Regional Sales Manager
VIVAZEN, Atlanta, GA, United States
Vivazen launched with a disruptive idea: that a small, plant-powered shot could outperform the synthetic stimulants dominating convenience counters. Over a decade later, we’ve not only proven it, we’ve defined the category. As the original brand to bring kratom-based products to market, we’ve since expanded into a powerful portfolio of clean, effective botanical blends with more than 700 million servings sold nationwide.
Retailers rely on Vivazen to drive real revenue in minimal space. Consumers trust us for fast-acting, feel-good energy they can count on. And behind it all is a business built for speed, ownership, and performance.
At Vivazen, you won’t wait for permission or promotion. From day one, you’ll run a real territory with clear goals, visible numbers, and the support to win. As we enter a new phase of rapid growth, we’re building a team that’s as ambitious as the opportunity. If you're motivated by autonomy, accountability, and upward mobility—and you want to help shape the future of natural performance, you’ll go far at Vivazen.
WHO WE’RE LOOKING FOR The Senior Regional Sales Manager operates as the strategic owner of Vivazen’s Southeast stronghold, responsible for protecting and expanding Georgia’s revenue base while transforming Florida into a Georgia-level revenue engine. This is a high-impact leadership role focused on increasing velocity per outlet, optimizing route-to-market strategy, and scaling emerging markets with structure and intention.
This role partners cross-functionally with Marketing, Commercial Leadership, Consumer Insights, and field teams. The ideal candidate brings strong analytical rigor, P&L thinking, distributor accountability, and the ability to lead without direct authority while driving measurable revenue outcomes across Georgia, Florida, and South Carolina.
This person has proven experience:
Owning revenue in a defined geography exceeding $10M+
Managing AB and DSD distributor networks in Georgia and the Southeast
Increasing velocity per outlet, not just door count
Holding distributors accountable to clear performance metrics
Opening new distributor partnerships through direct selling and executive-level influence
Scaling emerging markets using structured plans, not reactive execution
Coaching field teams or 1099 contractors and raising productivity standards
Using VIP, Nielsen, or IRI data to identify white space and drive SKU optimization
They must be comfortable leading without direct authority, influencing distributors and field contractors, and operating in a fast-moving performance culture with clear accountability.
We are not looking for:
A caretaker who maintains existing relationships
A purely tactical field rep
Someone who relies on crew drives and incentives without a long‑term plan
A candidate who blames distributor limitations instead of overcoming them
The ideal candidate thinks like an owner, speaks confidently about expansion targets, and can articulate exactly how they would win.
WHAT YOU’LL DO
Drive strategic market ownership of Georgia, increasing velocity per outlet, expanding distribution, and identifying high-impact revenue growth levers.
Build and scale Florida into a high-growth distribution engine by strengthening infrastructure, evaluating distribution partners, and establishing new business channels.
Optimize route-to-market strategy across the Southeast, aligning marketing investments with field execution and distributor performance.
Manage and influence key distributor relationships while driving accountability and execution standards across Spartans (1099 contractors).
Develop and advance a structured business development pipeline, identifying new distributor relationships and expansion opportunities beyond existing accounts.
Analyze distributor performance data, SKU mix, and revenue trends to build structured growth plans for Georgia, Florida, and South Carolina.
Justify and deploy budgets using P&L logic, proposing revenue-backed strategic initiatives with measurable financial impact.
Balance strategic planning (60%) with in-field execution (40%), conducting ride-alongs, coaching against KPIs, and identifying gap‑closure opportunities at retail.
WHAT YOU’LL BRING
5–7+ years of CPG experience with demonstrated ownership of revenue growth within a defined geography.
Experience in age‑restricted categories or similarly regulated environments preferred.
Startup or brand launch experience with exposure to DSD and wholesale distribution models.
Proven experience influencing or owning a P&L, with demonstrated ability to use distributor funds and budgets to drive measurable revenue lift.
Experience building or expanding distribution in new states or markets, moving beyond tactical account management into strategic market development.
Strong data analysis capability, including distributor analytics fluency and revenue modeling logic.
Experience leading field teams or independent contractors and driving accountability without direct authority.
NICE TO HAVE
Experience managing managers or leading multi‑layer field organizations.
Demonstrated ability to drive revenue beyond tactical fixes through strategic route‑to‑market innovation.
Experience operating at director‑level scope with cross‑functional leadership exposure.
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Retailers rely on Vivazen to drive real revenue in minimal space. Consumers trust us for fast-acting, feel-good energy they can count on. And behind it all is a business built for speed, ownership, and performance.
At Vivazen, you won’t wait for permission or promotion. From day one, you’ll run a real territory with clear goals, visible numbers, and the support to win. As we enter a new phase of rapid growth, we’re building a team that’s as ambitious as the opportunity. If you're motivated by autonomy, accountability, and upward mobility—and you want to help shape the future of natural performance, you’ll go far at Vivazen.
WHO WE’RE LOOKING FOR The Senior Regional Sales Manager operates as the strategic owner of Vivazen’s Southeast stronghold, responsible for protecting and expanding Georgia’s revenue base while transforming Florida into a Georgia-level revenue engine. This is a high-impact leadership role focused on increasing velocity per outlet, optimizing route-to-market strategy, and scaling emerging markets with structure and intention.
This role partners cross-functionally with Marketing, Commercial Leadership, Consumer Insights, and field teams. The ideal candidate brings strong analytical rigor, P&L thinking, distributor accountability, and the ability to lead without direct authority while driving measurable revenue outcomes across Georgia, Florida, and South Carolina.
This person has proven experience:
Owning revenue in a defined geography exceeding $10M+
Managing AB and DSD distributor networks in Georgia and the Southeast
Increasing velocity per outlet, not just door count
Holding distributors accountable to clear performance metrics
Opening new distributor partnerships through direct selling and executive-level influence
Scaling emerging markets using structured plans, not reactive execution
Coaching field teams or 1099 contractors and raising productivity standards
Using VIP, Nielsen, or IRI data to identify white space and drive SKU optimization
They must be comfortable leading without direct authority, influencing distributors and field contractors, and operating in a fast-moving performance culture with clear accountability.
We are not looking for:
A caretaker who maintains existing relationships
A purely tactical field rep
Someone who relies on crew drives and incentives without a long‑term plan
A candidate who blames distributor limitations instead of overcoming them
The ideal candidate thinks like an owner, speaks confidently about expansion targets, and can articulate exactly how they would win.
WHAT YOU’LL DO
Drive strategic market ownership of Georgia, increasing velocity per outlet, expanding distribution, and identifying high-impact revenue growth levers.
Build and scale Florida into a high-growth distribution engine by strengthening infrastructure, evaluating distribution partners, and establishing new business channels.
Optimize route-to-market strategy across the Southeast, aligning marketing investments with field execution and distributor performance.
Manage and influence key distributor relationships while driving accountability and execution standards across Spartans (1099 contractors).
Develop and advance a structured business development pipeline, identifying new distributor relationships and expansion opportunities beyond existing accounts.
Analyze distributor performance data, SKU mix, and revenue trends to build structured growth plans for Georgia, Florida, and South Carolina.
Justify and deploy budgets using P&L logic, proposing revenue-backed strategic initiatives with measurable financial impact.
Balance strategic planning (60%) with in-field execution (40%), conducting ride-alongs, coaching against KPIs, and identifying gap‑closure opportunities at retail.
WHAT YOU’LL BRING
5–7+ years of CPG experience with demonstrated ownership of revenue growth within a defined geography.
Experience in age‑restricted categories or similarly regulated environments preferred.
Startup or brand launch experience with exposure to DSD and wholesale distribution models.
Proven experience influencing or owning a P&L, with demonstrated ability to use distributor funds and budgets to drive measurable revenue lift.
Experience building or expanding distribution in new states or markets, moving beyond tactical account management into strategic market development.
Strong data analysis capability, including distributor analytics fluency and revenue modeling logic.
Experience leading field teams or independent contractors and driving accountability without direct authority.
NICE TO HAVE
Experience managing managers or leading multi‑layer field organizations.
Demonstrated ability to drive revenue beyond tactical fixes through strategic route‑to‑market innovation.
Experience operating at director‑level scope with cross‑functional leadership exposure.
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