Freelance Web Designer – SaaS
Twine, Indiana, PA, United States
This role involves leading the redesign and restructuring of a B2B SaaS website serving the on‑demand aviation industry. The objective is to elevate the platform’s online presence, ensuring it effectively communicates its value proposition, appeals to a diverse client base, and drives demo bookings. The project centers on refreshing key pages—including the landing page, personae pages, and product overview—using an existing Webflow component library. The ideal candidate will create a maintainable design system for the internal marketing team, integrate advanced analytics for performance tracking, and deliver a modern, conversion‑focused user experience that positions the platform as a leader in aviation operations technology.
Deliverables
Redesign and restructure the existing Webflow website to align with SaaS best practices and aviation industry standards
Refresh core pages: landing page, personae pages, and product overview
Implement clear calls to action to drive demo bookings and user conversions
Utilize and expand upon the existing component library for consistency and maintainability
Ensure the design supports advanced analytics and performance tracking
Deliver documentation and handoff materials for the internal marketing team
Requirements
Proven experience designing and restructuring SaaS or B2B websites, ideally within Webflow
Strong portfolio demonstrating expertise in user experience, conversion optimization, and responsive design
Ability to communicate complex platform capabilities in a clear, compelling manner
Familiarity with analytics integration and performance tracking tools
Experience collaborating with marketing teams and working with existing design systems
Excellent attention to detail, organization, and ability to deliver within project timelines
Knowledge of the aviation or travel sector is a plus
About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission Twine's mission is to empower creators and businesses to thrive in an AI‑driven, freelance‑first world.
#J-18808-Ljbffr
Deliverables
Redesign and restructure the existing Webflow website to align with SaaS best practices and aviation industry standards
Refresh core pages: landing page, personae pages, and product overview
Implement clear calls to action to drive demo bookings and user conversions
Utilize and expand upon the existing component library for consistency and maintainability
Ensure the design supports advanced analytics and performance tracking
Deliver documentation and handoff materials for the internal marketing team
Requirements
Proven experience designing and restructuring SaaS or B2B websites, ideally within Webflow
Strong portfolio demonstrating expertise in user experience, conversion optimization, and responsive design
Ability to communicate complex platform capabilities in a clear, compelling manner
Familiarity with analytics integration and performance tracking tools
Experience collaborating with marketing teams and working with existing design systems
Excellent attention to detail, organization, and ability to deliver within project timelines
Knowledge of the aviation or travel sector is a plus
About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission Twine's mission is to empower creators and businesses to thrive in an AI‑driven, freelance‑first world.
#J-18808-Ljbffr