Required Skills & Experience
6–8+ years of experience in creative roles within social or influencer environments.
Strong understanding of:
Influencer and creator ecosystems
Social platforms and content formats
Cultural trends and audience behavior
Proven experience developing creative ideas for social‑first AND creator‑led campaigns.
Ability to balance creative ambition with executional realities.
Strong communication and presentation skills, with comfort presenting and pitching work internally and to clients to achieve buy‑in.
Collaborative mindset and comfort working in a highly integrated, fast‑moving environment.
Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email accommodation@mbww.com.
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Position Summary The Associate Director, Influencer Creative is a senior creative leadership role responsible for bringing creator-led ideas to life across influencer and social platforms. This role partners closely with the Creative Director to translate brand strategy into social-first, culturally fluent creator content, ensuring creative quality and consistency from concept through execution.
The Associate Director is both a hands‑on creative leader and a team mentor, guiding day‑to‑day creative development while collaborating cross‑functionally with Creator Activation, Strategy, Account, and Production teams. This role plays a critical part in maintaining Creo’s creative standards across always‑on and tentpole influencer programs.
Responsibilities Creative Development & Execution
Lead day‑to‑day creative development for influencer and creator‑led campaigns, from brief through delivery.
Translate creative direction and brand priorities into:
Creator briefs
Content concepts
Platform native executions
Ensure creative output is:
Social first
Culturally relevant
Platform appropriate
Oversee creative quality across concepts, content drafts, revisions, and final deliverables.
Creator‑Led Storytelling
Partner with Creator Activation to ensure creative ideas are executable within creator constraints and timelines.
Support creator briefing sessions by:
Clarifying creative intent
Providing examples and inspiration
Guiding tone, narrative, and format
Review creator content to ensure alignment with creative vision, brand guidelines, and platform best practices prior to launch.
Collaboration & Cross Functional Partnership
Work closely with:
Creative Director on vision and direction
Creator Activation on creative development, execution and delivery
Account and Strategy teams on alignment to client objectives
Collaborate with production partners to bring ideas to life efficiently and at scale.
Participate in internal and client facing reviews, clearly articulating creative rationale and recommendations.
Creative Standards & Consistency
Help uphold Creo’s creative standards across influencer content.
Ensure influencer work ladders into broader brand platforms and maintains consistency across channels.
Support the development of creative examples, best practices, and case study materials as needed.
Required Skills & Experience
6–8+ years of experience in creative roles within social or influencer environments.
Strong understanding of:
Influencer and creator ecosystems
Social platforms and content formats
Cultural trends and audience behavior
Proven experience developing creative ideas for social‑first AND creator‑led campaigns.
Ability to balance creative ambition with executional realities.
Strong communication and presentation skills, with comfort presenting and pitching work internally and to clients to achieve buy‑in.
Collaborative mindset and comfort working in a highly integrated, fast‑moving environment.
Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email accommodation@mbww.com.
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